when the author of Freakonomics promoted his book by blogging, it was an example of ___ marketing.

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Answer 1

When the author of Freakonomics promoted his book by blogging, it was an example of word-of-mouth marketing.

What is a Word-of-Mouth Marketing?

A word-of-mouth marketing refers to when a consumer's interest in a company's product or service is reflected in their daily dialogues. This type of marketing is free advertising triggered by customer experiences and something that goes beyond what they expected.

It can be encouraged through different publicity activities set up by companies or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications.

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Related Questions

mortgage loans that meet all general underwriting standards established by government sponsored enterprises except for the dollar size limit are more commonly referred to as:

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Mortgage loans that meet all general underwriting standards established by government-sponsored enterprises except for the dollar size limit are more commonly referred to as subprime loans.

In the field of business, a subprime loan can be described as a loan that has a higher value than the normal prime value due to the dollar size limit.

A subprime loan is a kind of mortgage loan that has all the other standards set for government-sponsored enterprise except that higher value that occurs due to the dollar size.

People who are defaulters of a loan come under the category of a subprime loan and have difficulties in repayment due to the dollar size limit.

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When the allowance method is used to account for uncollectible accounts, Bad Debt Expense is debited when
a. an account becomes bad and is written off
b. a customer's account becomes past due
c. management estimates the amount of uncollectibles
d. a sale is made
An account receivable shows the total amount that is not yet collected from regular sales. Bad debt is recognized depending on the type of method used. The two methods are the allowance method and the direct write-off method.

Answers

c). management estimates the amount of uncollectible.

What is accounts uncollectible ?

The vendor records the money as accounts receivable when a customer makes a credit purchase from them. Payment terms vary, but for the majority of businesses, 30 days to 90 days is the norm.

The amount may be classified as "aged" receivables if a customer hasn't paid after three months, and if more time has passed, the vendor may label the account as "doubtful." The company will debit the bad debt amount and credit allowance for doubtful accounts because it currently believes it is unlikely to receive all or part of the outstanding amount.

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Huprey Co. is the defendant in the following legal claims. For each of the following separate claims, indicate whether Huprey should (a) record a liability, (b) disclose in notes, or (C) have no disclosure. 1. There is a remote (unlikely) chance Huprey will lose a pending lawsuit. The plaintiff is suing Huprey for $5,000,000. 2. Huprey can resonably estimate that a pending lawsuit will result in damages of $1,250,000. It is probable that Huprey will lose the case. 3. It is reasonably possible that Huprey will lose a pending lawsuit. Huprey and its lawyers cannot estimate what the damages will be if it loses.

Answers

1. (a) Record a liability

2. (a) Record a liability

3. (b) Disclose in notes

What happens if you fail to record a liability?

Frequently, failing to register a responsibility entails also neglecting to record an expense. Income is decreased by expenses; but, in this case, this wasn't documented so that net income wouldn't be impacted when it should have been. The net income will be overstated as a result.

On a balance sheet, how do you record liabilities?

Unearned income or a "payables" account is normally where liabilities are recorded. In most cases, unless they are regarded as contra liabilities, they have a credit balance. As a result of discounting or lowering the amount owed, this kind of liability has a negative balance.

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Federally insured mortgages guarantee:
A) loan repayment to the lending financial institution.
B) that the interest rate will not increase during the life of the mortgage.
C) the lending financial institution a selling price for the mortgage in the secondary market.
D) all of these.

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A) Govern mentally protected contracts ensure advance reimbursement to the loaning monetary foundation.

What happens when a country defaults on an IMF loan?

The government's borrowing costs will rise in both the domestic and international bond markets as a result of a sovereign default.The country's entire economy, including the value of the currency, banking system, stock market, corporate borrowing, etc., will be impacted by the higher interest rate.

Which organization assists a nation in achieving currency stability?

The 190 nations that make up the International Monetary Fund (IMF) strive for long-term prosperity and growth.

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you're working with a car manufacturer that is looking to set up a campaign within campaign manager 360. they've just had their campaign manager 360 network created. what steps, in order, should you take to set up their campaign?

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They've just had their campaign manager 360 network created. These steps should you take to set up their campaign:

1. Create an advertiser. 2. Create a campaign. 3. Create a site 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate the ads. 8. Placements and creatives. 9. Download and send placement tags.

