The marketing plan should be available to the organization's marketing departments.
What are the primary duties of such a marketing professional?A marketing manager would conduct market research, comprehend consumer trends and preferences, develop marketing strategies and budgets, supervise the production of marketing materials or content, and carry out all other pertinent duties necessary to boost the company's sales.
What is included in a job description for marketing?The Bureau of Labor Statistics (BLS) reports that they keep an eye on market trends, plan marketing campaigns, create pricing and target marketing based on demographic data, and work with the company to promote what they have to offer.
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attorneys, business representatives, technical representatives and management are commonly called in to work with engineers in which step of project?
Attorneys, business representatives, technical representatives, and management are commonly called in to work with engineers in specific design steps of the project.
Who is an Attorney?An attorney is a shortened version of the official title "attorney at law." A lawyer is a person with legal training and education as well as courtroom experience. An attorney is, in essence, a person who represents a client in some kind of court of law.
An advocate is a professional with the ability to practice law, which is how they differ from lawyers. Attorneys can defend clients in court, whereas lawyers can only offer legal advice to clients. In general, anyone with formal training is regarded as a lawyer.
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which of the following current assets will not generate cash in the future? a. prepayments b. accounts receivable c. inventory d. marketable securities e. notes receivable
notes receivable will not generate cash in the future
Current assets is a balance sheet account that represents the value of all assets that can reasonably expected to be converted into cash within one year. Current assets include cash and cash equivalents, accounts receivable, marketable securities, prepaid expenses, debtors etc.
Current assets are balance sheet items listed in the assets section and include all company-owned assets that can be converted into cash within one year. Assets whose value is recorded in the current assets account are considered current assets.
Current assets include cash, cash equivalents, accounts receivable, inventories, marketable securities, prepaid liabilities and other current assets. A current account is also known as a checking account.
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Money represents anything that can be exchanged for goods and services or for the: a. return of defective goods. b. payment of debt. c. benefits of ownership. d. personal well-being of holders.
Anything that may be exchanged for products and services or used to settle debts is referred to be money. Here option B is the correct answer.
Any verifiable document that is recognized as a form of payment for goods and services as well as the repayment of debts in a certain nation is referred to as money. Governments have used a variety of currencies throughout history, including gold, silver, coins, and banknotes.
Money is any physical thing or unquestionable record that is accepted as payment for goods and services as well as the fulfillment of legal responsibilities, such as levies, in a particular country or sociopolitical context.
Coins made of gold and silver are examples of commodity money. In addition to the fact that gold itself was precious and had additional uses, gold coins were valuable because they could be used as a medium of trade for other products or services. The transition from commodity money to representational money took place.
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can you provide your own example from the business world of an organization that is enabling with respect to employee drug use?
Yes ,we can provide your own example from the business world of an organization that is enabling with respect to employee drug use.
Most debates about drugs at work revolve on the clash between organizations calling for drug-free workplaces and individual rights to privacy and independence. But there's still another point of contention. Think about Amy Winehouse's situation. Everyone who enjoys music, as well as many others, are familiar with her. The images, the sound, and the story spread across TV channels and the social web every time she is caught on camera inhaling something that appears to be illegal or being caught on camera staggering out of a party with her dress slipping down her chest. As a result, she is once again in the public eye.
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your manager has left, and their successor is not as skilled a leader. which characteristics of tasks at your organization would substitute for the missing leadership? check all that apply.
The characteristics and the tasks that would have to substitute for the missing leadership would be: Option B and D
Informal lines of authorityClear, inflexible rulesWhat is meant by leadership?The capacity to get your followers or other members of an organization to act or influence them to do what you want is referred to as leadership.
The human ability of inspiring a group of individuals to make them take certain actions as they go after a common objective is known as leadership. In a professional environment, this can mean managing coworkers and staff in accordance with a strategy that meets the demands of the business.
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Your manager has left, and their successor is not as skilled a leader. Which characteristics of your organization would substitute for the missing leadership? Check all that apply.
Predictable rewards
Informal lines of authority
Strong group cohesion
Clear, inflexible rules
1. determine and compare the total heat transfer rates in the case of natural and forced convections over a heated vertical flat plate.
The totals heat transfer rates in the case of natural and forced convection over a heated vertical flat plate: In natural convection, any fluid motion is caused by natural means such as the buoyancy effect, i.e. the rise of warmer fluid and fall of the cooler fluid.
