National Geographic Magazine brought a bit of nature to New York as part of a week-long event promoting the magazine's cover story on parks. The magazine hosted an interactive photography exhibit, which celebrated international and national parks. Invitations to representatives of the news media were an attempt to use which element of the promotional mix?

Answers

Answer 1

Answer:

public relations

Explanation:

Promotional mix is the combination of various promotional methods by a business to meet its set goals.

It is made up of the following elements: advertising, sales promotion, public relations, personal selling, and direct marketing.

In the given scenario an invitation to news media to attend an interactive photography exhibit, which celebrated international and national parks is an attempt to improve the public relations of the event.

The news media is expected to publicise the event thereby meeting the Magazine's public relations need.


Related Questions

Identify the type of adjustment that would most likely be needed. Business B purchased a piece of equipment to be used in operations for $5,000 during the middle of October. Today is December 31st, the end of the 4th quarter and financial reports are being produced. g

Answers

Answer:  c . Depreciation

Explanation:

When accounting for fixed assets, it is important that they are recorded at their book value to reflect the effects of being utilized. This means that depreciation needs to be charged on fixed assets.

Even though the equipment in question was only purchased 2.5 months prior to the financial reports being made, depreciation still needs to be accounted for such that the equipment is represented at its book value in the financial statement.

g Suppose a bond is priced at $1035, has 12 years remaining until maturity, and has a 12% coupon, paid monthly. What is the amount of the next interest payment (in $ dollars)

Answers

Answer:

$10

Explanation:

As the bond is priced at $1035, the par value is $1000.

Calculation of the amount of the next interest payment

= Par value * Coupon rate/12

= $1000 * 12%/12

= $1000 * 1%

= $10

So, the amount of the next interest payment is $10.

Marsh Company had 150 units of product A on hand at January 1, year 2, costing $21 each. Purchases of product A during the month of January were as follows: Units Unit cost Jan. 10 200 $22 18 250 23 28 100 24 A physical count on January 31, year 2, shows 250 units of product A on hand. The cost of the inventory at January 31, year 2, under the LIFO method is

Answers

Answer:

$5,850

Explanation:

Calculation to determine what The cost of the inventory at January 31, year 2, under the LIFO method is

Using this formula

Cost of inventory= January 28 units * Cost per unit + Remaining units *Cost per unit

Let plug in the formula

Cost of inventory= 100 units * $24 + 150 units *$23

Cost of inventory= $2,400 + $3,450

Cost of inventory= $5,850

Therefore The cost of the inventory at January 31, year 2, under the LIFO method is $5,850

Assume that interest rate parity (IRP) exists. You expect that the one-year nominal interest rate in the U.S. is 7%, while the one-year nominal interest rate in Australia is 11%. The spot rate of the Australian dollar is $0.60. You will need 10 million Australian dollars in one year. Today, you purchase a one-year forward contract in Australian dollars. How many U.S. dollars will you need in one year to fulfill your forward contract

Answers

Answer:

US $5,784,000

Explanation:

As per interest rate parity, forward rate = Spot rate*(1+Interest rate U.S.)/(1+interest rate Australia)

= 0.60*(1.07)/(1.11)

= 0.5784 /A$

Australian Dollars required in one year = 10,000,000

U.S. Dollars required = 10,000,000 * 0.5784 /A$

U.S. Dollars required = $5,784,000

So, the number of U.S. dollars you will need in one year to fulfill the forward contract is 5,784,000.

The only aim of a firm's marketing objectives revolves around buying the right media at the right price. B. They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment. C. They are stated only in a company's strategic action plan. D. They are statements of what various aspects of the IMC pro

Answers

Answer: B. They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment.

Explanation:

Question asks which options is true about marketing objectives.

Marketing objectives are defined in such a way that the company is able to see what it is they hope to accomplish and whether the marketing campaign will be yield a positive return on the investment put in.

They would therefore like to see if the advertisements created higher sales volume, gave them a larger market share and/or gave them more profit. These will be the objectives of the marketing campaign and will help support the decision to engage more or less in marketing.

