Nike was first introduced on January 25, 1964, by University of Oregon track athlete Phil Knight and his coach Bill Bowerman as Blue Ribbon Sports (BRS).
What used to be known as Blue Ribbon Sports?The American sportswear corporation Nike, Inc., formerly known as Blue Ribbon Sports, has its headquarters in Beaverton, Oregon (1964–1978). Bill Bowerman, the University of Oregon's track & field coach, and Phil Knight, a former student, established it as Blue Ribbon Sports in 1964.
What was the debut item from Blue Ribbon Sports?Phil Knight, the founder of Nike, did not begin his shoe business by creating his own but rather by selling imported Japanese shoes from the company Onitsuka. His first business was known as Blue Ribbon Sports. At track meets, he originally sold shoes out of the trunk of his car.
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barclay, inc. sold equipment that originally cost $30,000 four years ago for $8,000 cash. the equipment had accumulated depreciation totaling $24,000. how will this transaction be listed in the investing activities section of barclay's statement of cash flows? multiple choice question.
Four years ago, Barclay, Inc. sold equipment for $8,000 in cash that had originally cost $30,000. Depreciation on the equipment had accrued to $24,000.
What is equipment example?
Equipment examples include cars, trucks, and manufacturing machines. They differ from intangible assets (such patents, trademarks, or copyrights), which lack a physical form, in that they are tangible because they do. The term "equipment" most frequently refers to a group of tools or other things that are regularly employed to accomplish a specific goal. Equipment needs vary depending on the job. The plural form of the noun equipment is absent. There is no word "equipments," it is only used in the singular, and it goes with a singular verb. There are about 100 common nouns in this category, which are referred to as "noncount nouns" or "mass nouns."
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northerntrail outfitters (nto) attributes a decline in profit to an excessive number of discounts on opportunities. which two actions can nto request to monitor and control opportunity discounting? choose 2 answers
The process of converting a value received in the future to an equivalent value received right away is known as discounting.
Discounting measures this relative value, so a dollar received today may be worth less than a dollar received 50 years from now.
What kinds of discounts are there?Cash discount and trade discount are the two kinds of discounts that are available.
What exactly is fundamental social psychology discounting?When other potential causes for an event are also discovered, the discounting principle states that the perceived role of a particular cause in causing a particular effect decreases.
Which of the four types of discounts are it?Discounts for loyal customers are called loyalty discounts. Discounts for trading in a similar product are known as trade discounts. Discounts for paying with cash instead of credit are known as cash discounts. Discounts that encourage multiple purchases of a single product are known as quantity discounts.
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in 1971, president richard nixon responded to mounting economic problems by select one: a. lowering interest rates to spur consumption. b. lowering corporate taxes to spur investment. c. sharply reducing the rate of inflation. d. expanding the money supply. e. imposing a ninety-day freeze on all wages and prices.
In 1971, president Richard Nixon responded to mounting economic problems by select one: imposing a ninety-day freeze on all wages and prices.
President Richard Nixon's activities in 1971 to end dollar convertibility to gold and execute wage/cost controls were expected to address the international predicament of an approaching gold run and the homegrown issue of expansion. The new financial approach denoted the start of the finish of the Bretton Woods international monetary system and briefly ended expansion.
The international monetary system after World War II was named the Bretton Woods system after the gathering of 44 nations in Bretton Woods, New Hampshire, in 1944. The nations consented to keep their monetary forms fixed (yet customizable in excellent circumstances) to the dollar, and the dollar was fixed to gold. Beginning around 1958, when the Bretton Woods system became functional, nations settled their international totals in dollars, and U.S. dollars were convertible to gold at a proper conversion scale of $35 an ounce.
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Which of these organizations is considered for-profit?
a retail clothing store
a social-welfare agency
a local police department
a labor union
A retail clothing store is an organization considered for profit.
What is Organization?A group of people who collaborate, such as a neighborhood association, a charity, a union, or a corporation, is an organization. The term "organization" can be used to describe a group, a business, or the process of forming or establishing something.
An official group of people, such as a political party, business, charity, or club, is an organization. The majority of these specialized schools are provided by charitable groups.
The organizational structures utilized by the majority of businesses today are described by three types of organizations: matrix, functional, and departmental Before deciding which of these approaches to take for their company, business owners need to take into account the advantages and disadvantages of each.
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christina's bank allows her employer to directly deposit her paycheck into her personal bank account. this service provided by christina's bank is called a(n):
If you have set up direct deposit with your job, they can instantly transfer your paycheck into your bank account. As a result, banks have a reliable source of funds from which to provide loans to consumers.
A checking account, or checking deposit account, is a type of bank account that can be used for both making and receiving financial transactions at a financial institution.
Checking accounts, also known as demand accounts or transactional accounts, are easily accessible through a variety of channels including paper checks, ATM withdrawals, and electronic debits.
