The global segmentation, targeting and positioning (STP) is more complicated than domestic STP because company has to adjust product and marketing strategies to meet the changing needs of global market.
What is segmentation, targeting and positioning (STP)?
STP marketing focuses on commercial effectiveness , selecting the most valuable segments for a business and the developing a marketing mix and product positioning strategy for each segment.
The STP model is useful when creating marketing communications plans since it helps marketers to prioritize propositions and then develop and deliver personalized and relevant messages to engage with different audiences.
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tom wants to buy a dishwasher. he consults his friends and looks online for good offers and sales. in the context of the activities included in the consumer decision-making process, tom is engaged in .
Before Tom buy a dishwasher, he consults his friends and looks for good offers and sales online. Tom is engage in information research activity in the consumer decision making process.
Consumer Decision Making Process consists of step of activites a consumer to evaluate making his buying decision. Consumer Decison Making Process includes 5 steps, such:
Problem recognitionInformation searchAlternative evaluationPurchase decisionPost-purchase evaluationA consumer will need to recognize a need or problem before deciding to purchase a product. A consumer needs to recognize what he want to be able to decide the direction of his next step in decision making process.
A consumer then seach for informations about the products which can satisfy his needs. The products related information might be gathered from recommendations or promotional informations.
After gathering enough information, a consumer might have some alternatives of products that potentially able to satisfy his needs. A consumer then will evaluate each possible alternative based on developed criteria he made. The developed criteria of a consumer will be subjective to him only and may differ from other person.
After evaluate and eliminating unwanted alternatives, a consumer comes up with one particular product he surely wants to buy. At this moment, a consumer is purchasing the product. A consumer believes that the product he chose to buy is the best option he has to satisfy his need.
After a consumer bought a product, he will evaluate the post-purchase product wheter the product was usefull and satisfy his needs or not. A consumer will evaluate wheter the product meets his expectation or not.
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You make $443 per week, and have claimed five exemptions. How much money will be withheld from you in a year? a. $2,392 b. $2,288 c. $2,756 d. $2,858 please select the best answer from the choices provided a b c d.
If you make $443 per week, and have claimed five exemptions then the money withheld from you in a year would be 2392$.
Describe an exemption example.Special authorization to do nothing or pay nothing: Candidates with degrees in chemistry are excused from taking this course. If a company only conducts charitable activities, it might be eligible for income tax exemption. Her husband's request for exemption from military service was being supported by a friendly doctor.
Is it preferable to request exemptions or not?You won't pay any less in taxes if you file for exemption from withholding. When you submit your taxes the next year, you must pay the whole tax amount if you have unpaid debt yet declared yourself exempt. Additionally, if you don't withhold, the IRS may impose additional fines.
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Answer:
a
Explanation:
empire airlines reports the following cost data for the year. the company flew 100 private flights during the year. a group has offered empire $11,000 for a private flight to chicago for its members. revenue $ 20,000 per flight wages, salaries, and benefits $ 7,000 per flight fuel and oil $ 4,500 per flight food and beverages $ 500 per flight depreciation $ 300,000 per year rent $ 250,000 per year (a) what is the contribution margin from accepting the offer? (negative amounts should be indicated with a minus sign.) (b) should the offer be accepted or rejected?
Empire Airlines' contribution margin on the trip would be if it accepts the offer, which is -$1,120
Contribution margin is calculated as:
= Revenue - Variable costs
The revenue the group is offering is $11,100.
The Variable costs are;
= Wages + Fuel + Food
= 7,100 + 4,600 + 520
= $12,220
The Contribution margin is:
= 11,100 - 12,220
= -$1,120
In conclusion, the contribution margin is -$1,120
What is contribution margin?The contribution margin demonstrates how much extra money is made by producing each additional unit of a product once the business has achieved the breakeven threshold.
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there are only 2 risky assets in the market. stock a with 100 shares outstanding and the price per share of $120, and stock b with 150 shares outstanding and the price per share of $80. according to the capm, if an investor invests $1000 in the optimal risky portfolio, how much does she invest in each of the 2 risky assets?