A campaign manager is a paid or volunteer worker whose job it is to oversee the operations of a political campaign, such as fundraising, advertising, polling, getting out the vote (by direct contact with the public), and other activities that directly assist the endeavor.

Modern campaign managers, especially those running for president, are more focused on carrying out plan than on developing it. Usually, pollsters and media consultants that specialize in politics work as outside political consultants with the senior strategists. Campaign managers frequently supervise a sizable staff and volunteer base across several departments, working closely with the candidate and outside advisors, especially for major, well-funded campaigns.

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true or false: a company holding the major brand in the supply chain does not have to be concerned about negative media perceptions of unethical supplier practices because these suppliers are independently-owned businesses.

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Because these suppliers are independently-owned companies, a company holding the major brand in the supply chain need not worry about negative media perceptions of unethical supplier practices. So answer is true.

What concerns supply chain management are the most crucial ones?

Fuel costs are rising for shipping commodities by land, sea, or air. Raw materials become more expensive as commodity prices rise. suppliers' and manufacturers' increased labor costs. High costs for product management, storage, and movement are a result of complex international logistics. Consumers want ethical standards to be applied to a product's whole supply chain, thus businesses must be accountable and transparent for both their business operations and the supplier chain's actions.

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The Fashion Store sells fashion items. The demand for one selling season is random and unknown. The store must order inventory many months in advance of the selling season to get a good price on the items and to ensure they arrive right before the selling season. Each unit costs Fashion $100. These units are sold to customers at a price of $250 per unit. Items not sold during the season can be sold to the outlet store at $80 per unit.
a. Based on the information above, is the optimal service level more or less than 50%? Provide your answer with a justification.
b. If the demand of the fashion items follows a normal distribution, then should the optimal order quantity be more or less than the mean of the demand of the fashion items? Provide your answer with a justification.

Answers

a. The optimal service level in this case cannot be determined without knowing the demand for the fashion items during the selling season.

In general, the optimal service level will depend on the trade-off between the cost of carrying inventory and the cost of stock outs.

If the cost of carrying inventory is high, the optimal service level may be lower than 50%, whereas if the cost of stock outs is high, the optimal service level may be higher than 50%.

b. If the demand for fashion items follows a normal distribution, the optimal order quantity should be equal to the mean of the demand.

This is because the mean of a normal distribution represents the most likely value, so ordering the mean amount will ensure that the store has enough inventory to meet the expected demand. Additionally, the normal distribution is symmetrical, so there is a relatively low risk of stock outs or excess inventory.

However, the optimal order quantity may be different if the demand follows a different distribution or if there are additional constraints or costs that need to be considered.

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when applicants can obtain employment prior to being a union member, but are required to join the union within a certain amount of time, this is known as a(n)

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Union shops exist when job candidates are permitted to work without becoming a union member but are forced to do so within a set period of time.

What is meant by employment?

In most cases, the term "employment" refers to the condition of holding a paying career being employed. A person is paid to work when they are employed. Employees are employed by an employer.

What are the seven different sorts of work?

Seven prevalent categories of staff

Full-time. Full-time workers often receive a fixed income and are required to put in a certain amount of hours each week.Part-time.Contract.independently employed.Temporary.On-call.Volunteer.

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this project is designed for you to have a complete understanding of what is entailed in buying a home. for most people, their home purchase is the largest financial purchase they will make in their lifetime, so understanding how the process works and how much it will cost you, are key elements you need to know. while there is much detail to be provided, you will need all this information when it is your turn to purchase the home of your dreams!

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Add taxes and contingencies.By including taxes and contingencies, you ensure that the project does not go over budget and that your estimate is closer to the actual costs you will ultimately incur.

Project management experts recommend adding 10% of the total if you are unsure how much contingency to include.

In project management, what exactly is project budgeting?

Estimating the total cost of a project from beginning to end is known as project budgeting.Teams take into account the cost of completing each stage of a project, the approximate amount of time it will take to complete, and any potential obstacles that could impede progress when determining a project's budget.

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question content area left part 1 refer to the diagram to the right. diminishing marginal productivity sets in after part 2 a. the 3rd worker is hired. b. the 2nd worker is hired. c. the 5th worker is hired. d. the 4th worker is hired.

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Diminishing marginal productivity sets in after part 2 the 2nd worker is hired.

