A manager who possesses the skills to account for every task and resource in his department excels at which of the four management functions?
Multiple Choice Question

Answers

Answer 1

Answer: Controlling

Explanation:

Identified by Henry Fayol, being able to be in Control is considered a very useful management function because it involves being able to account for the resources that a manager has under them due to the constant monitoring of said resources including employee and work resources.

The end goal of the Controlling function is to ensure that the resources are being put towards the ultimate goals that the business has set forth and to make any corrections when needed.


Related Questions

Handel Company uses the allowance method for estimating uncollectible accounts.
January 5 Sold merchandise to Terry Richman for $2,000, terms n/15.
April 15 Received $600 from Terry Richman on account.
August 21 Wrote off as uncollectible the balance of the Terry Richman account when she declared bankruptcy.
October 5 Unexpectedly received a check for $300 from Terry Richman. It is not felt any more will be received from Richman.
Prepare journal entries to record the above transactions: (Credit account titles are automatically indente

Answers

Answer:

Entries are given below

Explanation:

January 5 - Sold Merchandise

                                                           DEBIT      CREDIT

Receivable - Terry                            $2,000

Sales Revenue                                                     $2,000

April 15 - Received $600 from terry

                                                                DEBIT      CREDIT

Cash                                                         $600

Receivable - Terry                                                      $600

August 21 wrote off uncollectable debt

                                                                    DEBIT      CREDIT

Allowance for debt (2000-400)                $1,400

Receivable - Terry                                                           $1,400

October 5 Received a check

                                                                DEBIT      CREDIT

Receivable - Terry                                   $300

Allowance for doubtful debt                                     $300

If workers leave a country to seek out better opportunities in another country, then this will move the original economy up along a stationary short-run aggregate supply curve. move the original economy down along a stationary short-run aggregate supply curve. shift the short-run aggregate supply curve of the original country to the left. shift the short-run aggregate supply curve of the original country to the right.

Answers

Answer: Shift the short-run aggregate supply curve of the original country to the left.

Explanation:

Workers are an input in the production of goods and services. If workers in an economy reduce in number, this would mean that there would be less workers able to produce goods and services in the country. This will invariably lead to a decrease in the amount of goods and services supplied and when there is a decrease in supply, the Short-Run Aggregate Supply curve will shift to the left to reflect this.

If an important component of a firm's production is difficult to specify in a contract and even more difficult to enforce in its production standards, then it probable makes sense to:____________.
a) buy the component in the open market
b) use a simple short term contract
c) take the risk necessary to buy the component
d) vertically integrate upstream to build the component

Answers

Answer: d) vertically integrate upstream to build the component

Explanation:

Every good has a supply line from the suppliers who supply the raw  materials required to the Producers who convert it to the distributor that brings it to the final user. Vertical Integration refers to when a company such as the producers acquires another company in the supply chain to make things easier for them for instance acquiring the suppliers of a raw material that they need.  A practical example would be DeBeers acquiring rights to a diamond mine.

The company in question can engage in Vertical Integration and acquire a supplier that produces the component so that it can be able to specify how it should be made and enforcing production standards.

Parker & Stone, Inc., is looking at setting up a new manufacturing plant in South Park to produce garden tools. The company bought some land 10 years ago for $5 million in anticipation of using it as a warehouse and distribution site, but the company has since decided to rent these facilities from a competitor instead. If the land were sold today, the company would net $9.6 million. The company wants to build its new manufacturing plant on this land; the plant will cost $15.2 million to build, and the site requires $960,000 worth of grading before it is suitable for construction.
What is the proper cash flow amount to use as the initial investment in fixed assets when evaluating this project?
Cash Flow amount $ _____

Answers

Answer:

$25,760,000

Explanation:

The net amount of decrease and increase of cash a business or individual owns.

To find the proper cash flow amount used as the initial investment in fixed assets, use the following:

Calculation of initial investment outflow = cost of land + cost of plant + grading cost

= $9,600,000 + 15,200,000, + $960,000

= $25,760,000

Calculation of initial investment outflow = $25,760,000

Therefore the initial investment outflow is $25,760,000

On September 12, Vander Company sold merchandise in the amount of $6,200 to Jepson Company, with credit terms of 2/10, n/30. The cost of the items sold is $4,200. Jepson uses the periodic inventory system and the gross method of accounting for purchases. Jepson pays the invoice on September 18, and takes the appropriate discount. The journal entry that Jepson makes on September 18 is:

Answers

Answer:

Accounts Payable        $ 6200 Dr

Purchases Discounts                                     $  124 Cr

Cash                                                               $  6076 Cr

Explanation:

Periodic inventory system is one in which the entries are passed periodically after a specific length of time.