An outside supplier has offered to make the part and sell it to the company for $29.80 each. If this offer is accepted, the supervisor's salary and all of the variable costs, including the direct labor, can be avoided. The special equipment used to make the part was purchased many years ago and has no salvage value or other use. The allocated general overhead represents fixed costs of the entire company, none of which would be avoided if the part were purchased instead of produced internally. In addition, the space used to make part U16 could be used to make more of one of the company's other products, generating an additional segment margin of $25,000 per year for that product. The annual financial advantage (disadvantage) for the company as a result of buying part U16 from the outside supplier should be:

Answers

Answer:

-$79000  

Explanation:

The computation of the annual financial advantage (disadvantage) is shown below;

Particulars                           Per unit               Total 13000 units

                               Make               Buy          Make                Buy

Direct materials    2.90                                  37700  

Direct labor           7.50                                  97500  

Variable manufacturing

overhead               8.00                                  104000  

Supervisor's salary 3.40                                   44200  

Contribution margin                                         25000  

Purchase cost                          29.80                                  387400

Total                                                                   308400 387400

Now the finacial disadvantage is  

= 308400 - 387400

= -$79000  

Terp Corp.'s transactions for the year ended December 31, 2021 included the following: Purchased real estate for $1,250,000 cash which was borrowed from a bank. Sold investment securities for $1,000,000. Paid dividends of $1,200,000. Issued 500 shares of common stock for $500,000. Purchased machinery and equipment for $250,000 cash. Paid $900,000 toward a bank loan. Reduced accounts receivable by $200,000. Increased accounts payable $400,000. The net cash used in financing activities for 2021 was

Answers

Answer:

$1,600,000

Explanation:

Cashflow from financing activities

Dividends                                 ($1,200,000)

Issue of Stocks                            $500,000

Bank Loan Repayment             ($900,000)

Net Cash flow                          ($1,600,000)

thus

The net cash used in financing activities for 2021 was $1,600,000

Larkspur, Inc. reports net income of $89,770 in 2017. However, ending inventory was understated by $7,100. Collapse question part (a) What is the correct net income for 2017

Answers

Answer:

$96,870

Explanation:

The understatement of ending inventory causes the cost of goods sold to be overstated and the gross and net income to be understated by the same amount.

If the 2017 ending inventory was understated by $7,100 then the correct net income figure for 2017 will be $7,1000 more that what was reported.

Therefore, 2017 corrected net income

= $89,770 + $7,100

= $96,870

Multiple Choice Questions _which level of management is responsible for establishing a vision for the organization, developing broad plans and strategies and directing of an organization set by executives?

Answers

Answer: Executive manager (Top manager)

Explanation:

Answer:

Top Level Managment

Explanation:

The level of management at which the managers are responsible for implementing and controlling the plans and strategies of the organization is Top Level Management. The top level managers are responsible to formulate plans and policies to achieve the set of organizational objectives.

65 employees have earned two weeks of vacation time to be taken the following year. If the average weekly salary for these employees is $900, what is the required journal entry to accrue compensated absences

Answers

Answer: Debit Salaries and Wages Expense $117000

Credit Salaries and Wages Payable $117000

Explanation:

Based on the information given in the question, the required journal entry to accrue compensated absences will be as follows:

First, we need to know the amount of the compensated absence which will be:

= 65 employees × $900 × 2 Weeks vacation

= $117000

Therefore, the journal entry is:

Debit Salaries and Wages Expense $117000

Credit Salaries and Wages Payable $117000

Hillary considers herself a shrewd commodities investor. She bought a May cotton contract​ (50,000 pounds) at a​ pound, and later sold it at a pound. What were her profit and her return on invested capital if her initial margin was and the size of a cotton futures contract is​ 50,000 pounds of​ cotton?

Answers

Answer: See explanation

Explanation:

Based on the information given in the question, the profit will be calculated as:

Profit = (Selling price - Buying Price) × Size

= ($0.6485 - $0.6264)*50,000

= $0.0221 × 5000

= $1,105

Then, the return on the invested capital will be:

= Profit/Initial Margin

= 1105/1060

= 1.0425

= 104.25%

one word for they have a higher than normal price to create an image of exclusivity​

Answers

Answer:

Everything which is exclusive is always expensive the higher price but quality work to create an image can give you a better result you should not compromise with the quality of the image to fit it in your budget a good image can give you a better reputation in the market the experience ones should be chosen in this manner always

Explanation:

Dean Company has sales of $163,000, and the break-even point in sales dollars is $102,690. Determine the company's margin of safety percentage. Round answer to the nearest whole number. fill in the blank 1 %

Answers

Answer:

37%

Explanation:

The Dean company has sales of $163,000

The break even point in sales dollars is $102,690

Therefore, the company's margin of safety can be calculated as follow;