In economics, productivity refers to how much output can be produced with a given amount of input. Productivity increases when you get more output with the same amount of input, or when you get the same amount of output with less input.

Economic productivity is the value of output obtained per unit of input. For example, if a worker makes two units in one hour and the price is $10 each, his productivity will be $20. Productivity - a measure of efficiency in the use of production factors. It is measured in output per unit of input. Loss – When a company's revenue falls below its costs.

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julie martin is investing $36,400 in the invesco charter mutual fund. the fund charges a 5.50 percent commission when shares are purchased. calculate the amount of commission julie must pay.

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The amount of commission that Julie must pay is $2,002.

What is the commission?

A commission is a type of pay that is given based on a service rendered. The commission that is paid is usually a variable amount. It is usually based on the value of the service rendered.

The amount of commission Julie must pay can be determined by multiplying the percent commission by the amount that Julie invested.

Multiplication is the process of determining the product of two or more numbers. The sign that is used to represent multiplication is x.

Amount of commission = percent commission x amount invested

5.5% x $36,400

0.055 x $36,400 = $2,002

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suming six​ cds, then the​ consumer's marginal utility​ is: question content area bottom part 1 a. increasing. b. constant. c. decreasing. d. increasing at an increasing rate.

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The marginal utility is the change in total utility that occurs whenever a consumer uses or consumes an additional unit of a good or service, according to the theory of a consumer.

The following factors determine the marginal utility of an additional unit used:

MU=TUnTUn1, where MU is the marginal utility, TUn is the total utility at a given number, and TUn1 is the total utility at the previous number. For example,

if a consumer consumes four CDs, 45 CDs, and 48 CDs, then the marginal utility from the sixth CD is equal to the total utility derived at six CD minus the total utility at five CD:

MU=48−45=3utils.

The added satisfaction a consumer experiences from purchasing one more unit of a product or service is known as marginal utility.Economists use the idea of marginal utility to figure out how much a product consumers are willing to buy.Progressive taxation is frequently justified by citing the law of diminishing marginal utility.

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smathers corporation stock has a beta of .90. the market risk premium is 7.30 percent and the risk-free rate is 2.95 percent annually. what is the company's cost of equity?

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9.52% is the company's cost of equity.

What is the cost of equity?

The return a company supposedly gives to its professional investors, or shareholders, in order to make up for risks they assume by expanding their business, is referred to as the price of equity. For the a business to function and expand, it needs funding from those other sources.

The information that was given is

the market risk premium is 7.30

the risk-free rate is 2.95

beta of .90

The company's cost of equity is:

= Risk-free rate + Beta(Market risk premium)

= 2.95% + 0.90 (7.30%)
= 2.95/100 + 0.90 (7.30) / 100

= 9.52%

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when a company uses a (push or pull?) strategy, it emphasizes personal selling rather than mass media advertising.

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Any form of marketing that communicates or distributes with consumers directly, as opposed to indirectly through with a third party like the media, is considered direct marketing.

What are direct marketing's several forms?

A marketing tactic known as "direct marketing" involves communicating with or even distributing products directly to consumers. That indicates that no outside parties are involved in the process. Email, mail, texts, social media, or direct calls are just a few of the frequent methods used in direct marketing.

What is an example of direct marketing?

Some examples of direct marketing techniques include emails, online ads, flyers, data marketing, marketing letters, newspapers, outside advertising, telephone text messaging, magazine ads, coupons, telephone calls, postcards, websites, or catalog distribution.

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suppose the returns on two stocks are negatively correlated. one has a beta of 1.2 as determined in a regression analysis using data for the last 5 years, while the other has a beta of -0.6. the returns on the stock with the negative beta must have been negatively correlated with returns on most other stocks during that 5-year period.

Answers

False. The beta of -0.6 only means that the stock was negatively correlated with the market index used in the regression analysis.

It does not necessarily mean that the stock was negatively correlated with other stocks in the market. It is possible that the returns on the stock with the negative beta were positively correlated with returns on other stocks.

Beta is a measure of the sensitivity of a stock's returns to the market returns. A negative beta implies that the stock tends to move in the opposite direction of the market, but it does not imply that the stock's returns are negatively correlated with other stocks. Correlation indicates the degree to which two stocks move together, not necessarily in the same direction. Therefore, it is possible for two stocks with negative betas to be positively correlated or even uncorrelated.