Whereas in forced convection, the fluid is forced to flow over a surface or in a tube by external means such as a pump or fan.
Forced convection increases the fee of warmth transfer in comparison to natural convection. The charge of the heat switch in compelled convection relies upon the rate of air. The better the airspeed, the higher might be the rate of warmth switch. pressured convection involves fluid movement in addition to conductive warmth transfer.
The overall equation for the case of pressured convection is Nu = f(Re, Pr). within the case of loose convection, it's miles Nu = f(Gr, Pr). in which Tp is the surface temperature.
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What are the factors of stability that make up political risk unit of measure? strengths against shocks shock absorbers shocks themselves.
The factors of stability that make up political risk unit of measure are strengths against shocks and shocks themselves.
What is political risk?Political risk is the risk that investment returns may suffer as a result of political change or instability in a country. Instability affecting investment returns can result from changes in governments, legislatures, other foreign policymakers, or military rule.
Political risks can also arise from events beyond the control of governments, such as wars, revolutions, terrorism, workers' strikes and extortion. Political risks can adversely affect all aspects of international business, from the right to import and export goods to the right to own or operate a business.
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schopenhauer believed that he corrected and completed the work of kant and thus created a kantian-schopenhauer philosophy. t/f
True, Schopenhauer believed that he corrected and completed the work of Kant and thus created a Kantian-Schopenhauer philosophy.
Philosophy teaches critical thinking, close reading, clear writing, and logical analysis; it employs these skills to help students understand the language we use to describe the world and our place in it. The questions they ask distinguish different branches of philosophy.
It is a systematic search for fundamental truths, an effort to understand, and an investigation of moral standards. It seeks to establish criteria for acceptable evidence, offer logical means of resolving disputes, and create methods for assessing claims and counterclaims.
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which of the following is a possible strategy for reducing economic exposure? a. hedging with forward contracts b. purchasing foreign supplies c. financing with foreign funds d. all of these are correct.
All of those alternatives are correct covered in possible approach for lowering economic exposure.
What do you imply through economic exposure?Economic exposure (publicity) to foreign exchange threat is the quantity to which the existing cost of a firm's predicted destiny coins flows is suffering from exchange fee changes. Economic publicity contains two coins float exposures: transaction publicity and running publicity.There are important troubles in economic publicity control. First, monetary publicity control need to cover the complete existence of a overseas funding project. Second, monetary publicity control need to cover all elements of commercial enterprise operations, along with the elements market, the product market, and the finance market.What is the distinction among accounting publicity and economic publicity?Translation or Accounting Exposure: equals the distinction among uncovered property and liabilities. The trick is to determine what's uncovered and what's not. Sometimes referred to as stability sheet threat. Operating or Economic Exposure: Changes within side the monetary cost of an corporation because of an exchange fee change.To learn more about economic exposure visit:
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an experience that is so engaging that it is worth doing just for the sake of doing it is referred as
Flow is an experience that is so engaging that it is worth doing just for the sake of doing it.
Flow, in the context of psychology, is a state of severe engagement, awareness and contentment within the present moment and present day interest.
On occasion referred to as being “inside the region,” go with the flow states are acknowledged to beautify creativity and overall performance and spark innovation.
Coping refers to intellectual and behavioral efforts that we use to address problems regarding stress, including its presumed cause and the ugly emotions and emotions it produces. Those situations are often seen as disturbing, threatening or challenging and are referred to as stressors.
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CONCEPT REVIEW:
Corporate advertising was described as controversial, largely because the source of the message is top management, so the rules for other advertising and promoting forms are often not applied. This element of communication definitely has its place in the promotional mix. But to be effective, it must be used with each of the other elements, with specific communications objectives in mind.
Match the corporate advertising characteristics with the type of advertising.
Choices:: A Advocacy Advertising Image Advertising An example of this would be the American Heart Association and the American Stroke Association's R support for President Obama's health care program Company benefits from favorable publicity, while the nt Sponsorship charity receives much-needed funds. Cause-Related Advertising YThis may accomplish a number of objectives, including creating goodwill both internally and externally, creating a position for the company, and generating resources, both human and financial. Y Many companies are attracted to this because effective IMC programs can be built around them, and promotional tie-ins can be made to local, regional, national, and even international markets.
Company advertising. noun [ U ] advertising. marketing that describes a company, instead of its products, and this is meant to show the employer in a fantastic manner to the general public: The agency rolled out a company advertising and marketing marketing campaign, highlighting its commitment to energy-saving techniques of production.