If the values of stock a and stock b is given as below, the investment in both the risky assets be as below:
stock a with 100 shares outstanding and a price per share of $120stock b with 150 shares outstanding and a price per share of $80So, if an investor invests $1000 in the optimal risky portfolio one should invest the following amount in each of the 2 risky assets=
100*120 which is $12000 should be the total value of the stock a
80*150 which is $12000 should be the total value of the stock b
Now, since both are of equal value the investor can invest half in each stock which $500 in both stock a and stock b.
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a life estate is: select one: a. freehold estate b. leasehold estate c. fee simple estate d. feudal estate
A life estate is c. fee simple.
A life estate is created by means of a deed that offers the land to the person for life and identifies what ought to show up to it after that character dies. for instance, a deed pointing out that land might pass "to John Doe for life, then to Jane Doe gives John a legitimate lifestyle estate, and Jane the rest.
In not unusual law and statutory regulation, an existing estate is the possession of immovable belongings in the course of someone's life. In criminal terms, it is a property in actual belongings that ends at death while ownership of the property might also revert to the unique proprietor, or it could pass to any other person.
A lifestyle property is proper to stay within the assets till your demise. when you skip away, the real assets pass for your beneficiaries distinctive within the lady chicken deed, known as the remaindermen. The woman hen deed works in addition to a pay-on-death provision on a financial institution account.
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what are hendricks's tax consequences on the grant date, the exercise date, and the date mark sells the shares?
The sale date since the options are ISOs or the date Mark sells the shares if the marginal tax rate is 21%.
What is fair value as of grant date?The term "Grant Date Fair Market Value" refers to the mean of the high and low values of publicly traded Shares on the national exchange where the Shares are listed on the day the Restricted Units are granted.
When do the grant and exercise dates occur?Date of exercise: When stock options are used to buy stock at the grant price. see "Grant Price" for the exercise price. The grantee receives stock options on the grant date. Grant price: The cost to the employer of shares acquired by an employee through the exercise of options.
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A ________ is a network of activities, repositories, roles, resources, and flows that interact to accomplish a business function.
A business process is a network of activities, repositories, roles, resources, and data flows that interact to accomplish a business function.
What does a business consist of?A business is an organization or enterprising body that engages in commercial, industrial, or professional activities. Businesses can be nonprofit organizations or for-profit enterprises. Among the various business structures are partnerships, corporations, limited liability companies, and sole proprietorships.
Why is business so important?Business has a huge impact on our lives. They begin by creating goods and services to satisfy our needs and wants. Following that, they hire homes as employees and provide them earnings, salaries, and perks. Consequently, it turns into a source of income for them that they can use to support their way of life.
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question content area a current liability is a debt that is reasonably expected to be paid a.between 6 months and 18 months b.within 1 year c.out of currently recognized revenues d.out of cash currently on hand
A current liability is a debt that is reasonably expected to be paid within 1 year. The Option B is correct.
What is current liability?In accounting, a current liability refers to a debt that a company must pay back in full within 12 months. A business does records its current liabilities on its balance sheet before long-term liabilities.
A current liabilities usually appear first because long-term liabilities are due in more than 12 months. Common current liabilities includes short-term accounts payable, accrued payroll payments, short-term debts, dividends payable, accrued taxes etc.
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individual account information is removed from your credit report seven years after the last activity on the account, except for chapter 7 bankruptcy, which stays on your credit report for:
An individual account information is removed from your credit report seven years after the last activity on the account, except for Chapter 7 bankruptcy, which stays on your credit report for 10 years.
For how long before information is removed from your credit report?All late payments will remain on the credit report for seven years. The 7 year rule is based on when the delinquency occurred. Whether an entire account will be deleted is determined by whether you brought the account current after the missed payment.
If such account was brought as current, the late payments that have reached seven years old will be removed but the rest of the account history will remain. So, this is the practice except for except for Chapter 7 of bankruptcy, which stays on your credit report for 10 years.