When compared to other types of bank accounts, such as savings accounts, checking accounts often permit an unlimited number of withdrawals and deposits.
When you need to access your money frequently, having a checking account is a must. An individual can open a checking account in a matter of minutes, either by applying online or by visiting a local bank branch.
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The right way of asking the question is:
Christina's bank allows her employer to directly deposit her paycheck into her personal bank account. this service provided by Christina's bank is called a(n):
Name factors of production and their remumeration
Land, labor, capital, and entrepreneurs are the four primary factors that contribute to production. Their earnings are referred to as rent, wages, interest, and profit.
In economics, what is used in the production process to produce output—that is, goods and services—are referred to as factors of production, resources, or inputs. The relationship known as the production function states that the quantity of output is determined by the utilized amounts of the various inputs.
What is the significance of the production factors?A given economy's total productivity potential is made up of the factors of production taken together. Economists and policymakers can better predict the potential of an economy, make predictions, and develop policies to increase productivity by having a better understanding of their relative availability and accessibility.
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which of the following is a correct application of marginal analysis? a. all of these are correct applications of marginal analysis. b. you buying 4 pairs of shoes for $240 because buying three pairs cost $200 and you are willing to pay $45 for an additional pair. c. you deciding not to buy a fourth pair of shoes for $60 because you only value an additional pair at $50. d. you buying a fourth pair of shoes for $60 because you are willing to pay $60 for each pair.
You deciding not to buy a forth pair of shoes for $60 because you only value an additional pair at $50 is the application of marginal analysis.
What is Marginal analysis?In a marginal analysis, the difference between an activity's added benefits and its additional costs is examined. To maximize their prospective revenues, businesses employ marginal analysis as a decision-making tool. A person or an organisation will weigh the greater gain from an action with the additional expense spent through the process of marginal analysis.To increase satisfaction, this analysis is used. An additional unit of a product will be bought if the advantages outweigh the disadvantages.However, if the additional advantage is not worth the expense, we disregard the action.If the cost of the shoes is $60 and the perceived benefit is $50, the benefit in this case is lower than the cost. Therefore, the customer shouldn't buy the shoes.This is an illustration of the use of marginal analysis.To learn more about Marginal analysis refer to:
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What is a disadvantage of buying on account?
O A. It requires partial payment at purchase.
• B. It is very complicated.
O C. It involves making a larger number of payments.
O D. It can become expensive.
Think about a situation where you had to do work under supervision. This "supervisor" could be a manager at a past or current job, a teacher in a classroom, a coach with a team or club, or even just a parent giving you chores at home. Write a few sentences describing the "production requirements" in this situation. What was expected of you?
I was expected to complete assigned tasks on time and within budget, produce high-quality work, communicate effectively and seek feedback.
What does a product mean in marketing?The thing that is being sold is referred to as a product. A services or an object both qualify as products. It might take on a literal, electronic, or cyberspace form. Every product has a cost associated with it, and each one has a price. The marketplace, the quality, the marketing, and the group that is being targeted all influence the price that may be charged.
What are the 4 types of products?Convenience goods, retail products, specialty items, and unsought goods are the four categories of products, and each is categorized according to consumer preferences, pricing, and product features.
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what is define each of the following disclosure costs associated with financial accounting information, and provide an example of each cost: information collection, processing, dissemination costs. competitive disadvantage costs. litigation costs. political costs.
Information gathering costs: These are the costs associated with gathering the data needed to create financial statements. An example of this might be the cost of hiring an external accountant to audit a company's financial statements.
Processing costs: These are the costs associated with transforming raw data into useful financial information. An example would be the cost of the software used to prepare the financial statements.
Dissemination costs: These are the costs associated with making financial reports available to the public. An example would be the cost of filing an annual report with the Securities and Exchange Commission.
Costs of competitive disadvantage: These are the costs associated with disclosing sensitive financial information that could give competitors an advantage in the marketplace. An example would be a company not releasing details of its new product because it might give competitors time to develop a similar product.
Litigation costs: These are costs associated with legal disputes related to financial reporting. This includes costs associated with defending against lawsuits and any damages awarded. An example of this would be a company incurring legal fees to defend against a lawsuit alleging improper disclosure of financial information.
Political costs: These are the costs associated with compliance with political regulations regarding financial reporting. An example would be the cost of complying with the Sarbanes-Oxley Act.
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The macro level of business power resides in a. The Federal government. B. Particular industries. C. Corporate CEOs. D. The entire corporate system
The macro level of business power resides in the overall or entire corporate system.
Option D is correct.
What are business systems?Any system used by more than one organization to create, update, or delete corporate data is considered a corporate system.