Margin of safety = (Sales - Break even sales ) / Sales

Margin of safety = ($163,000 - $102,690) / $163,000

Margin of safety = $60,310 / $163,000

Margin of safety = 0.37 × 100

Margin of safety = 37%

Payton Inc. reports in its Year 7 annual report, sales of $7,362 million and cost of goods sold of $2,945 million. For next year, you project that sales will grow by 3% and that cost of goods sold percentage will be 1 percentage point higher. Projected cost of goods sold for Year 8 will be:

Answers

THe answer is scjkgnsgjnDVDJ

Sam has two jobs, one for the winter and one for the summer. In the winter, he works as a lift attendant at a ski resort where he earns $13 per hour. During the summer, he drives a tour bus around the ski resort, earning $11 per hour. Assume that Sam has an upward-sloping labor supply curve. If the opportunity cost of Sam's leisure time increases, he will respond by working:__________

Answers

Answer:

more hours

Explanation:

Opportunity cost of the next best option forgone when one alternative is chosen over other alternatives

time is a limited resource that has to be shared between work and leisure. If the opportunity cost of leisure increases, it means he is giving up more work to rest. As a result, he would increase his work hours

A new accountant, Costa Goodsold, put together a preliminary version of Medina Co.'s financial statements. Medina's Net Income was $500, its Depreciation Expense was $100, and its Cash Flow from Operations was $70. The CEO found an error that Costa made in computing straight-line Depreciation Expense, which should have been $50. What is Medina's Cash Flow from Operations after fixing this mistake

Answers

Answer:

the cash flow from operation after fixing the mistake is $20

Explanation:

The computation of the cash flow from operation after fixing the mistake is as follows;

Cash flow from operations $70

Less; Depreciation expense -$100

Add: Depreciation expense $50

Net Cash flow from operations $20

Hence, the cash flow from operation after fixing the mistake is $20

The same is to be considered and relevant

Consumers know that some fraction x of all new cars produced and sold in the market are defective. The defective ones cannot be identified except by those who own them. Cars do not depreciate with use. Consumers are risk-neutral and value nondefective cars at $10,000 each. New cars sell for $8,000 and used ones for $2,000. (Note that since buyers are risk-neutral, the price of a new car reflects the expected value of purchasing a car that may or may not be defective.)What is the fraction x?Instructions: Enter x as a number rounded to two decimal places. For example, if x = 1/3 enter 0.33.

Answers

Answer:

0.25

Explanation:

Given :

The [tex]$\text{consumers value}$[/tex] the non defective cars = [tex]$\$ 10,000$[/tex]

We will consider all the defective [tex]$\text{ cars are used cars}$[/tex] only. This is only because the value of the used car is $ 2000 and it is lower than the price of a good car that is $10,000. Thus only defective cars are being sold as the old cars.

For a risk neutral customer, the price that he is ready to give for the new car is the reservation price of a non defective car. It means that (the amount of $ 8000 is the value of the good car x chances of getting a good car) +( the value of the bad car x chances of getting a bad car).

Since we know that x is the fraction of all the cars sold in the market are defective, it means that the fraction of the good cars is 1 - x. Thus putting the values,

[tex]$x\times 2000+(1-x)\times 10000=8000$[/tex]

[tex]$10000-8000x=80000$[/tex]

[tex]$8000x=2000$[/tex]

[tex]$x=\frac{2}{8}$[/tex]

  = 0.25

Thus the value of :

[tex]$x=\frac{2}{8} = 0.25$[/tex]

The direct materials and direct labor budgets provide information for preparing the Group of answer choices sales budget. production budget. manufacturing overhead budget. cash budget.

Answers

Answer:

The correct answer is the last option: Cash budget.

Explanation:

To begin with, the term known as "Cash Budget" in the field of finances and business management refers to the type of budget that specifically focus on the estimation of the cash flows of the company in a particular amount of time. Therefore that this budget helps the organization to see how much of cash they are having and more importantly how it flows over a given period of time that could be either a week, a month or a year, etc. It is necessary to manage to a certain level of sales and control de expenditures in order to have a good cash flow which is monitored by the cash budget.  

When suppliers collaborate with the firm overall performance has been known to improve up to _________

Answers

Hi, you've asked an incomplete question. Answered from a general business perspective.

Explanation:

Note, a firm may measure its overall performance using some of the metrics below:

amount of sales in dollarsthe total cost of production,production capacity, etc.

Only when the firm's suppliers are reliable, affordable, and efficient, would the firm be able to meet their product demand.

When an interviewer says, “Tell me about yourself,” you should feel free to talk openly about your personal life.