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the managerial value of regularly consulting the data in the year-to-year performance highlights report has to do with the data provided being the quickest and best way to:

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Review the calibre of the operating results, and key performances, and take corrective actions on that basis.

Managers utilize management reporting and reports as an analytical tool to monitor the operation of the company across many divisions and areas.

They are used by senior executives and leadership to inform their strategy choices and track the expansion of the company using real-time metrics.

The reason why it is beneficial for managers to frequently check the data in the report on year-over-year performance highlights is that

: the information in it is the fastest and most efficient approach, to Review the standard of the operating results and key performances, which can help managers in determining, what has to be corrected in the business.

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which type of information is unisys corporation most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division’s business?

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Unisys Corporation will be interested in economic and demographic data if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division’s business.

What function do demographics serve in marketing research?

Demographics are an important component of your small business marketing plan since they allow you to pinpoint certain audience members based on their traits, preferences, and demands. Businesses use demographic information to better understand the traits of the customers who consume their goods and services.

What is the goal of marketing research?

The goal of the marketing research process is to gather information about your target market's attitudes and opinions so you can evaluate your current goods and services or test ideas for making them better. Additionally, it can measure how customers view your business.

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very often, failure to record a liability means failure to record a(n) a. revenue b. expense c. footnote d. asset

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Very often, failure to record a liability means failure to record an expense. The correct option is B.

What is a record of liability?

When there is an increase in liability, it is generally recorded as a credit, and when there is a decrease or total closure, it is recorded as a debit. For example, if a company purchases from a supplier on credit, the corresponding liability, accounts payable, is credited while the asset received is debited.

Failure to record a liability frequently implies failure to record an expense. Expenses reduce income; however, this was not recorded in this case, so net income was not affected when it should have been. This will cause net income to be overstated.

Thus, the ideal selection is option B.

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at a 3 percent rate of inflation, approximately how many years will it take for prices to double? multiple choice 21 years 30 years 24 years 15 years 9 years

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When there is a 3 percent rate of inflation, the approximate number of years it would take for prices to double is C. 24 years.

How to find the doubling time ?

When given a rate of increase, you can find the amount of time it would take the measure to double by using something called, " The Rule of 72. " The Rule of 72 is a mathematical rule that posits that you can find the doubling time of a measure if you have the growth rate of that measure, by dividing 72 by that growth rate, with the growth rate being a whole number.

This means that if you have a 3 percent rate of inflation, the number of years it would take for prices to double is :

= 72 / Inflation rate as a whole number

Inflation rate as a whole number is 3 percent.

The number of years for prices to double is therefore:

= 72 / 3

= 24 years

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Would you categorize the marketing area in which frank davis is the marketing director and thomas green is one of the senior market specialists more as a work group or a team?.

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The marketing department would fall under the Work Group category, with Thomas Green serving as a Senior Market Specialist and Frank Davis as the Marketing Director.

What does the marketing division include?

In addition to supporting the sales department, the marketing department is in charge of developing a marketing strategy, doing market research, assisting with product creation, promoting the company's goods and services, coordinating events, and promoting the company's offerings.

In a company, what exactly is a work group?

A group of coworkers who work together to complete certain tasks, projects, or goals is known as a work group. While some work groups only endure a few months, others continue to work together for many years. Employee collaboration and participation in both individual and group work are the goals of these groups.

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the corata appliance manufacturing corporation manufactures two vacuum​ cleaners, the standard and the super. the following information was gathered about the two​ products: standard super budgeted sales in units ​2,700 900 budgeted selling price ​$600 ​$1,700 budgeted contribution margin per unit ​$700 ​$1,050 actual sales in units ​3,000 ​1,200 actual selling price ​$650 ​$1,680 what is the total salesmix variance in terms of the contribution​ margin? (round intermediary calculations to two decimal​ places.)

Answers

The total sales mix variance in terms of the contribution margin is 472,500.

Calculation:-

Budgeted sales mix

Standard = 2700/(2700+900) = 0.75

Super = 900/(2700+900) = 0.25

Total sales quantity Variance = (Actual sales-Budgeted) * budgeted sales mix * budgeted contribution margin

Standard = [(3000+1200)-(2700+900)]*0.75*700 = 315,000

Super = [(3000+1200)-(2700+900)]*0.25*1050 = 157,500

Total = 315,000 + 157,500 = 472,500 Favourable.