In the Books of Jepson

Periodic Inventory

Gross Method

Journal Entry

Particulars                          Debit                        Credit

Accounts Payable        $ 6200 Dr

Purchases Discounts                                     $  124 Cr

Cash                                                               $  6076 Cr

Discount within the first ten days will be of 2%

$ 6200 *2%= $124

Remaining amount 6200-124 = 6076 will be paid in cash.

Hildreth Company uses a job order cost system. The following data summarize the operations related to production for April, the first month of operations.

a. Materials purchased on account, $147,000.
b. Materials requisitioned and factory labor used:

Job No. Materials Factory Labor
101 $19,320 $19,500
102 23,100 28,140
103 13,440 14,000
104 38,200 36,500
105 18,050 15,540
106 18,000 18,700
For general factory use 9,000 20,160

c. Factory overhead costs incurred on account, $6,000.
d. Depreciation of machinery and equipment, $4,100.
e. The factory overhead rate is $40 per machine hour.

Job No. Machine Hours
101 23
102 43
103 37
104 65
105 32
106 35
Total 235

f. Jobs completed: 101, 102, 103, and 105.
g. Jobs were shipped and customers were billed as follows: Job 101, $7,640; Job 102, $10,810; Job 105, $16,490.

Required:

1. Journalize the entries to record the summarized operations.
2. Post the appropriate entries to T-accounts for Work in Process and Finished Goods.
3. Prepare a schedule of unfinished jobs to support the balance in the Work in Process account.
4. Prepare a schedule of finished jobs to support the balance in the Finished Goods account.

Answers

Answer:

raw materials 147,000 debit

   account payable    147,000 credit

WIP-inventory       130,110  debit

Factory Overhead  9,000 debit

       raw materials                  139,110 credit

WIP-inventory      132,380 debit

Factory Overhead  20,160 debit

      Wages Payable           152,540 credit

Factory overhead  6,000 debit

  Account Payable     6,000 credit

Factory Overhead 4,100 debit

  Acc Dep machinery    4,100 credit

WIP-inventory      9,400 debit

  Factory Overehad            9,400 credit

Finished Goods 233,790 debit

  WIP-Inventory      233,790 credit

Cost of Good Sold 127,570 debit

    Finished Good Invnetory   127,570 credit

account receivables 34,940 debit

            sales revenue    34,940 credit

Cost of GoodSold 29,860 debit

     Factory Overhead   29,860 credit

Explanation:

Materials Labor  Overhead Total

101       19320 19500  920 39740

102       23100 28140  1720 52960

103        13440 14000  1480 28920

104      38200 36500 2600 77300

105       18050 15540   1280 34870

106       18000 18700 1400 38100

Total    130110     132380 9400 271890

Completed 101 + 102 + 103 + 105

Total finished good:  233,790

Applied overhead calculations:

235 hours x $40 = 9,400

COst of Good Sold

101 + 102 + 105

Total cost: 127,570

Sales Revenues

7,640 + 10,810 + 16,490 = 34,940

Overhead T account

DEBIT              CREDIT

9,000

20,160

6,000

4,100

                          9,400

29860  UNDERAPPLIED

we must increase it against Cost of Good Sold

A stock has a required return of 9%, the risk-free rate is 4.5%, and the market risk premium is 3%.
a. What is the stock’s beta?
b. If the market risk premium increased to 5%, what would happen to the stock’s required rate of return?
Assume that the risk-free rate and the beta remain unchanged.

Answers

Answer:

a.

The beta of the stock is 1.5

b.

r = 0.12 or 12%

The stock's required rate of return (r) will increase to 12%.

Explanation:

The required rate of return or cost of equity is the minimum return that investors expect/require to invest in a stock of a company. The required rate of return on a company's stock can be calculated using the CAPM equation.

The formula for required rate of return (r) under this model is,

r = rRF + Beta * rpM

Where,

rRF is the risk free raterpM is the market risk premium

a.