False

True

Answers

Answer:

False

Explanation:

You should tell them about your personality and how others see you. Take for example your strengths and weaknesses as a person, or about your traits. If they ask you about your personal life keep it brief, they don't need too much info about that rather a small aspect of it.

Answer:

TRUE

Explanation:

Xavier Co. wants to purchase a machine for $36,600 with a four year life and a $1,200 salvage value. Xavier requires an 8% return on investment. The expected year-end net cash flows are $11,600 in each of the four years. What is the machine's net present value

Answers

Answer:

$2702.71

Explanation:

Net present value is the present value of after-tax cash flows from an investment less the amount invested.  

NPV can be calculated using a financial calculator  

Cash flow in year 0 = $-36,600

Cash flow in year 1 - 3 = $11,600

Cash flow in year 4 = $11,600 + $1,200

I = 8%

NPV = 2702.71

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.  

3. Press compute  

It is important when regulating a market with a natural monopoly to maintain on going business incentives for the firm involved. A cost-plus approach to regulating a market does not provide this. What would a benefit to not utilizing a cost plus approach to regulation be

Answers

Answer:

The natural monopoly will have incentives for efficiency and innovation

Explanation:

Monopoly my be defined as taking or having an excessive control or charge over the trade of a particular commodity or product or the control over the supply of a particular product on the market by one particular group or person.

In the context, the cost-plus approach requires the monopoly in order to change the price which includes normal return to the average cost. So the monopolist does not have any incentive for innovating efficient technology so as to reduce its cost. Thus we can promote innovation and efficiency by not using the cost plus policy.

Roberto Corporation was organized on January 1, 2021. The firm was authorized to issue 84,000 shares of $5 par common stock. During 2021, Roberto had the following transactions relating to shareholders' equity: Issued 10,800 shares of common stock at $6.00 per share. Issued 20,400 shares of common stock at $8.20 per share. Reported a net income of $108,000. Paid dividends of $59,000. Purchased 3,100 shares of treasury stock at $10.20 (part of the 20,400 shares issued at $8.20). What is total shareholders' equity at the end of 2021

Answers

Answer:

$249,460

Explanation:

Calculation to determine the total shareholders' equity at the end of 2021

Issued of stock $64,800

(10,800 shares * $6.00 per share)

Issued of stock $167,280

(20,400 shares * $8.20 per share)

Net income $108,000

Less dividends ($59,000)

Less Treasury stock $31,620

( 3,100 shares* $10.20)

Total shareholders' equity $249,460

Therefore total shareholders' equity at the end of 2021 is $249,460

A similarity between monopoly and monopolistic competition is that in both market structures a. there are only a few buyers but many sellers. b. there are a small number of sellers. c. sellers are price makers rather than price takers. d. strategic interactions among sellers are important.

Answers

Answer:

c

Explanation:

A monopolistic competition is when there are many firms selling differentiated products in an industry. A monopolistic competition has characteristics of both a monopoly and a perfect competition. the demand curve is downward sloping. it sets the price for its goods and services.

An example of monopolistic competition are restaurants  

When firms are earning positive economic profit, in the long run, firms enter into the industry. This drives economic profit to zero

If firms are earning negative economic profit, in the long run, firms leave the industry.  This drives economic profit to zero

in the long run, only normal profit is earned

A monopoly is when there is only one firm operating in an industry. there are usually high barriers to entry of firms. the demand curve is downward sloping. it sets the price for its goods and services.

An example of a monopoly is a utility company

A price maker is a seller that sets the price for its goods and services. A monopoly and a monopolistic competition are price makers

Geraldine, an attorney, rendered legal services in organizing an oil and gas partnership in the current year. Instead of submitting a bill for her services. Geraldine accepted a 10% capital interest in the partnership. Geraldine's normal charge for the services performed would have been $10,000. The fair market value of the 10% interest received by Geraldine was $12,000. How much should Geraldine report on her current year's income tax return

Answers

Answer:

Geraldine

The amount that Geraldine should report on her current year's income tax return as income from the above exchange is:

= $10,000.

Explanation:

a) Data and Calculations:

Geraldine's normal charge for the services performed = $10,000

The fair market value of the 10% interest received by Geraldine = $12,000

Geraldine's partnership interest = 10%

This is because $10,000 is also her basis in the partnership interest and not $12,000 the fair market value of the 10% interest.

