You expect KT industries​ (KTI) will have earnings per share of $ 3 this year and expect that they will pay out $ 2.25 of these earnings to shareholders in the form of a dividend. ​ KATIE's return on new investments is 16​% and their equity cost of capital is 15​%. The expected growth rate for​ KTIs dividends is closest​ to:

Answers

Answer 1

Answer:

4%

Explanation:

the growth rate (g) = retention rate (the amount of net income that the company keeps in order to grow, and therefore, does not distribute to stockholders) x ROI (return on investments)

retention rate = ($3 - $2.25) / $3 = 0.25ROI = 16%

g = 0.25 x 16% = 4%


Related Questions

A corporation produces a single product and has the following cost structure
Number of units produced each year 7000
Variable costs per unit
Direct materials 51
Direct labor 12
Variable manufacturing overhead 2
Variable selling and administrative expense 5
Fixed costs per year
Fixed manufacturing overhead.. 441000
Fixed selling expense 112000
The absorption costing unit product cost is:______.
A) $149 per unit
B) $65 per unit
C) $63 per unit
D) $128 per unit

Answers

Answer:

D) $128 per unit

Explanation:

The computation of the unit product cost using the absorption costing is shown below:

= Direct materials per unit + direct labor per unit + Variable manufacturing overhead per unit + fixed manufacturing overhead per unit

= $51 + $12 + $2 + ($441,000 ÷ 7,000 units)

= $128

We simply added the direct material, direct labor, variable manufacturing overhead per unit, and the fixed manufacturing overhead per unit

Prepare a cost of goods manufactured schedule and a partial income statement based off the following information.
Cepeda Corporation has the following cost records for June 2017.
Indirect factory labor $4500 Factory utilities $400
Direct materials used $20,000 Depreciation, factory equipment $1,400
Work in process, 6/1/17 3,000 Direct labor $40,000
Work in process, 6/30/17 3,800 Maintenance, factory equipment $1,800
Finished goods, 6/1/17 5, 000 Indirect materials $2,200
Finished goods, 6/30/17 7,500 Factory manager’s salary $3,000
Instructions:
A) Prepare a cost of goods manufactured schedule for June 2017
B) Prepare an income statement through gross profit for June 2017 assuming sales revenue is $92,100.

Answers

Answer:

A. Cost of goods manufactured schedule for June 2017

Indirect factory labor                                     $4,500

Factory utilities                                                 $400

Direct materials used                                 $20,000

Depreciation, factory equipment                  $1,400

Maintenance, factory equipment                 $1,800

Factory manager’s salary                             $3,000

Indirect materials                                          $2,200

Add Opening Work in Process Inventory   $3,000

Less Closing Work in Process Inventory   ($3,800)

Cost of goods manufactured                     $32,500

B. Income statement  for June 2017

Sales Revenue                                                                 $92,100

Less Cost of Sales

Opening Finished Goods Inventory              $5,000

Add Cost of goods manufactured               $32,500

Less Closing Finished Goods Inventory      ($7,500)   ($30,000)

Gross Profit                                                                       $62,100

Explanation:

The cost of goods manufactured schedule include all manufacturing costs for the production period.

Income statement calculates the gross profit as Sales less Cost of Goods Sold.

Creighton Construction ordered $200,000 worth of steel beams for a new project. The invoice listed trade discounts of 30/20/15. The Net Price = $95,200
A. True
B. False

Answers

Answer:

A. True

Explanation:

The trade discounts of 30/20/15 indicate that the discounts are deducted one after the other from the list price.

First, you calculate the price after the 30% discount from $200,000:

200,000*(1-0.3)=200,000*0.7= $140,000

Now, you have to calculate the new value after the 20% discount from $140,000:

140,000*(1-0.2)=140,000*0.8= $112,000

Then, you have to calculate the new value after the 15% discount from $1112,000:

112,000*(1-0.15)=112,000*0.85=$95,200

According to this, the Net Price is $95,200 and the statement is true.

Metallica Bearings, Inc., is a young start-up company. No dividends will be paid on the stock over the next nine years because the firm needs to plow back its earnings to fuel growth. The company will pay a dividend of $17 per share 10 years from today and will increase the dividend by 3.9 percent per year thereafter. If the required return on this stock is 12.5 percent, what is the current share price? (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.)