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thom draws a check, on his account in state bank in new york, payable to digital computers, inc., in san francisco. digital deposits the check in its account at first national bank. first national deposits the check in the federal reserve bank of san francisco, which transfers it to the federal reserve bank of new york. that federal reserve bank sends the check to state bank. refer to fact pattern 27-2b. when digital's bank received the check, it was required to pass it on
The depository banks, according to the declaration, is First Financial Institution, the bank of Digital Media Inc.
An account with examples are what?An account in accounting is a general ledger entry use to categorize and record transactions. For instance, businesses will be given a Cash flow where they may record each transaction that raises or decreases the amount of cash they have on hand.
What are the many sorts of accounts?Real, personal, and nominal accounts are three distinct kinds of accounts used in accounting. Two two types of real account are then determined: tangible real account and intangible real accounting. Personal accounts also come in three major subtypes: Natural, Representative, & Artificial.
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what are the main differences between petrol and diesel engines in terms of emissions and engine management control strategy?
The major difference between these two is how energy is created. Before the fuel is introduced in diesel engines, the air is compressed. Gas and air are combined, compressed, and ignited in petrol engines. Of course, the type of fuel utilized is another variation.
What is the difference in auto exhaust emissions from a petrol Fueled engine and a diesel Fueled engine?
Compared to petrol engines, diesel engines produce less CO2 and other greenhouse pollutants. This occurs as a result of the specific fuel and the diesel engine's internal efficiency. More particular, diesel engines perform better than petrol engines because the fuel they utilize has a higher compression ratio.
The thermal efficiency of diesel engines, or the amount of work that can be anticipated to be produced by the fuel put into the engine, is one of the most significant distinctions between gas and diesel engines. A diesel engine has a thermal efficiency advantage over a gas engine of roughly 20%.
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Tivola Corp. manufactures kitchen appliances. They used to send their products to a distributor, but have decided to expand and now become their own distributor. This is an example of horizontal integration. True False
True: it is an example of horizontal integration.
Acquisition of a company that produces or provides comparable goods or services and operates at the same level of the value chain as the target company is known as horizontal integration. As opposed to vertical integration, which involves businesses expanding into activities upstream or downstream that are at various stages of production, Horizontal integration is a business technique that can help companies grow their market or enter new markets, strengthen market power over distributors and suppliers, improve product differentiation, and provide economies of scale.
Two companies may be able to generate more income through a merger than they could have done separately.
Although customers frequently lose out when horizontal mergers are successful, especially if they lessen competition.
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when chattels are bought on credit and then affixed to mortgaged land, the chattel lienholder should record:
When chattels are bought on credit and then affixed to mortgaged land, the chattel lienholder should record: the chattel lienholder should record a chattel mortgage
What is meant by buying on credit?Today, a meaning of credit that is frequently used still relates to an agreement to buy something with the explicit promise to pay for it later. This is referred to as credit purchase. Credit cards are currently the most popular way to make purchases on credit.
You may be able to buy purchases with credit that you are not immediately able to afford. This is beneficial for smaller purchases like televisions, refrigerators, or couches as well as for larger ones like a home or a vehicle.
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the rate of return that is used to find the present value of a future cash flow is called the .
The rate of return that is used to find the present value of a future cash flow is called the Discount Rate.
What do you know about Discount Rate?
The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows is referred to as the discount rate.
What exactly is a discount rate and how is it calculated?
Step 1 → First, the present value is divided by the value of a future cash flow (FV) (PV) Step 2 The previous step's result is then multiplied by the reciprocal of the number of years (n) Step 3 Finally, the discount rate is calculated by subtracting one from the value.
So, The required answer is Discount Rate.
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The last day on which an owner of an option can elect to exercise is the _____ date.
A.
ex-payment
B.
ex-option
C.
opening
D.
expiration
E.
intrinsic
The expiration date is the last day an option owner has to decide whether to exercise.
When can you take advantage of your option?An American-style option holder has the flexibility to use their right at any time to buy (in the case of a call) or sell (in the case of a put) the underlying shares of stock. A European-style option holder can only use their privilege at expiration.
What distinguishes the two terms expiry date and expiration date?The definition of "expiration" is "the ending, termination." However, the dictionaries go on to say that it is specifically used to denote the end of a time or period established by law. "Expiry" is also described as the end or termination.