The following steps show how to calculate the sales structure variance at the individual product level. Subtract the budget quantity from the actual quantity and multiply by the standard contribution margin. The contribution margin is revenue minus all variable costs.

Product sales volume variance is calculated by multiplying the difference between the actual and budgeted sales volume by the average profit, contribution, or revenue per unit. This metric is a measure of sales performance based on the financial impact of exceeding or undershooting budgeted sales.

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classroom diversity: an introduction to student differences iris.peabody.vanderbilt.edu/module/div/cr assess assessment take some time now to answer the following questions. please note that the iris center does not collect your assessment responses. if this is a course assignment, you should turn them in to your professor using whatever method he or she requires. if you have trouble answering any of the questions, go back and review the perspectives

Answers

Diversity refers to anything that sets people apart from one another. This encompasses a wide range of variables, such as race, gender, ethnicity, sexual orientation, socioeconomic background, ability, religious conviction, age, or political ideology.

It's crucial to have a strategy for classroom management since it fosters orderly learning environments and is the only way to enforce discipline. If the teacher has a good management strategy in place that she can put into practice in the classroom, many behavioral difficulties may be addressed.

She will be able to focus on the subject she is teaching, which will aid pupils in understanding the material. Instilling consistency in the kids will aid the instructor in helping them do better on tests.

The rules, procedures, appropriate conduct, attitudes, and an action plan are the most crucial components of this plan, and the instructor should explain to the students how this action plan will advance their development.

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a report by cranfield university to the department for transport in england recognized outsourcing as one of the key factors driving increased levels of . the idea of should underlie all of the previously discussed cost categories.

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A report by Cranfield University to the department for transport in England recognized outsourcing as one of the key factors driving increased levels of supply chain risk. The idea of risk mitigation should underlie all of the previously discussed cost categories.

Planning for emergencies and developing a strategy to mitigate their effects is the process of risk reduction. A competent risk mitigation strategy will consider each risk's impact and give priority to planning around that impact, even if the general idea of risk mitigation is to be a firm ready for all foreseeable dangers.

Four standard methods of risk reduction are available. Avoidance, reduction, transference, and acceptance are frequently used in this context.

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the interest rate in the economy is 4 percent. what should the fed do to achieve a noninflationary, full-employment level of real gdp?

Answers

The basic objective of monetary policy is to assist the economy in achieving a full-employment, non-inflationary level of total output.

What strategies does the Fed use to try to hit its target interest rate?

When the Fed wants to change interest rates, it raises or lowers the range determined by IORB and ON RRP rates. As a result, the banks adjust their interest rates accordingly. All other interest rates in the economy are consequently impacted by these rates.

What steps does the Fed take to promote economic expansion?

Today, the Fed uses its resources to regulate the money supply in order to support economic stability. The Fed boosts the money supply when the economy is in a slump to encourage growth. On the other hand, when inflation is a risk, the Fed lowers the risk by reducing the supply.

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Which inventory costing methods are based on assumptions that accountants make about the flow of inventory costs? (Check all that apply.)
a. LIFO
b. Specific Identification
c. FIFO
a & c

Answers

LIFO and FIFO are inventory costing methods based on assumptions that accountants make about the flow of inventory costs.

First in, first out (FIFO) inventory management aims to value inventory to reduce the likelihood that the company would suffer a loss when things go bad or become outdated. For nonperishable products, LIFO (last in, first out) inventory management is preferable since it determines the cost of commodities sold by using the most recent pricing.

The cost of goods sold (COGS), gross income, and the dollar worth of inventory left at the end of each period are all directly impacted by how a firm values its inventory. As a result, inventory valuation has an impact on a company's profitability and prospective value as shown in its financial statements.

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This is troubleshooting a problem with her computer. She restarted it, checked the power source, and reconnected it to the internet successfully. Since none of these things have helped, what can she do next to try to find the solution to her problem?
A. call a technician
B. search on the internet
C. delete all the files on the computer
D. clear the computer of all programs

Answers

Explanation:

ans: A

call a technician

select all that apply
when the auditor does not receive a response to the positive confirmations, possible procedures include _________
sending second and third requests
verifying sales by examining the sales journal
having the client contact the customer to ask for a response
examining specific subsequent cash receipts
examining shipping documents

Answers

Possible procedures when the auditor does not obtain a response to the affirmative confirmations include:

Particular following cash receiptsshipping documentsother client documentssending second and third requests

If an auditor doesn't receive a confirmation response, what should they do?