Answers

Answer:

Price of the stock today = $67.15

Explanation:

The current price of the stock can be calculated using the constant growth model of DDM. The DDM values the stock based on the present value of the expected future dividends from the stock.

The formula for the price of the stock today under the constant growth model is,

P0 = D1 / (r - g)

Where,

D1 is the dividend expected to be paid next periodr is the required rate of returng is the growth rate in dividends

To calculate the price today, we use the dividend for the next period. Thus, we will use D11  to calculate the price of the stock at Year 10 and will discount it back to today to calculate the price today.

P10 = 17 * (1+0.039) / (0.125 - 0.039)

P10 = $218.0617284

Price of the stock today = 218.0617284 / (1+0.125)^10

Price of the stock today = $67.15

Fogerty Company makes two products, titanium Hubs and Sprockets. Data regarding the two products follow: Direct Labor-Hours per Unit Annual Production Hubs 0.60 15,000 units Sprockets 0.20 50,000 units Additional information about the company follows:
a. Hubs require $39 in direct materials per unit, and Sprockets require $18.
b. The direct labor wage rate is $12 per hour.
c. Hubs are more complex to manufacture than Sprockets and they require special equipment.
d. The ABC system has the following activity cost pools:
Estimated Activity Activity Cost Pool (Activity Measure) Overhead Cost Hubs Sprockets Total Machine setups (number of setups) $ 28,980 140 112 252 Special processing (machine-hours) $ 92,000 4,600 0 4,600 General factory (organization-sustaining) $ 89,000 NA NA NA
Required:
1. Compute the activity rate for each activity cost pool.
2. Determine the unit product cost of each product according to the ABC system. (Round intermediate calculations and final answers to 2 decimal places.)

Answers

Answer:

Fogerty Company

1. Computation of the activity rate for each activity cost pool:

a. Machine setups = Total machine setups overhead costs/total machine setups

= $28,980/252 = $115 per machine set up

b. Special processing = Total special processing overhead costs/total machine hours

= $92,000/4,600 = $20 per machine hour

c. General factory = $89,000/65,000 = $1.369 per unit produced

2. Determination of the unit product cost of each product using ABC system:

                                           Hubs              Sprockets

Total production costs   $825,640         $1,101,340

Units produced                 15,000               50,000

Unit product cost =          $55.04               $22.03

Explanation:

a) Data and Calculations:

Activity Cost Pool            Overhead      Hubs       Sprockets     Total

(Activity Measure)               Costs

Machine setups

 (number of setups)         $ 28,980        140              112            252

Special processing

 (machine-hours)             $ 92,000   4,600                 0          4,600

General factory

(organization-sustaining) $ 89,000         NA               NA            NA

Direct labor-hours per unit                   0.60             0.20

Total units produced                          15,000           50,000       65,000

Direct materials required per unit         $39                $18

Direct labor wage rate per hour            $12                 $12

b) Total direct labor-hours                 9,000            10,000        19,000

c) Activity rate for each activity cost pool:

1. Machine setups = Total machine setups overhead costs/total machine setups

= $28,980/252 = $115 per machine set up

2. Special processing = Total special processing overhead costs/total machine hours

= $92,000/4,600 = $20 per machine hour

3. General factory = Total general factory overhead costs divided by total units produced

= $89,000/65,000 = $1.3692 per unit produced

d) Overhead Allocation:

                                          Hubs             Sprockets          Total

Machine setups               $16,100            $12,880        $28,980

Special processing          96,000                 0                96,000

General factory                20,540             68,460          89,000

Total overhead costs   $132,640            $81,340      $213,980

e) Total costs per product

                                          Hubs               Sprockets             Total

Direct materials costs     $585,000         $900,000         $1,485,000

Direct labor costs            $108,000          $120,000           $228,000

Total overhead costs      $132,640             $81,340            $213,980

Total production costs   $825,640         $1,101,340         $1,926,980

Units produced                 15,000               50,000

Unit product cost =          $55.04               $22.03

f) Activity based costing system (ABC) is a costing technique that accumulates according to activity pools and allocates costs based on the activities carried out.  For example, the general factory overhead costs, could be allocated based on direct labour hours, machine hours, or total units of production.  It calculates the allocation rate based on the accepted activity pool.