0.09 = 0.045 + Beta  * 0.03

0.09 - 0.045 = Beta * 0.03

0.045 / 0.03 = Beta

Beta = 1.5

b.

New rpM = 0.05

r = 0.045 + 1.5 * 0.05

r = 0.12 or 12%

The stock's required rate of return (r) will increase to 12%

Abbe Co. is a small merchandising company with a manual accounting system. An investigation revealed that in spite of a sufficient bank balance, a significant amount of available cash discounts had been lost because of failure to make timely payments. In addition, it was discovered that the invoices for several purchases had been paid twice. Indicate whether the procedures listed below for the payment of vendors' invoices would reduce the possibility of losing available cash discounts and of paying an invoice a second time. 1. Each voucher should be approved for payment by a designated official before verifying price, quantities, and terms.

Answers

Answer:

1. FALSE

2.TRUE

3. TRUE

4.TRUE

Explanation:

1. It is FALSE which means each voucher should NOT be approved for payment by a designated official before verifying price, quantities, and terms because it would not reduce the chances of losing cash discount .

2. It is TRUE which means each voucher should tend to be filed by the day which will be the last day of the discount period or the due date if the invoice is not subject to a cash discount because if the voucher is filed at last day, there will be chance of losing it.

3. It is TRUE which means each day, the vouchers should be removed from the appropriate section of the file and checks issued by the disbursing official because yhis will also tend to lead to losing the cash discount for payment to the vendor.

4. It is TRUE which means at the time of payment, all vouchers and supporting documents should be stamped or perforated "Pald" because there will presentation of invoice for the second time.

A fixed-income portfolio manager sets a minimum acceptable rate of return on the bond portfolio at 4.0% per year over the next 3 years. The portfolio is currently worth $10 million. One year later interest rates are at 5.0%. What is the portfolio value trigger point at this time that would require the manager to immunize the portfolio

Answers

Answer:

The portfolio value trigger point at this time that would require the manager to immunize the portfolio would be $12,401,625

Explanation:

In order to calculate the portfolio value trigger point we would have to calculate first the Minimum terminal value as follows:

Minimum terminal value=portfolio value*(1+rate of return)∧3

portfolio value= $10 million

rate of return=4.0%

Hence, Minimum terminal value=$10,000,000*(1.04)∧3

Minimum terminal value=$11,248,640

To calculate the portfolio value trigger point we would have to make the following calculation:

portfolio value trigger point=Minimum terminal value*(1+interest rates)∧2

portfolio value trigger point=$11,248,640*(1.05)∧2

portfolio value trigger point=$12,401,625

The portfolio value trigger point at this time that would require the manager to immunize the portfolio would be $12,401,625

_____ is best described as a firm's ownership of its production of needed inputs or of the channels by which it distributes its outputs.

Answers

Answer:

Vertical integration

Explanation:

Vertical integration is a technique in which a corporation owns or manages the ownership or supply chain of its suppliers , distributors, or retail locations.

It is required when the firms want to expand their business by purchasing another company that operates over and above supply chain management

Therefore according to the given situation the correct answer is Vertical integration.

You left work on Thursday evening and forgot to turn in a report that was due that day to your manager. You decide you need to compose an apology letter. What should you do when composing the message

Answers

Answer:

Explanation:

In this specific scenario, the message that you are composing to your manager should be sincere, professional, and have a valid reason for why the report was not turned in. Aside from the note, it should also have the finished report attached to it, otherwise the manager will think that the note is an empty excuse which will be meaningless if the report is still overdue.

Confectioners, a chain of candy stores, purchases its candy in bulk from its suppliers. For a recent shipment, the company paid $2700 and received 7500 pieces of candy that are allocated among three groups. Group 1 consists of 2230 pieces that are expected to sell for $0.15 each. Group 2 consists of 4960 pieces that are expected to sell for $0.31 each. Group 3 consists of 310 pieces that are expected to sell for $0.67 each. Using the relative sales value method, what is the cost per item in Group 1

Answers

Answer:

group       units     selling price           total

1                2,230      $0.15                  $334.50

2               4,960      $0.31                $1,537.60

3                   310      $0.67                 $207.70

total                                                 $2,079.80

Something is not right with the question, since the company paid too much money for the candy that they purchased. In order to allocate costs, we divide the cost by the selling price = $2,700 / $2,079.80 = $1.2982

the unit cost for each candy is:

Group           sales price per unit    adjusting cost factor    cost per unit

1                            $0.15                           $1.2982                     $0.195

2                           $0.31                           $1.2982                     $0.402

3                           $0.67                           $1.2982                    $0.87

IBM expects to pay a dividend of $2 next year and expects future dividends and earnings to grow at 9% a year in perpetuity. The price of IBM is $100 per share. What is IBM's cost of equity capital

Answers

Answer:

Cost of equity = 11%

Explanation:

Cost of equity can be ascertained using the dividend valuation model. The model states that the price of a stock is the present value of future dividends discounted at the required rate of return.

