In a statement to Gillette’s shareholders, its CEO indicated, "Despite several new product launches, Gillette’s advertising-to-sales declined dramatically . . . to 7.5 percent last year. Gillette’s advertising spending, in fact, is one of the lowest in our peer group of consumer product companies." If the elasticity of demand for Gillette’s consumer products is similar to other firms in its peer group (which averages -4.5), what is Gillette’s advertising elasticity?

Answers

Answer 1

Answer: ‭0.34

Explanation:

Gillette’s advertising elasticity tells of the impact that Gillette's advertising has on its demand.

Given the details in the question, the following formula can be used;

Advertising elasticity/ -Gillette elasticity of demand = Gillette’s advertising-to-sales

Advertising elasticity/ -(-4.5) = 7.5%

Advertising elasticity = 7.5% * 4.5

= ‭0.34


Related Questions

The map shows rainfall amounts in the United States. A map of the United States shows where rain is currently falling and how heavy the rain is falling. Which presentation would most likely include this map? one that seeks to identify areas across the US that are prone to flooding one that analyzes global warming effects on the climate of the US one that seeks to show the many lakes and rivers in the US one that illustrates boundary lines between the states in the US

Answers

Answer:

answer c

Explanation:took the quiz

Answer:

a

Explanation:

Amanda and Charles Mercer want to remodel their coffee shop. They would like to finance part of the cost but you don’t want the amount financed be more than $10,000. The total cost of remodeling the shop is $13,480.

Answers

Answer:

$13,480 -$10,000 =3480

Erik's job is to negotiate the best price for his client, a retaller that sells high-end shoes. He approaches a shoe manufacturer with whom the retailer wants to carry out business. He tells the manufacturers that his client is willing to purchase 10 pairs of shoes of every size if they lower their price by 10 percent. What kind of intermediary is Erik?
A. distributor
B. consumer
C. wholesaler
D. broker

Answers

Answer:

D. broker

Explanation:

A broker is a person or a firm who organizes or arranges for financial transactions between two parties or more. A broker is an intermediary because they connect a willing seller to a willing buyer for a commission. Brokers do not take ownership of the products being transacted. They only create a link between buyers and sellers.

Erick is a broker. He acts on behalf of the retailer and connects them to the manufacturer.

A florist designs two high-profit arrangements— a funeral wreath and a bridal centerpiece. The company’s employees can complete up to 18 arrangements each day using up to 24 total person-hours of labor. It takes 4 person-hours to complete 1 funeral wreath, and 1 person-hour to complete 1 bridal centerpiece. How many of each type of arrangements should the florist produce daily for maximum profit, if the profit on a funeral wreath is $75and the profit on a bridal centerpiece is $40?

Answers

Solution :

Given

P = 75 x + 40 y

The constraints are

[tex]$x+y \leq 18$[/tex] .........(i) and          

[tex]$4x+y \leq 24$[/tex] .......(ii)

Solving (i) and (ii), we get

x = 2 and y = 16

Now

[tex]$x+y \leq 18$[/tex]   (total arrangement less than equal to 18)

[tex]$4x+y \leq 24$[/tex]   (total person hours less than equal to 24)

Maximum profit = 75 (2) + 40(16)

                          = 790

From the graph, the point of intersection and points that is plotted in between numbers between the 10 units on x-axis and y-axis are used in the graph.

So,

[tex]$x+y \leq 18$[/tex]  became [tex]$x+y \geq 18$[/tex]

[tex]$4x+y \leq 24$[/tex]   became  [tex]$4x+y \geq 24$[/tex]

[tex]$x \geq 0$[/tex]   became  [tex]$x \leq 0$[/tex]

[tex]$y \geq 0$[/tex]  became  [tex]$y \leq 0$[/tex]

So now the profit at point (0, 18) = 75(0)+40(18) = 720

Profit at point (6,0) = 75(6)+40(0) = 450

Profit at intersection point (2,16) = 75(2)+40(16)

                                                     = 150 + 640

                                                     = 790

Maximum profit = 790

So maximum profit is attained when 2 wreath are built and sold and 18 center pieces are built and sold.      

When people make decisions together, they develop a ____ to each other and are therefore more committed to the outcome.

a. social commitment
b. moral commitment
c. hierarchical commitment

Answers

Answer: Social commitment

Explanation: Social commitment is defined as the commitment or burden of the members of a society, whether they are members of a group or as individuals.

When there is a social commitment, people agree and reach a decision in order to fulfill what has been agreed. Regardless of the decisions that have been made as a group, once they are made it is important that they are followed and that everyone does their part.

WHAT DO YOU MEAN BY MARKET DEVELOPMENT ? EXPLAIN.​

Answers

Answer:

market development is a strategic step taken by a company to develop the existing market rather than looking for new market .The company looks for a new buyers to pitch the product to a different segment of consumers in an effort to increase sales.

Over the last 100 years, marginal tax rates have been fluctuating constantly. Place the years in order by how high the top marginal rate was at the time. Place the year with the highest rate first.

Answers

1945* 1913" 2012" 1964 I think this is the right answer

what are the three different kinds of ads?​

Answers

Answer:

His three types of ad include Direct Response Ads, Trust Ads and Demand Enhancement Ads.

Explanation:

Go to google

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