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in the spot market, 7.8 pesos can be exchanged for 1 u.s. dollar. a pair of headphones costs $15 in the united states. if purchasing power parity holds, what should be the price of the same headphones in mexico
Purchasing power parity holds, the price of the same headphones in Mexico is 1$ = 7.8 Mexican.
What is the Purchasing?A corporation or organization uses the purchasing process to buy products or services in order to achieve its objectives. Although many businesses make an effort to establish standards for the purchasing process, procedures can differ significantly between firms.
The purchase procedure falls under the purview of purchasing. In order for manufacturing and sales to proceed smoothly, it secures the supply of commodities, production materials, and equipment. For this, the proper commodities must be purchased at the proper time and in the proper quantity.
Buying is often more transactional and focused on the near term. It entails activities including placing orders, creating purchase orders, receiving,
Therefore, Purchasing power parity holds, and the price
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countries has most strongly experienced higher food productivity as a result of the green revolution?
Despite growing land constraint, the developing world has experienced an amazing expansion in food crop yield during the past 50 years.
Which nations reaped the rewards of the Green Revolution?The Green Revolution also benefited Afghanistan, Sri Lanka, China, Indonesia, Iran, Kenya, Malaya, Morocco, Thailand, Tunisia, and Turkey in addition to Mexico, Pakistan, India, and the Philippines.
Has food production increased since the Green Revolution?The introduction of new, high-yielding cultivars into developing countries, which started in the middle of the 20th century with Borlaug's work, had a significant role in the Green Revolution's increased production of food grains (particularly wheat and rice).
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The difference between the maximum price consumers are willing and able to pay for a good or a service and the price they actually pay is the consumer.
Customer surplus, also known as the market price or the price consumers actually pay for a good, is the discrepancy between the highest price a consumer is prepared to pay and the amount they really do pay.
Is the gap between the highest price that customers will spend and the lower equilibrium price?Consumer surplus A. is the difference between the higher equilibrium price and the highest price consumers are willing to pay for a good.
Is defined as the difference between the asking price for a product and the highest price the consumer is willing to pay.The difference between the highest price a consumer would be willing to pay for a product and the lower amount they actually paid is known as the consumer surplus. A producer's surplus is the difference between the lowest price they will accept for a good and the higher price they actually get.
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lena lives in a rural area but near the suburbs. she buys produce, eggs, and honey from her neighbors and on most weekends she runs a very popular stand at a busy farmer’s market. in terms of the marketing channel, lena’s farmer’s market booth would be considered the
Lena’s farmer’s market booth would be considered the Retailer because retailers frequently buy products from manufacturers, wholesalers, or other merchants and then sell them to the general public.
Who is a retailer, exactly?A retailer is a person or establishment where you buy products. Typically, retailers don't produce their own goods. They buy products from a producer or a wholesaler and then sell them in tiny quantities to customers.
Which four sorts of retailers are there?Department stores, supermarkets, specialty stores, and online retailers make up the four main categories of retailer formats. Department stores are substantial shops that offer a broad selection of goods. Typically, department stores contain multiple departments, each of which sells a distinct category of goods.
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select the most accurate statement about using animation and color to get the most positive response from your audience.
Bold colors such as blue, green, and purple are best to highlight primary ideas are select the most accurate statement about using animation and color to get the most positive response from your audience.
What exactly does animation mean?It is possible to make stationary images appear to be moving with the use of animation. Images are manually painted or sketched on clear celluloid sheets for conventional animation, which is then captured and shown on film. The majority of modern animations are produced using computer-generated images (CGI). The usage of 2D computer animation, which resembles conventional animation in appearance and can be employed for artistic purposes, low bandwidth, or quicker real-time renderings, contrasts with the use of highly detailed 3D animation in computer animation. Other popular animation techniques use clay figures, paper cutouts, puppets, or other two- and three-dimensional things to create an animation.
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the wto is the only global international organization dealing with the rules of trade between nations the wto is the only global international organization dealing with the rules of trade between nations true false
The World Trade Organization (WTO) is the only worldwide organisation dealing with the international rules of trade. Its predominant function is to make certain that change flows as smoothly, predictably and freely as possible.