Cost of equity (Ke) =( Do( 1+g)/P ) + g

g- growth rate in dividend, P- price of the stock

g - 9%, P - 100,  D(1+g)= 2

D(1+g) represents the dividend payable in year 1 and is already given as 2

Cost of equity = (2/100 + 0.09)×  100

Cost of equity = 11%

     

XYZ's stock price and dividend history are as follows: Year Beginning-of-Year Price Dividend Paid at Year-End 2017 $ 170 $ 3 2018 200 3 2019 150 3 2020 170 3 An investor buys three shares of XYZ at the beginning of 2017, buys another two shares at the beginning of 2018, sells one share at the beginning of 2019, and sells all four remaining shares at the beginning of 2020. a. What are the arithmetic and geometric average time-weighted rates of return for the investor

Answers

Answer:

The arithmetic average time-weighted rates of return for the investor is 4.19%

The geometric average time-weighted rates of return for the investor is 2.124%

Explanation:

The arithmetic average return is simple average returns of stocks, calculated as: Arithmetic average return = Sum of returns/ number of years

While geometric average return is calculated as: Geometric average return = number of years√ {(1+r1)*(1+r2)*(1+r3)…} -1

Where r1, r2, r3…are the returns for year 1, 2, 3….

Yearly Return = {(capital gains + dividend)/price}*100

Return from 2017-2018= {(200 - 170) + 3} /170 *100 = 19.41%

Return from 2018-2019 = {(150 - 200) + 3} /200*100 = -23.5%

Return from 2019-2020 = {(170 - 150) + 5} /150 *100 = 16.67%

Hence, Arithmetic mean = (19.41% -23.5% +16.67%)/3 = 12.58%/3 = 4.19%

While Geometric mean = [(1+19.41%)*(1-23.5%) *(1+16.67%)] ^ (1/3) -1

= (1.1941 *0.7650 * 1.1667) ^1/3 – 1 = 0.02124 = 2.124%

The arithmetic average time-weighted rates of return for the investor is 4.19%

The geometric average time-weighted rates of return for the investor is 2.124%

Hillary Pillary, age 22, is a full-time student at Diploma Mills College and is awarded a master s degree at the end of the current year. Her tuition, fees, books, and supplies are $10,000 for the year. During the year, she received the following payments:

Scholarship for the year $7,000

Loan from college financial aid office $3,000

Cash prize awarded in beauty contest $2,000

Gift from Aunt Sue $1,000

What amount of these payments is taxable to Hillary for the current year?

A. $1,000

B. $2,000

C. $3,000

D. $5,000

E. $13,000

Answers

I think it’s D but I’m not sure

n applying the lower of cost or market rule, the inventory of rehab equipment would be valued at: A) $315. B) $247. C) $150. D) $235.

Answers

Answer:

D) $235.

Explanation:

As we know that the inventory should be valued at cost or market value whichever is lower

In the given case

Selling price = $340

Net realizable value is

= Selling price - cost of sell

= $340 - $25

= $315

Replacement cost is $235

Cost = $250

As we can see that the replacement cost is less than the cost so the replacement cost should be valued i.e $235

HK Goods Inc. is a large conglomerate that operates only in its home country. The company competes in industries like the consumer electronics, health care, hotel, airlines, education, and steel industries. Which of the following diversification strategies does this best illustrate?
A. Process diversification
B. Product diversification
C. Geographic diversification
D. Market diversification

Answers

Answer:

B. Product diversification

Explanation:

Based on this information it seems that HK Goods Inc. is following the diversification strategy known as product diversification. This strategy revolves around selling the same or different variations of a product but in various different markets. Which is what HK Goods Inc. is doing by competing in a large variety of markets such as consumer electronics, health care, hotel, airlines, education, and steel industries, but still selling the same base product in only one geographical location.