Palmer Corp. is considering the purchase of a new piece of equipment. The cost savings from the equipment would result in an annual increase in net income after tax of $179,850. The equipment will have an initial cost of $545,000 and have a 7 year life. If the salvage value of the equipment is estimated to be $34,000, what is the accounting rate of return

Answers

Answer:

So, accounting rate of return = 33 %

Explanation:

given data

net income after tax = $179,850

initial cost = $545,000

time = 7 year

salvage value = $34,000

we will get here  the accounting rate of return

solution

as we know that accounting rate of return is express as

accounting rate of return = Net income ÷ initial investment    .................1

put here value and we get

accounting rate of return = [tex]\frac{179850}{545000}[/tex]  

So, accounting rate of return = 33 %

Indicate the effect each separate transaction has on investing cash flows. (Amounts to be deducted should be indicated with a minus sign.)

a. Sold a truck costing $40,000, with $22,000 of accumulated depreciation, for $8,000 cash. The sale results in a $10,000 loss.
b. Sold a machine costing $10,000, with $8,000 of accumulated depreciation, for $5,000 cash. The sale results in a $3,000 gain.
c. Purchased stock investments for $16,000 cash. The purchaser believes the stock is worth at least $30,000.

Answers

Answer:

a. Increase $8,000

b. Increase $5,000

c. Decrease $16,000

Explanation:

We focus on Investment Activities only

Sale of a Truck

Sale of a Machine

Purchase of Stock Investment

A city government adds streetlights within its boundaries at a total cost of $300,000. These lights should burn for at least 10 years but can last significantly longer if maintained properly. The city develops a system to monitor these lights with the goal that 97 percent will be working at any one time. During the year, the city spends $48,000 to clean and repair the lights so that they are working according to the specified conditions. The city also spends another $78,000 to construct lights for several new streets. Prepare the entries assuming infrastructure assets are capitalized with depreciation recorded on government-wide financial statements. Prepare the entries assuming infrastructure assets are capitalized with government using the modified approach on government-wide financial statements.

Answers

Answer: See explanation

Explanation:

a. Prepare the entries assuming infrastructure assets are capitalized with depreciation recorded on government-wide financial statements.

1. Debit: Infrastructure assets—street lights $300,000

Credit: Cash $300,000

(To record cash purchase of street light

2. Debit: Depreciation expense $300,000/10 = $30,000

Credit: Accumulated depreciation—infrastructure assets $30,000

(To record depreciation expense)

3. Debit: Maintenance expense—infrastructure assets $48000

Credit: Cash $48000

(To record maintenance expense)

4. Debit: Infrastructure assets—street lights $78000

Credit: Cash $78000

(To record cash expense for new light)

b. Prepare the entries assuming infrastructure assets are capitalized with government using the modified approach on government-wide financial statements.

1. Debit: Infrastructure assets—street lights $300,000

Credit: Cash $300,000

(To record purchase of street light)

2. Debit: Maintenance expense—infrastructure assets $48000

Credit: Cash $48000

(To record maintenance expense)

3. Debit: Infrastructure assets—street lights $78000

Credit: Cash $78000

(To record cash expense for new light)

SegR-7268 Corporation has two divisions, East and West. The following information was taken from last year's income statement segmented by division: East Division West Division Sales $3,700,000 $2,300,000 Contribution margin $1,650,000 $1,000,000 Divisional segment margin $1,100,000 $350,000 Net operating income last year for SegR-7268 Corporation was $600,000. In last year's income statement segmented by division, what were SegR-7268's total common fixed expenses?

a. $2,050,000
b. $850,000
c. $2,300,000
d. $1,200,000

Answers

Answer:

b. $850,000

Explanation:

Divisional Segment Margin = $1,100,000 + $350,000

Divisional Segment Margin = $1,450,000

Net Operating Income = $600,000

Common fixed expenses = Divisional Segment Margin - Net Operating Income

Common fixed expenses = $1,450,000 - $600,000

Common fixed expenses = $850,000

So, SegR-7268's total common fixed expenses will be $850,000.

Daniel was surprised his store ran out of marshmallows so quickly. This typically does not happen during the spring, so he runs a(n) ________ to gather unplanned information to support if he should stock up on marshmallows.

Answers

Answer:

Ad-hoc report

Explanation:

From the question we are informed about how Daniel was surprised his store ran out of marshmallows so quickly. This typically does not happen during the spring, so in this case, he runs an Ad-hoc report to gather unplanned information to support if he should stock up on marshmallows.

Ad hoc report can be regarded as

a report that is created just for a one-time-use I e for a specific purpose.

With the use of BI tool there is possibility of anyone in an organization answering a specific business question and give presentation of that data in a visual format, even without given IT staff problems, Ad hoc report is different from structured report.

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