What is the nominal interest rate (k) of a 5-year U.S. Treasury bond with a real risk-free rate of interest of 1% and inflation expected to be at 3.5% per year

Answers

Answer:

The nominal interest rate is 4.50%

Explanation:

Nominal interest=real interest rate+inflation rate

The real interest rate is the return earned by an investor without considering  the inflation rate in the economy which is 1%

inflation rate is the movement in prices of goods and services in the economy i.e 3.5%

nominal interest rate=1%+3.5%

nominal interest rate=4.5%

Matt is passionate about Hollister. It is the only place he'll buy his clothes. He hasn't shopped anywhere else in the last few years and will often write positive reviews on his blog about Hollister's merchandise. From a strictly marketing perspective, Matt's positive reviews reflect

Answers

Answer:

Bias

Explanation:

Bias is a preference towards something do to ignorance. he is being biased becuase he never goes to other stores to see if they are better

Under NASAA rules, if a customer wishes to trade a margin account prior to returning the signed margin agreement, such an action is:

Answers

Answer:

Explanation:

This action is only permitted if the customer returns the signed margin agreement promptly. Since a margin agreement is an agreement between a brokerage and a client governing a margin account and allows the client to borrow from the brokerage in order to buy securities. Without agreeing to all the details in this contract the individual cannot trade on a margin account or borrow money.

You short-sell 200 shares of Rock Creek Fly Fishing Co. today at $50 per share. If you want to limit your loss to $2,500, $ Blank 1. Fill in the blank, read surrounding text. is the maximum price per share you should place when you close your position

Answers

Answer:

So, the maximum price per share that should place is $62.5

Explanation:

As per given data

Current Price of stock = $50

Numbers of share = 200 shares

Limit of loss = $2,500

We will use the following formula to calculate the Maximum price of stock

Total Maximum loss possible = [ ( Prefix Price of share - Current price of share ) x Numbers of shares of stock ]

$2,500 = [ ( Prefix Price of share - $50 ) x 200 ]

$2500 / 200 = Prefix Price of share - $50

$12.5  + $50 = Prefix Price of share

$62.5 = Prefix Price of share

Therefore, thee order will be stopped at $62.50

Lindley Corp.'s stock price at the end of last year was $33.50, and its book value per share was $25.00. What was its market/book ratio? a. 1.48 b. 1.63 c. 1.34 d. 1.41 e. 1.55

Answers

Answer:

C. 1.34

Explanation:

Lindley Corp.'s stock price at the end of last year was $33.50, and its book value per share was $25.00. What was its market/book ratio?

To calculate the ratio:

stock price at the end of last year was $33.50 divided by value per share of $25.00

= 33.50/25.0

= 1.34

Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrews’s product Adam currently has an awareness level of 80% . While an important product for Andrews, Adam’s promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Adam loses one-third of its awareness each year, what will Adam’s awareness level be next year?

Answers

Answer:

52.88%

Explanation:

The computation of the awareness level for next year is shown below

But before that we need to find out the ending awareness i.e Y which is

= 80% × (1 - 1 ÷ 3)

= 53.33%

Now awareness after the promotion is

= 53.33% + 26%

= 79.33%

Now the ending awareness i.e (Y +1)  is

= 79.33% × 2 ÷ 3

= 52.88%

Hence, the awareness level next year is 52.88%

________ capital can be defined as the difference between the market value and book value of a firm, or a measure of its intangible assets.

Answers

Answer:

Intellectual

Explanation:

Intellectual capital refers to the capital in which the intangible assets should be considered with respect to the relationship, relative capital invested in the company

Therefore in the given case it is a measure of an intangible assets and shows the difference between the market value and the book value of a firm

All of the following have had an effect on structural unemployment except:_________.
a) Just-cause employment laws Minimum wage regulations
b) Unemployment benefits.
c) Unionization Active duty military population

Answers

Answer: Active duty military population

Explanation:

Structural Unemployment is unemployment as a result of Companies and industries having to be restructured due to various variables with the most prevalent being technology for example, using a harvester on farms causing a farm to let go of it's previous staff who harvested by hand.

The above options allow for structural unemployment to happen except Active Duty military population.

These are already people who are employed as soldiers and are on Active - duty. They are not unemployed and do not contribute to Structural Unemployment.