When the auditor receives a negative response, they should apply alternative approaches to the nonresponses in order to collect the data needed to reduce audit risk to a manageable level.

What actions should an auditor take if they are unable to compile sufficient pertinent evidence?

If further audit evidence is needed to support a substantial financial statement allegation, the auditor must make the effort to do so.

What should an auditor do in cases where a reasonable level of certainty cannot be attained?

The ISAs mandate that the auditor disclaim an opinion or withdraw (or resign)3 from the engagement, where permitted by applicable law or regulation, in all situations where reasonable assurance cannot be obtained and a qualified opinion in the auditor's report is not sufficient under the circumstances for reporting to the intended users of the financial statements.

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the of a sales message should be introduced early in the message, interwoven throughout the evidence section, and included in the last paragraph as an emphatic, final reminder of the reason for taking action.

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The central selling point of a sales message should be introduced early in the message.

A compelling message's main selling point, often known as the message's theme, runs throughout the text as a unifying thread.

The defense of children from adult scenes is the main selling point of a convincing email commercial for pop-up ad blocker software. The primary selling point ought to be emphasized repeatedly throughout the presentation.

A desirable trait or feature that something has that increases the likelihood that people will want to purchase it is referred to as a selling point.

The marketing tactic of telling clients of how one's own brand or product is superior to rivals is known as the unique selling proposition, also known as the unique selling point or the unique value proposition in the business model canvas.

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Blair and Chanel are holders of common stock in Discount Retail Stores, Inc. Like other holders of common stock, they have a residual position in the overall financial structure of Discount Retail, because they
a. ​reside in the state of the firm’s incorporation.
b. ​have priority to the firm’s assets if it becomes insolvent.
c. ​are guaranteed to receive more than the amount of their investment.
d. ​are the last to receive returns for their investment.

Answers

they have a residual position in the overall financial structure of Discount Retail, because they

d. ​are the last to receive returns for their investment.

Financial Structure definition.

The combination of debt and equity that a company uses to finance its operations is referred to as financial structure. The risk and worth of the related business are directly impacted by this composition. Determining the ideal ratio of debt to equity to optimize the financial structure is the responsibility of the company's financial managers.

Generally speaking, a company's capital structure can also be referred to as its financial structure. Depending on the circumstances, assessing the financial structure might also involve choosing between running a private or public company and the associated capital opportunities.

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ignacio, inc., had after-tax operating income last year of $1,198,000. three sources of financing were used by the company: $1 million of mortgage bonds paying 4 percent interest, $4 million of unsecured bonds paying 6 percent interest, and $10 million in common stock, which was considered to be relatively risky (with a risk premium of 8 percent). the rate on long-term treasuries is 3 percent. ignacio, inc., pays a marginal tax rate of 30 percent.

Answers

Therefore mortagage bonds after tax cost is 2.8% and unsecured bonds after tax cost is 4.2% and common stock is 12%.

What is after-tax operating income?

The term "after-tax operating income" can also be used to define earnings before interest and taxes (EBIAT). It determines a company's profitability without taking into account the capital structure (debt to equity). A preliminary estimate of cash flows after taxes known as ATOI leaves out the tax benefits of debt.. Free cash flow to firm (FCFF), which is equal to net operating profit after tax less changes in working capital, is calculated using ATOI in the form of net operating profit after tax (NOPAT). It is also used to determine economic free cash flow to firm, which is calculated by subtracting capital from after-tax operating income. Since the acquirer's funding will replace the existing financing arrangement, these measures are generally used by analysts searching for acquisition targets.

What is Operating Income?

A company's operating and non-operating income and expenses are displayed over time in the profit and loss statement. The primary source of income for a corporation, or its core activity, determines its operating income. For instance, the main things that a manufacturing company produces will be what generates its revenue. The income they receive after deducting direct and indirect costs will be their operational income.

Briefing:

Mortgage bonds after-tax cost:

= Interest rate * (1 - tax rate)

= 4% * ( 1 - 30%)

= 4% * 70%

= 2.8%

Unsecured bonds after-tax cost:

= 6% * (1 - 30%)

= 6% * 70%

= 4.2%

Common stock:

= Long term treasury rate + risk premium

= 4% + 8%

= 12%

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