You put up $50 at the beginning of the year for an investment. The value of the investment grows 4% and you earn a dividend of $3.50. Your HPR was ____. A. 4% B. 3.5% C. 7% D. 11%

Answers

Answer: 11%

Explanation:

From the question, we are informed that an individual put up $50 at the beginning of the year for an investment and that the value of the investment grows 4% and the person earn a dividend of $3.50.

The HPR will be calculated as :

= 4% + (3.50/50)

= 4% + 0.07

= 0.04 + 0.07

= 0.11

= 11%

In 1985, a given Japanese imported automobile sold for 1,476,000 yen, or $8,200. If the car still sold for the same amount of yen today but the current exchange rate is 144 yen per dollar, what would the car be selling for today in U.S. dollars?

Answers

Answer:

The car will be selling for $10250 today

Explanation:

To calculate the selling price of the car in dollars today, we have to convert the value of 1476000 yen into dollars based on the exchange rate between dollars and yen today. It is known that the car will be sold for the same amount of yen today for which it was sold in 1985 and this amount is 1476000 yen.

We know that 1 dollar equals 144 yen.

Thus, let x be the number of dollars that equal 1476000 yen today.

x = 1476000 / 144

x = $10250

The car will be sold for $10250 today

A lumber mill is capable of producing 10,000 board feet of lumber per day when run ten hours per day with minimal breaks. Over the past year, forestry legislation has reduced the availability of raw materials, so the mill has produced an average of 4,575 board feet per day. What is the utilization of the plant

Answers

Answer:

45.75%

Explanation:

When asking for the utilization of the plant, the question is basically referring to how much of its full potential is the plant currently operating at. Therefore this can be calculated by dividing its current output (4,575) by its maximum output (10,000) like so...

4,575 / 10,000 = 0.4575

Now we multiply that by 100 in order to get the percentage.

0.4575 * 100 = 45.75%

Therefore the current utilization of the plant is 45.75%

A company that wanted to increase its capital through equity financing would most likely get involved in which of the following markets?

A. Stock market

B. Bond market

C. Commodity market

D. Currency exchange market​

Answers

The correct answer is A. Stock market

A company that  wanted to increase its capital through equity financing would most likely get involved in the stock market.

What is the stock market?

This is the market where shares, treasuries and other forms of security are traded.

The market is a place for a company to invest in if they are trying to increase their equity financing.

Read more on the stock market here: https://brainly.com/question/11967736

Windham Corporation has current assets of $520,000 and current liabilities of $650,000. Windham Corporation's current ratio would be increased by:

Answers

Answer:

The current ratio would increased by the purchase of $130,000 of inventory on account

Explanation:

Calculation for Windham Corporation's current ratio

Current assets- Current liabilities

$520,000 - $650,000=$130,000

Formula for Current ratio

Current ratio = Current assets ÷ Current liabilities

= $520,000 ÷ $650,000 = 0.80

Current ratio = Current assets ÷ Current liabilities

= ($520,000 + $130,000) ÷ ($650,000 + $130,000)

=$650,000÷$780,000

=0.833

Therefore the current ratio would increased by the purchase of $130,000 of inventory on account.

Dove Corporation, a calendar-year C corporation, had the following information for 2019:
Net income per books (after-tax) $386,250
Taxable income 120,000
Federal income tax per books 25,200
Cash dividend distributions 150,000
Un-appropriated retained earnings, as of January 1, 2019 796,010
Based on the above, Dove's unappropriated retained earnings balance as of December 31, 2016, is:______.

Answers

Answer:

$1,032,260

Explanation:

Dove's unappropriated retained earnings balance as of December 31, 2016 = Unappropriated retained earnings balance on January 1, 2016 + Net income - Dividends distributions.

= 796,010 + 386,250 - 150,000.

= $1,032,260

Unappropriated retained earnings balance of Dove corporation as on December 31, 2016 is $1,032,260

On January 2, 20X5, Park Co. purchased 10 percent of Sky, Inc.'s outstanding common shares for $400,000. Park is the largest single shareholder in Sky, and Park's officers are a majority on Sky's board of directors. As a result, Park is able to exercise significant influence over Sky. Sky reported net income of $500,000 for 20X5, and paid dividends of $150,000. In its December 31, 20X5, balance sheet, what amount should Park report as investment in Sky?