What does WTO regulate?The WTO agreements are lengthy and complicated due to the fact they are prison texts overlaying a large range of activities. They deal with: agriculture, textiles and clothing, banking, telecommunications, authorities purchases, industrial requirements and product safety, food sanitation regulations, mental property, and a good deal more.
The predominant functions of the WTO are: Administering WTO exchange agreements. Providing forum for change negotiations
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https://brainly.com/question/16049254#SPJ4what does stiglitz argue about globalization? what does he see as the strengths and weaknesses of globalization? how does stiglitz view the work of international financial institutions such as the imf or world bank especially during the washington consensus period? what is his critique of these organizations?
According to Stiglitz, depending on how it is managed, globalization may succeed or fail.
What does Joseph Stiglitz believe in?Success, according to Joseph Stiglitz, occurs when national governments manage it by embracing the unique traits of each nation. When it is governed by global organizations like the IMF, it fails. Finance ministers and bank governors, who have formulated policies that benefit the financial sector, are said to be in charge of the IMF, according to Stiglitz.
In addition, the "Washington Consensus," a collection of policies that promotes "stabilization, liberalization, and privatization" of the economy, is harmful since it places a strong emphasis on deregulation. Instead, policies should aid nations in creating "the proper regulatory system." In the end Stiglitz adds that, a stronger commitment to democratic principles by the Bretton Woods Institutions.
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A company is setting its direct materials and direct labor standards for its leading product. Direct materials cost from the supplier are 59 per square foot, net of purchase discount. Freight-in amounts to S0.40 per square foot. Basic wages of the assembly line personnel are $14 per hour. Payroll taxes are approximately 21% of wages. Benefits amount to $2 per hour. How much is the direct materials cost standard per square foot? O A. $16.00 OB. $9.40 OC. $9.00 OD. $25.00
The per square foot direct material cost is $25.00.
How do you calculate the direct materials cost?The following equation is used to determine the direct labor standard:
Basic pay plus payroll tax is the direct labor norm.
This is equivalent to:
Basic wages plus 22% of Basic wages is the direct labor norm.
Basic pay is $20 per hour.
Payroll tax equals 22% (0.22 of the base salary).
As a result, we have:
Putting the values in the equation as substitutes:
Direct labor norm is $20 plus $0.22 times $20, or $20 plus $4.
$25.00 is the direct materials cost.
What does "direct material cost" mean?The price of the components and raw materials needed to make a product is referred to as the direct material cost. The finished item must make the materials evidently identifiable (otherwise they are considered to be joint costs).
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ravi works for a small company. the company owner makes all strategic decisions and manages the day-to-day operations. ravi's company has a
In a scenario where Ravi works for a small business where the owner oversees daily operations and makes all strategic decisions,
Which organizational model divides workers into groups according to their specialties, such sales and human resources, using domain expertise?Based on their areas of competence, this organization divides the workforce into functional sectors. These functional domains, such operations, research and development, and marketing and sales, frequently correspond to steps in the value chain.
how the culture of an organization affects how employees behave?When a culture is strong, it encourages employees to act in ways that uphold the firm's values and culture, whether those ways are positive or negative. Through both formal and informal organizational structures and procedures, strong ethical cultures are recognized to affect employees' commitment to and behavior in an ethical manner.
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question content area top part 1 if the consumer gets 40 utils from consuming four cds, 45 utils from consuming five cds, and 48 utils from consuming six cds, then the consumer's marginal utility is: question content area bottom part 1 a. increasing. b. constant. c. decreasing. d. increasing at an increasing rate.
If a consumer consumes four CDs for 40 utils, five CDs for 45 utils, and six CDs for 48 utils, then the customer's marginal utility from the fifth CD is 5 utils.