The specific styles of corporate advertising encompass image advertising, opinion advertising and investment advertising and marketing. figuring out the motive of an marketing campaign is often the very best manner to differentiate between the different sorts due to the fact the labels applied can often be inconsistent.
Company advertising is generally used for 4 separate scenarios – public family members, company identity, institutional and recruitment. PR is the maximum commonplace cause for corporate marketing. Showcasing the values and intents of the company in an awesome mild may want to sell more hobby and consequently, income.
Company advertising, also known as institutional advertising, is advertising by means of a organization or corporation that tries to create an picture, address an difficulty or talk with precise audiences, which include a employer's personal personnel, approximately topics crucial to the company. unlike customer advertising.
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in which phase does the organization place the system into production so users can begin to perform actual business operations with it? multiple choice question.
Maintenance Phase does the organization place the system into production so users can begin to perform actual business operations involves putting the system into production so users can start using it for real-world business processes.The correct answer is Maintenance phase.
To convert the requirements into comprehensive and precise system design and specifications is the goal of the design phase. The Development Team starts the D, or development Phase, when the design has been accepted.Creating Systems.A new system needs to be designed based on user requirements and a thorough investigation. The system design phase is currently underway. The SDLC method keeps shifting from the questions of the analysis phase to the how throughout the design phase.The systems development life cycle (SDLC) contains six phases.System design, analysis, and planning are the first three steps, followed by implementation and deployment.System integration and testing Upkeep of the system.The third phase, system design, focuses on the needs of the customer and essentially ensures that the system will satisfy all technical and functional criteria.
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health insurance plans which typically reimburse doctors mainly by paying a flat fee per patient are known as part 2 a. fee-for-service plans. b. preferred provider organizations. c. health maintenance organizations. d. single-payer health care systems.
Health maintenance organizations, a type of health insurance plan that typically restricts coverage to medical care from providers under contract or employed by the HMO.
A Health Maintenance Organization group is what exactly?Health maintenance organization (HMO) is a type of health care system that, in exchange for a set, upfront cost, typically undertakes or shares both the financial and delivery risks involved with delivering complete medical services to a freely enrolled population in a certain geographic area.
Why do physicians dislike HMOs?The issue with HMOs is this. To paraphrase a woman who survived two primary breast cancers: The drawback of an HMO is that patients hand over management of their own medical treatment to medical organizations with varying levels of skill and competence who prioritize their own financial interests above the wellbeing of their patients.
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why would it be important for an organization to have a standard way of looking at (and evaluating) supplier quality relative to process management?
The important for an organization to have a standard way of looking Leveraged supply base:
Evaluating supplier performance helps organizations set a standard, and this, in turn, leads to superior results.
Additionally, it lets companies plan their goals and actions as per their suppliers' capabilities and performance levels
Having an powerful supplier best management technique allows corporations to correctly audit the supply chain and perceive every precise chance. This allows groups to reduce risks and avoid ability high-priced fallout.
dealer evaluations are crucial due to the fact they help you to make sure that your suppliers are meeting your requirements and necessities. in addition they can help you become aware of any capability problems that might effect your enterprise.
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a characteristic of the long-run is a. there are fixed inputs. b. all inputs can be varied. c. plant capacity cannot be increased or decreased. d. there are both fixed and variable inputs.
a characteristic of the long run is plant capacity cannot be increased or decreased.
Plant capacityThe plant capacity factor represents the power station's reserve capacity. An electric power station is constructed with some reserve capacity in order to satisfy future load demand. As a result, a power station's installed capacity is always slightly more than its maximum demand.
A power station's plant capacity factor is defined as the ratio of actual energy generated to maximum feasible energy that might have been produced during a particular period. The Oprah Winfrey Show What is the normal costing capacity of your plant? Capacity may be described as an internal standard for the greatest amount of product that can be produced in a factory.
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a corporate bond that you own at the beginning of the year is worth $975. during the year, it pays $35 in interest payments and ends the year valued at $965. what was your dollar return and percent return? $ (whole number) and % (calculate to 2 decimal places)
Dollar Return = $25
Percent return = 2.56%
Dollar Return = Capital gain + Income = $965 − $975 + $35 = $25
Percent return = $25 / $975 = 2.56%
The amount that is actually gained or lost as a result of an investment is known as the dollar return. The percentage return, on the other hand, calculates a gain or reduction in relation to the initial investment amount.