Jessica is very proud of herself for having $5,000 in her savings account that pays 4 percent interest. She currently has a balance of $2,300 on her credit card account that charges 21 percent interest. Jessica thinks she is making a wise financial decision by keeping her money in her savings account instead of paying off her credit card balance. What financial principle from Chapter 1 would you use to give her good advice

Answers

Missing options:

A. Taxes affect personal financial decisions.

B. The time value of money.

C. Mind​ games, financial​ personality, and your money

D. Both A and C.

Answer:

D. Both A and C.

Explanation:

Jessica earns a small interest on her savings account and she will need to include that earned interest in her tax returns. Her credit card also charges her an interest, which is much higher, but that interest is not tax deductible. So besides paying a lot of interest for money that she shouldn't owe, the small interest received will decrease since she will pay taxes for it.

Besides the tax effect on the interests that she earns, the interest charged by the credit card is much higher. Assuming Jessica only pays 10% marginal tax rate:

total interest earned by the $2,300 in savings account = $2,300 x 4% x (1 - 10%) = $82.80 total interest paid for $2,300 owed to her credit card company = $2,300 x 21% = $483.

Suppose that a country has no public debt in year 1 but experiences a budget deficit of $50 billion in year 2, a budget deficit of $30 billion in year 3, a budget surplus of $20 billion in year 4, and a budget deficit of $2 billion in year 5. a. What is the absolute size of its public debt in year 5?

Answers

Answer:

= $62 billion

Explanation:

Since the country started year 1 with no public debt,

The country's debt at the end of year 5 = $50 (deficit year 2) + $30 (deficit year 3) - $20 (surplus year 4, negative deficit) + $2 (deficit year 5)).

= $62 billion

The country's debt at the end of year 5 = $62 billion

Public debt is the sum of deficits and surpluses (negative deficits) over time.

Jones Corp. reported current assets of $199,000 and current liabilities of $140,000 on its most recent balance sheet. The working capital is:

Answers

Answer: $59000

Explanation:

The working capital is the capital that a business uses in its daily operations. It should be noted that the working capital is calculated as the difference between the current assets and the current liabilities.

From the question, we are told that

Jones Corp. reported current assets of $199,000 and current liabilities of $140,000 on its most recent balance sheet. Therefore, the working capital will be:

= $199,000 - $140,000

= $59,000

The annual average CPI for 2016 was 240.5. If the CPI for 2010 was 218.1, then what was the inflation rate for the years 2010-2016 (%)

Answers

Answer: 9.31%

Explanation:

The Consumer Price Index (CPI) is able to check the price change per year by pricing a fixed basket of goods in different years. It can be used to calculate inflation with the formula;

Inflation rate = (CPI target year - CPI base year / CPI base year) *100

= [tex]\frac{240.5-218.1}{218.1} * 100%[/tex]

=9.31%

_____ uses an iterative process that repeats the design, development, and testing steps as needed, based on feedback from users.

Answers

Answer: Rapid Application Development (RAD)

Explanation:

Rapid Application Development (RAD) is a method of developing software that tries more to develop a working model first and then adjusts as it receives feedback from users. It essentially is evolving every time because instead of planning for what is needed ahead of time, it simply makes a product and changes it as needed to fit the actual needs of the customers.

Answer: Rapid Application Development

Explanation: got it right on edgen

At Hodgson​ Corporation, direct materials are added at the beginning of the process and conversions costs are uniformly applied. Other details​ include: Beginning WIP direct materials $ 38 comma 000 Beginning WIP conversion costs ​$20,250 Costs of materials added $ 393 comma 100 Costs of conversion added ​$271,125 WIP beginning​ (50% for​ conversion) 20 comma 200 units Units started 120 comma 500 units Units completed and transferred out 106 comma 700 units WIP ending​ (60% for​ conversion) 34 comma 000 units What is the cost per equivalent unit for direct​ materials? (Round your final answer to the nearest​ cent.)

Answers

Answer:

$2.79 per unit

Explanation:

Given that :

Beginning WIP direct materials                   $ 38, 000

Beginning WIP conversion costs                 ​$20,250

Costs of materials added                              $ 393, 100

Costs of conversion added                           $271,125

WIP beginning​ (50% for​ conversion)            20,200 units

Units started                                                   120,500 units

Units completed and transferred out           106,700 units

WIP ending​ (60% for​ conversion)                  34,000 units

We are to find the cost per equivalent unit for direct​ materials? (Round your final answer to the nearest​ cent.)