What is marginal utility?Utility in economics is the pleasure or advantage gained from using a good or service. What customers enjoy or find satisfying as a result of increasing or decreasing their consumption by one unit is referred to as the marginal utility of a good or service. Marginal utility comes in three flavors. The marginal utility might be positive, negative, or zero. Therefore, buying pizza will increase your marginal utility. The second piece, though, leaves you feeling full, and a third piece would not make you feel any better. The law of declining marginal utility, which outlines how the first unit of consumption of a certain commodity or service gives more utility than the second and subsequent units, is a theory put forth by economists in relation to cardinal utility.
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movie moon has a target capital structure of 55 percent common stock and 45 percent debt. its cost of equity is 14 percent and the pre-tax cost of debt is 8 percent. what is the firm's wacc given a tax rate of 21 percent?
The firm's wacc given a tax rate of 21 percent is 10.5%.
Movie moon has a target capital structure of 55 percent common stock and 45 percent debt. its cost of equity is 14 percent and the pre-tax cost of debt is 8 percent. what is the firm's wacc given a tax rate of 21 percent?
11.3% 10.5% 14% 8%WACC = Wd * Kd * (1-Tax rate) + We * Ke
= 0.45 * 0.08 * (1-0.21) + 0.55 * 0.14
= 0.10544
= 10.5%
Option 2. is Correct
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a broker who has been at a firm for two years is preparing to leave her current real estate firm and join another. the broker is filling a box with transaction files that contain information about the listings she has sold and about the buyers to whom she has sold homes, intending to take this box home for storage. what is the best response by the managing broker?
Two years of current experience, completion of 24 hours of brokerage administration, and passing the state section of the broker test.
How long a broker must preserve all records once a transaction or posting has been completed if the deal doesn't finalize in four years 3 years 5 years 6 years?All listings, deposit receipts, canceled checks, trust account records, and other documents that the broker executed or obtained in connection with any transaction for which a license is required must be kept on file by a licensed broker for a period of three years.
When a broker is let go from the allocated broker firm, within how many days must the broker seek for reassignment or to be unassigned?Within five business days after the termination, a broker must submit a reassignment application to the Commission in order to end their relationship with the broker company to which they have been allocated.
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an account executive is assembling a client's campaign using ads aimed to reach both mobile and desktop devices. what technology are they using with the ads they are working with
The technology they are likely using is programmatic advertising, which is a form of automated advertising that allows advertisers to target specific audiences across multiple devices.
What is Programmatic Advertising?
Programmatic advertising is a type of online advertising that buys advertising space and time in real-time auctions using automated systems. The technology automates the digital advertising buying process, allowing marketers and advertisers to target specific audiences more efficiently and effectively than with traditional methods. Display ads, video ads, mobile ads, and other digital formats can all be purchased through programmatic advertising platforms.
What is Digital Advertising?
Digital advertising is a type of advertising in which promotional marketing messages are delivered to potential customers via digital technologies. Online display ads, search engine marketing, email marketing, social media marketing, and other digital mediums are examples of this. Digital advertising is used to reach out to specific audiences, raise brand awareness, and boost sales.
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which resembles the u.s commercial paper market allows borrowers to issue their own short term eiuronotes
Euro commercial paper resembles the US commercial paper market allows borrowers to issue their own short term euro notes.
What exactly is Euro commercial paper (ECP)?Euro commercial paper (ECP) is commercial paper denominated in a currency other than the domestic currency of the market where the paper is issued. International firms use ECP to raise short-term funding to fund day-to-day operations, with notes due in days or weeks. ECPs are an ideal source of funding for global institutional investors since borrowers prefer to acquire financing at the lowest possible cost of borrowing. Euro commercial papers are typically issued in $100,000 denominations, with a minimum investment of $500,000.
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Which unique feature of e-commerce is related to the ability to interact with web technology everywhere?.
Ubiquity is the unique feature of e-commerce is related to the ability to interact with web technology everywhere.
What can you say briefly about e-commerce?The phrase "e-commerce," often known as "electronic commerce," is used to refer to all online activities, including the buying and selling of goods and services. Therefore, the process of conducting business online is known as e-commerce.
What is e-commerce and how does it work?Online purchasing and selling of goods and services is known as e-commerce. Customers that shop online or at an online store employ electronic payments. After receiving payment, the seller sends the goods or provides the service.
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