In its most basic form, a return—also referred to as a financial return—is the amount of money gained or lost on an investment over time.
The change in an investment's dollar value over time can be used to describe a return nominally.
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you are a city planner in chicago, interested in pursuing hydrothermal liquefaction. if all goes as planned, where would be the best place for you to visit to learn more?
The macromolecules that make up the biomass are hydrolyzed or destroyed by water at average temperatures and high pressures during the hydrothermal liquefaction process.
Hydrothermal liquefaction lasts how long?Rapid hydrothermal liquefaction leads to short residence times for depolymerization to take place. However, the residence time is largely dependent on the reaction circumstances, including feedstock, solvent ratio, and temperature. Typical residence times are reported in minutes (15 to 60 minutes).
What is a response of liquefaction?When there is violent ground shaking, wet, loosely packed sediments at or near the surface of the ground start to lose strength and liquefy. Liquefaction beneath houses and other structures during earthquakes can cause substantial harm.
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when the aggregate demand curve and the short run aggregate supply curve are in equilibrium, gdp will be
when the aggregate demand curve and the short run aggregate supply curve are in equilibrium, gdp Could be: less than potential GDP, be at potential GDP, be greater than potential GDP
The level of output that a country's economy is capable of producing at a constant rate of inflation is referred to as potential gross domestic product (GDP) in the OECD's Economic Outlook publication. Even while an economy can occasionally create more than its maximum amount of output, doing so results in higher inflation. Basic Details. US Real Potential GDP currently stands at 24.29T, up from 24.18T in the previous quarter and 23.88T a year ago. One of the theoretical components of national income accounting, known as potential GDP, makes the assumption that full employment has been reached in an economy and that aggregate demand does not exceed aggregate supply. Output Gap: Like the rise and fall of GDP, the output gap can move in both positive and negative directions.
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The Magnanimous Company uses a predetermined overhead rate of $12 per direct labor hour to apply overhead. During the year, 30,000 direct labor hours were worked. Actual overhead costs for the year were $320,000. The overhead variance is:
$36,000 overapplied
$40,000 overapplied
$35,560 underapplied
$40,000 underapplied
none of the above
The Magnanimous Company uses a predetermined overhead rate of $12 per direct labor hour to apply overhead. During the year, 30,000 direct labor hours were worked. Actual overhead fees for the yr were $320,000. The overhead variance is:$36,000 overapplied.
How do you find the predetermined overhead rate?You can calculate predetermined overhead price through dividing the manufacturing overhead price by the undertaking driver. For example, if the pastime driver used to be machine-hours, then you would divide overhead charges by using the estimated range of computing device hours.
Predetermined overhead charge = Actual complete manufacturing overhead costs ÷ Estimated total devices in the allocation basePredetermined overhead rate = Estimated whole manufacturing overhead expenses ÷ Actual complete gadgets in the allocation base.
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https://brainly.com/question/16780674#SPJ4messages flowing downward such as information about procedures, equipment, or customer service generally use . a. monetary bribes b. the direct strategy c. the indirect strategy d. skillful appeals to indirect benefits
Messages flowing downward such as information about procedures, equipment, or customer service generally use the direct strategy.
What is Direct strategy?
The main idea and supporting evidence are placed at the "head" of the paper when using the direct approach. This is a deductive justification. When your audience will be accepting of or receptive to your message, this strategy is used. The direct approach typically requires you to begin the official report with a summary of your primary findings, conclusions, and recommendations. For business reporting, this "up-front" arrangement is by far the most well-liked and practical. It saves time and makes it simpler to understand the remainder of the report. The direct strategy also results in a stronger report. When you confidently state your conclusions at the beginning, you come across as self-assured.
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Which statement is true about principal? (1 point)
It is everything you pay in addition to repaying the
amount you borrow.
O It is the amount you borrow.
It is a percentage of the amount you borrow overtime.
It is a simple way to compare all the various
elements of different loans.
Answer:
It is the amount you borrow
Explanation:
It is the amount you borrow.
The statement that is true about the principal is "It is the amount you borrow." The correct option is B.
What is the principal amount?The principal amount is the total sum that you owe at all times. When you simply took out the loan, it is exactly the amount you borrowed. As you make EMI payments, the principal amount drops until it hits zero, at which point your loan is closed.
Principal refers to the original amount of money that is borrowed from a lender, such as a bank or financial institution. It is the starting point of a loan and does not include any additional fees or interest that may be charged by the lender. The principal amount is the portion of the loan that must be repaid over time, along with any interest charges or fees that are associated with the loan.