Let first calculate the  total equivalent units for direct materials which is:

= Units completed and transferred out   + WIP ending

= (106,700 + 34000) units

= 140700 units

The cost per equivalent unit for direct​ materials = Costs of materials added (a)/ equivalent number of unit (b)

The cost per equivalent unit for direct​ materials = $ 393, 100/140700 unit

The cost per equivalent unit for direct​ materials = $2.79 per unit

Human resource management as a value-chain activity consists of activities involved in the recruiting, hiring, training, development, and compensation of all types of personnel. It supports:_________.

Answers

Answer:

Support Both individual primary and support activities as well as the entire value chain

Explanation:

VALUE CHAIN can be defined as the chain of activities that occur within a firm’s operations reason been that all products and services often pass through or go through all activities of the chain in which at each value chain activity the product or service tend to gains more value which is why Human resource management as a value-chain activity help to shown the components as having both primary activities and support activities, with all the human resource management functions of recruiting, hiring, training , development, retaining as well as growing right-fit the human resources as the important part of the support component.

Therefore Human resource management as a value-chain activity supports: BOTH INDIVIDUAL PRIMARY AND SUPPORT ACTIVITIES AND THE ENTIRE VALUE CHAIN.

Answer:

Support Both individual primary and support activities as well as the entire value chain

Explanation:

During the first year of operations, Shapiro Tool accumulated the following manufacturing costs:

Raw materials purchased on account $12,000
Factory labor accrued 6,000
Incurred manufacturing overhead on account 4,000

Required:
Prepare separate journal entries for each manufacturing cost.

Answers

Answer:

Journal Entries are given below

Explanation:

                                                                DEBIT      CREDIT

Raw Material  purchase on account

Raw material                                          $12,000

Account payable                                                      $12,000

Factory Labor Accrued

Direct labor                                             $6,000

Wages payable                                                          $6,000

Manufacturing Overhead

Manufacturing Overhead                        $4,000

Account payable                                                       $4,000

The journal entries based on the details given are:

Date             Account Title                                        Debit                        Credit

XX-XXXX        Raw materials inventory                $12,000

                       Accounts Payable                                                            $12,000

Date              Account Title                                   Debit                        Credit

XX-XXXX      Factory Labor                            $6,000

                      Factory Wages Payable                                                   $6,000

Date              Account Title                                        Debit                     Credit

XX-XXXX      Manufacturing Overhead                  $4,000

                     Accounts Payable                                                               $4,000

Find out more at https://brainly.com/question/15610378.

During the period, labor costs incurred on account amounted to $175,000, including $150,000 for production orders and $25,000 for general factory use. In addition, factory overhead charged to production was $32,000. The entry to record the direct labor costs is a. Work in Process150,000 Wages Payable150,000 b. Wages Payable150,000 Work in Process150,000 c. Wages Payable175,000 Work in Process175,000 d. Work in Process175,000 Wages Payable175,000

Answers

Answer:

d. Work in Process 175,000 Wages Payable 175,000

Explanation:

Production Orders and General factory expenses are all manufacturing costs and are included in Work In Process Cost for Inventory Valuation. Since the wages have not been paid yet, a Liability account - Wages Payable has to be credited in total of amount due.

Which of the following industries is most likely to exhibit the characteristic of free entry? a. nuclear power b. municipal water and sewer c. dairy farming d. airport security

Answers

Answer:

c. dairy farming

Explanation:

Free entry can be defined as the situation in which business firms such as sellers of goods or service providers can enter into the market freely and start selling to consumers.

This ultimately implies that, there are no legal barriers or just a minimum barrier, if any for new firms starting the same business as others.

Hence, dairy farming is the industry which is most likely to exhibit the characteristic of free entry.

A diary farming is one of such industries that allows new agents to come into the business without any barrier because it simply involves the production of essential commodities such as milk, beef etc which are usually required on a large scale in an economy.

At the start of the current year, Blue Corporation (a calendar year taxpayer) has accumulated E & P of $100,000. Blue's current E & P is $60,000, and at the end of the year, it distributes $200,000 ($100,000 each) to its equal shareholders, Pam and Jon. Pam's stock basis is $11,000, Jon's stock basis is $26,000. How is the distribution treated for tax purposes?