Answers

Answer:

The answer is $435,000

Explanation:

Initial Investment-----------------$400,000

Park Co's share of Sky's net income(10% x $500,000) --- $50,000

Park Co's share of Sky's dividend (10% x $150,000) ---------------------- ($15,000)

Reported Investment--------- $435,000

Therefore, Park's balance sheet

will report $435,000 as the investment in Sky's in the year ended December 31, 20X5.

Identify and describe two financial management practices that firms use to manage each of the following: (a) liquidity risk; (b) interest rate risk; and (c) credit risk.

Answers

Answer:

a. Liquidity Risk

- Reduce Cash Conversion Cycle

Management tries to reduce the Cash Conversion cycle which is the time taken for proceeds to be received from inventory. By reducing this period, the company can have more cash.

- Maintain Cash Reserve

Maintaining a cash reserve that the business can fall back for contingency helps the company maintain liquidity. This amount should not be too small that it cannot help neither should it be too big that it hinder investment opportunities.

b. Interest Rate Risk

- Derivatives

Buying a a Derivative aimed at reducing interest rate risk can reduce it. Derivatives such as Interest Rate Futures will allow the company is make sure that they get a particular rate in future.

- Use more complex and accurate models to predict Interest rates and take measures against the fluctuations.

c. Credit Risk

- Use of Bond Ratings

Ratings will tell how risky the bond that is to be acquired is. If the Rating is quite low then the Credit Risk is high.

- Credit Default Swaps

This is a method of reducing Credit risk by insuring the Security in question against losses. This is usually done by the Issuer as an added requirement of the transaction.

Daves Inc. recently hired you as a consultant to estimate the company’s Weighted Average Cost of Capital. You have obtained the following information: 1. There is no preferred equity in the company’s capital structure. 2. The company’s debt is financed through issuing corporate bond and now the yield to maturity of this bond is 8%. 3. The company’s common stock has an estimated return of 10%. 4. The tax rate is 40%. 5. The bond price is $900 per unit and there are 1 million units of bond issued. 6. The common stock is priced at $10 per share and there are 10 million stock shares outstanding. What is the firm’s WACC based on market value?

Answers

Answer:

WACC = 5.32%

Explanation:

bond's YTM = 8%

cost of equity = 10%

tax rate = 40%

total bonds = $900,000,000

total common stocks = $100,000,000

total firm's value = $1,000,000,000

to simplify the process I will use hundreds of millions

WACC = (1/10 x 10%) + [9/10 x 8% x (1 - 40%)] = 1% + 4.32% = 5.32%

Consumerism is described as activities undertaken by independent individuals, groups, and organizations to protect their rights as consumers.

a. True
b. False

Answers

Answer:

a. True

Explanation:

This alternative is true, as consumerism can be defined as a phenomenon that is positive for economic growth to occur, because through the increase in the consumption of goods and services, companies benefit from increased sales, revenues and profits while consumers benefit from the utilities and benefits of the consumer goods they purchase.

Therefore, consumerism is seen as a phenomenon that strengthens the capitalist economy, as consumer spending accounts for most of the GDP and aggregate demand, factors essential to economic growth.

The cost of raising capital through retained earnings is__________ the cost of raising capital through issuing new common stock.

Answers

Answer:

less

Explanation:

flotation costs are the cost incurred when issuing new common stock.

there are no flotation cost when using retained earnings to raise new capital.

Which of the following expands a company's market, allows firms to grow, and makes them less dependent on their country's economy for success?
a. WTO
b. GATT
c. global marketing
d. legal environment

Answers

Answer:

global marketing

Explanation:

Global marketing is defined is marketing a country or company's product not only locally but also internationally.

it is the process of producing, placing, and marketing a business' or nations goods or services worldwide.

"Bic, which is widely known for producing ballpoint pens and related writing products, tried to introduce Bic disposable underwear. The reason this new product failed is likely because of"

Answers

Answer: a. ineffective branding.

Explanation:

People were already used to seeing Bic as a pen brand to the extent that in some countries Bic is a generic name for all pens . When they introduced the underwear, people could probably see no need to buying an underwear with the Bic brand because they knew it as a pen brand. They therefore could not generate a strong brand association with the new product.

It is the same logic as when an actor has been on a Sitcom for so long that when they take on other roles, the public judges them a bit too harshly for it because they are not used to them in other roles.

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