Thus, the ideal selection is option B.
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a pharmaceutical company produces a drug to control blood pressure, but it's taken off the market after a number of consumers suffer strokes that some believe are linked to the medication. is the pharmaceutical company liable for negligence in the case of a lawsuit?
The pharmaceutical company is liable for negligence in the case of a lawsuit but only if causation can be established.
Give a brief account on lawsuit.A lawsuit is a legal action brought by one or more parties in a civil court of law. There are very few laws that are still in force today that use the antiquated phrase "suit in law." The term "lawsuit" refers to a civil action brought by a plaintiff (a party who alleges to have suffered loss as a result of a defendant's activities) and wants a court-ordered legal remedy or equitable remedy. The plaintiff's complaint is subject to the defendant's response. If the plaintiff is successful, the court will grant the plaintiff judgment, and a number of orders may be made to enforce the plaintiff's rights, give damages, or impose a temporary or permanent injunction to stop or force an act. To avoid further legal problems, a declaratory decision may be given.
A lawsuit may be used to resolve private law disputes involving people, companies, or nonprofit organizations. A lawsuit may also give the state the opportunity to be treated as a private party in a civil case, either as the plaintiff or defendant in relation to an injury, or it may give the state a civil cause of action to enact particular laws.
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Assume that one year ago, you bought 380 shares of a mutual fund for $36 a share, you received a capital gain distribution of $0.60 per share during the past 12 months, and the market value of the fund is now $40 a share. o. Calculate the total return for your $13,680 investment Total return b. Calculate the percentage of total return for your $13,680 investment. (Enter your answer as a percent rounded to 2 decimal places.) Percent of total return
To calculate the total return for an investment, we need to find the change in the value of the investment over a given period of time.
In this case, the investment is $13,680, which is the cost of 380 shares at $36 per share. The market value of the fund is now $40 per share, so the value of the investment has increased to 380 * $40 = $15,200. Additionally, the investor received a capital gain distribution of $0.60 per share, so the total capital gain distribution was $0.60 * 380 = $228.
The total return on the investment is the sum of the increase in the value of the investment and the capital gain distribution, or ($15,200 + $228) - $13,680 = $1,848.
To calculate the percentage of total return for the investment, we need to divide the total return by the initial investment and multiply by 100%:
($1,848 / $13,680) * 100% = 13.51%
Therefore, the total return on the investment is $1,848, and the percentage of total return is 13.51%.
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why can firms afford to drop prices below costs to meet competition in the short run but not for the long run?
At the profit-maximizing output level, a shutdown occurs when price or average revenue (AR) falls below average variable cost (AVC). Production will continue, but there won't be enough revenue to cover the additional variable costs.
Why are businesses willing to accept short-term losses but not long-term ones?
average total cost curve, whereas a company's exit point is the minimum point on the average variable cost curve over the long term.In the short run, there are fixed costs, but not in the long run.
Can a company lose money quickly?
Maximizing profits in the short term.The company can make more money by producing more goods when its marginal revenue is higher than its marginal cost.When the company's marginal revenue is lower than its marginal cost, it is losing money and must reduce its output.
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striker company estimates its expected cash receipts for the period to be $80,000 and its expected cash disbursements to be $70,000. the beginning cash balance for the period was $5,000. the management wants to maintain a minimum cash balance of $40,000.
The management wants to maintain a minimum cash balance of $40,000. The answer is, $25000.
The amount that needs to be borrowed is the cash shortfall which is the difference between cash balance calculated considering the present opening cash balance, the cash receipt and disbursement and the budgeted cash balance of $40000
The cash balance now is opening cash balance plus expected cash receipt less expected cash disbursement
Opening cash balance $5000
Cash receipt $80000
cash disbursement ($70,000)
Cash balance $15,000
Budgeted cash balance $40,000
actual cash balance ($15,000)
borrowing $25,000
Management of the activities of setting the strategy of an business enterprise and coordinating the efforts of its personnel (or of volunteers) to perform its objectives thru the software of to be had assets, such as monetary, herbal, technological, and human assets.
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The process of​ monitoring, comparing, and correcting work performance is the management function known as​ ________.
The process of monitoring, comparing, and correcting work performance is the management function known as controlling.
Controlling is a management function that assists in obtaining desired results from employees at all organisational levels, including managers and subordinates. The managing function assists in tracking advancement toward corporate objectives, identifies deviations, and suggests necessary remedial action.