Answers

Answer:

Pam and Jon's dividend income = $80,000 each

[ ($100000 Accumulated E&P + $60000 current E&P ) / 2] = $80,000

Statement of distribution for shareholders for tax purpose

                                            Pam           Jon

Total distribution            $100,000    $100,000

Less: Dividend income   $80,000     $80,000

                                        $20,000    $20,000

Less: Stock basis            $11,000       $26,000

Capital gain                     $9,000           $0

Therefore, Pam has a taxable gain of $9000 which reduces the stock basis to $0, whereas Jon has not any taxable gain but the stock basis has reduced to $6000 [$26000 - $20000]

g Sheridan Company received $135000 in cash and a used computer with a fair value of $318000 from Carla Vista Co. for Sheridan Company's existing computer having a fair value of $453000 and an undepreciated cost of $420300 recorded on its books. The transaction has no commercial substance. How much gain should Sheridan recognize on this exchange, and at what amount should the acquired computer be recorded, respectively

Answers

Answer:

How much gain should Sheridan recognize on this exchange,

$32,700

and at what amount should the acquired computer be recorded, respectively

the new computer should be recorded at $318,000

Explanation:

Since the cash received ($135,000) represents more than 25% of the asset exchange, this transaction must be recorded as a cash sales.

Journal entry to record the transaction:

Dr Cash 135,000

Dr Computer, new 318,000

Dr Accumulated depreciation - computer, old 32,700

    Cr Computer, old 453,000

    Cr Gain on asset exchange 32,700

If a monopolist raises its price:________
a) the quantity demanded decreases.
b) it raises the barriers to entry.
c) the quantity demanded increases.
d) the quantity demanded remains the same.

Answers

Answer:

a) the quantity demanded decreases

Explanation:

As we know that'

A monopolist creates a monopoly in the market as the firm is a sole producer for the entire market due to which it charges high prices plus it is a price taker that means it offers cheap quality products at a lesser price

But if monopolist increased its price so the quantity demanded declines as the purchasing power reduced

Therefore option a is correct

2. Think about the pros and cons associated with the concept of market pricing. What have your personal experiences been in relation to fairness and equity of your own compensation where you have worked

Answers

Explanation:

The market pricing system is an approach that differs from the formal salary structure because it is not an organizational process where the levels of remuneration are assigned according to a certain function.

In this wage definition strategy, the remuneration is calculated according to a present value, determined by the market itself and defined by conducting surveys whose objective is to analyze the service pricing strategies practiced by competitors.

This strategy can guarantee several significant advantages for an organization, such as increasing competitiveness by establishing a remuneration structure based on market value.

However, if this strategy is not duly reviewed periodically, what can happen is that there are flaws in the calculation of the current value, which generates an outdated salary system for employees and the company.

This exit strategy allows the entrepreneur an opportunity to buy back venture capital stock at cost and an additional premium. a. buyback b. retract clause c. IPO d. exit clause

Answers

Answer:

A. Buyback

Explanation:

The exit strategy that provides the entrepreneur an opportunity to purchase back venture capital stock at cost and an additional premium is a Buyback

A buyback is when an entrepreneur buys its own shares in the stock market. It is a repurchase and minimizes/decreases the number of shares outstanding, which causes earnings per share to be inflated and, in many cases, the stock value also.

To develop compensation systems for workers, managers should: use all the information available about the workers regardless of the cost of obtaining the information use all the information available only if managers have a concern about the performance of workers. not use any information available if workers are paid efficiency wages. None of the above

Answers

Answer:

The correct answer is A

Explanation:

Performance and compensation go hand in hand. To know design a compensation system that takes into account all the information about one's workers is to create suitable compensation for that company.

For instance, the manager should know whether it is non-financial rewards that its management want. Sometimes, staff don't care about official cars, and fantastic health insurances. They just want a great take-home package.

The manager must know this information at all costs. To ignore is to risk the loss of staff, valuable time and even position in the industry.

Cheers!

Travelwell manufactures and sells luggage and briefcases. Their marketing research indicates that durability is the attribute that consumers most desire in their luggage and briefcases. Travelwell now emphasizes durability in all of their promotional efforts. This strategy is intended to build brand equity.
a) true
b) false

Answers

Answer:

a) true

Explanation:

When we are talking about building brand equity, we are talking about increasing our customers' perception and value of our brand or company's name. Building brand equity emphasizes the brand itself over any specific product or service that our company offers. E.g. Rolls Royce is the most luxurious car manufacturer in the world, and they built brand equity upon luxury in all its vehicles, not one specific car.

In this case, Travelwell is emphasizing a characteristic that should apply to all its product line, not just one specific type of luggage.

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