A technique for ensuring that standards are being met within an organisation is the "Controlling Process." In order to make the appropriate decisions regarding each, it entails the careful gathering of information about a system, process, individual, or group of people. Control is strongly associated to power and the ability to influence opinions, judgments, or actions.
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On May 1, Carter, Inc. factored $800,000 of accounts receivable with Rapid Finance on a without recourse basis. Under the arrangement, Carter was to handle disputes concerning service, and Rapid Finance was to make the collections, handle the sales discounts, and absorb the credit losses. Rapid Finance assessed a finance charge of 6% of the total accounts receivable factored and retained an amount equal to 2% of the total receivables to cover sales discounts.Instructions(a) Prepare the journal entry required on Carter 's books on May 1.(b) Prepare the journal entry required on Rapid Finance’s books on May 1.(c) Assume Carter factors the $800,000 of accounts receivable with Rapid Finance on a with recourse basis instead. The recourse provision has a fair value of $14,000. Prepare the journal entry required on Carter’s books on May 1.
(a). Journal entry required on Carter 's books on May 1:
Accounts receivable = $800,000 given
Finance charge = 6%
Retained amount = 2% of total receivables
Now the journal entry to record on the books of Carter is as follows;
Dr. Cr.
1 May Cash 736000
Due from factor (2% x800,000) 16000
Loss on receivables(6%x 800,000) 48000
Account receivables 800,000
(b). Journal entry required on Rapid Finance’s books on May 1:
Dr. Cr.
1 May Account receivables 800,000
Due to dexter 16000
Financing Revenue 48000
Cash 736000
(c). Journal entry required on Carter’s books on May 1:
Dr. Cr.
1 May CASH 736000
Due from factor (2% x800,000) 16000
Loss on receivables(48000+14000) 32000
Account receivables 800000
Resources liablity 14000
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the time it takes the fed or congress to change economic policy is part 2 a. a recognition lag. b. an implementation lag. c. a response lag. d. none of the above
The time it takes the fed or congress to change economic policy is part 2 Implementation lags are the type of lag that policy makers need to take into careful consideration because they have the potential to restrict.The Correct answer is A response lag.
Stabilisation policy efficacy and complicate matters. The length of time it takes to implement a specific policy is referred to as an implementation lag. This entails completing responsibilities including organising the money's management, distributing it to the appropriate individuals, and creating spending strategies.The outer lag is the amount of time it takes for monetary or fiscal policies to have effect. The first option, or option "A," is the answer among the possibilities listed in the question. A policy needs a certain amount of time to work its magic. It is impossible to avoid the external lag at this moment in time.Inside lag is the amount of time needed to create a policy, while outside lag is the amount of time needed for the policy to take effect. Implementing policy is delayed by inside lag. It may require more time to implement monetary policy than other types of policy.The duration it takes for monetary policy to take effect is known as the "outside lag."
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in the single-period model, cost is the unrealized profit per unit, while cost is the difference between the purchase price and salvage value of an item.
In the single-period model, shortage cost is the unrealized profit per unit, while excess cost is the difference between the purchase price and salvage value of an item.
What is a single-period model?A circumstance when only one request for goods is issued is referred to as a single-period inventory management system. Any commodity that remains beyond the sales event has minimal to no significance.
Magazines, publications, bakery items, decorations, and holiday goods all frequently experience this issue.
In a single product, the excessive cost seems to be the disparity between an item's sales price as well as accumulated depreciation, whereas insufficiency cost is the actual income per unit.
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The question is incomplete, the complete question is:
In the single-period model, ______ cost is the unrealized profit per unit, while _____ cost is the difference between the purchase price and salvage value of an item.
since maytag’s appliances have earned a reputation as being reliable and durable, john decided to buy a new maytag washing machine despite the fact that it was more expensive than other brands. which dimension of brand equity does this example illustrate?
When a company uses one of its well-known brand names for a new product or new product category, this is called a brand extension.Sometimes it's called "brand stretching."Using the company's already established brand equity to support the launch of its newest product is the strategy behind a brand extension.
Is a brand associated with a number of emotional, psychological, and performance associations?
Customers associate a brand with a variety of emotional, psychological, and performance factors.When it comes to brand-loyal uses, these associations frequently become the primary driver of purchase.Brands have other assets that give them a big advantage over competitors, like patents and trademarks.
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