What is the purpose of corporate business?Academics refer to the "shareholder primacy norm," and many refer to the task of corporate managers as "shareholder wealth maximization." Today, the standard response is that a corporation exists to benefit its shareholders. Even seemingly selfless corporate actions like charitable contributions .
Why are business systems important?It ensures that you meet your customers' expectations and enhances your brand, two essential aspects of expanding a successful business. Your company will begin to comprehend the unmet needs of customers and will have continuous information on areas that require improvement if you take a systematic approach.
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on january 1, 2022, a company issued $401,500 of 10-year, 12% bonds. the interest is payable semi-annually on june 30 and december 31. the issue price was $451,536 based on a 10% market interest rate. the effective-interest method of amortization is used. what is the book value of the bond liability as of june 30, 2022 (to the nearest dollar)?
The interest is due on June 30 and December 31 of each year, twice. Based on a 10% market interest rate, the issue price was $416,903.
Is it good to be called based?
Calling someone "based" in internet discourse essentially indicates that they are brave, innovative, and untainted by popular culture. No matter how unpopular they may be, they won't alter their manner, viewpoints, or moral principles. A "based" person is comparable to "a real one," in that sense. These two words are significant because they signify a contrast. Something that makes you cringe is something that you find disgusting, unsettling, distasteful, or annoying. The opposite of cringe, on the other hand.
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bigburger is a national fast food chain. they sell meal deals but recently have convered about pricing and profitablity of their meals. the unit variable costs for each meal deal is 2.09 and a meal is sold to the cusotmer for 4.59 the average number of meals sold per day is 1089. what is the margin percent per meal?
Plaintiffs claim that the defendant restaurants defrauded them by charging more than was indicated for various meal arrangements in the lawsuits.
What kind of rivalry is there in the restaurant business?competitive with monopolies
The restaurant business, which is monopolistically competitive on a national scale, serves as an illustration. The majority of places have numerous, diverse businesses where access is simple. There are many similar products that are sold by many companies, including other restaurants and fast-food outlets, for each product.
What kind of rivalry is McDonald's?Competition Answered: Monopolistic Competition
There are other fast food vendors, so there cannot be a monopoly in the market. Due to the large number of fast food vendors, it is also not an oligopoly. Instead, the market features numerous vendors with a variety of goods, making it a
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you bought a house for $175,000. the bank requires a 25% down payment; it will provide a 30 year mortgage loan to you for the remainder. assume an annual interest rate of 5% and monthly payments. what is your monthly payment? use the $ sign and round to the nearest dollar.
The monthly payment over the loan amount will be $704.48.
What is PMT?The loan payment is calculated by PMT, one of the financial functions, using continuous payments and a fixed interest rate. Utilize the Excel Formula Coach to determine the monthly loan payment. At the same time, you'll learn how to use a formula using the PMT function.
According to the given figure,
House cost = $175,000
Down payment = 25 % of $175,000 = $43,750
Amount of loan = $175,000 - $43,750 = $131,250
Time period (t) = 30years = 360 months
Rate of interest = 5% = 0.05 per year
Rate of interest Monthly (r) = 0.05 ÷ 12 = 0.0041
we will use PMT formula,
[tex]pmt \: = \frac{175000 \times \frac{0.05}{12}(1 + \frac{0.05}{12} ) ^{360} }{(1 + \frac{0.05}{12}) ^{360} - 1 } [/tex]
pmt = $704.48
Therefore, The monthly payment is $704.48
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question 2 which quality management concept must be well-defined at the beginning of the project to help avoid rework and schedule delay
Scope management is the process of clearly defining and controlling the scope of a project throughout its lifecycle. The answer is scope management.
This includes defining the scope, gathering requirements, creating a timeline, and setting expectations. It is important to define the scope of a project at the beginning of the project in order to avoid rework and schedule delays. By setting clear expectations and defining the scope, it can help ensure that each team member understands the project objectives and timeline and can help keep the project on track.
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Which of these is an accurate statement about mixed economies today?
A. There are more mixed economies in the world than any other kind.
B. Mixed economies exist mostly in nations with communist governments.
The correct option tends to be option A, There are more mixed economies in the world than any other kind.
Mixed economies blend free enterprise in with communism. A blended financial framework safeguards private property and gives capital use freedom, however it likewise permits government intercession to satisfy social objectives.
The neoclassical hypothesis says blended economies are less viable than unadulterated unregulated economies, however advocates of government contribution guarantee that unrestricted economy proficiency requires equivalent information and normal market players, which can't be achieved by and by.
Blended economies mingle basic or public merchandise creating endeavors. However a few financial specialists have scrutinized blended economies, all verifiable and present day economies are blended.
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Complete Question is -
Which of these is an accurate statement about mixed economies today?
a. There are more mixed economies in the world than any other kind.
b. Very few economies today can be accurately described as "mixed."
c. Mixed economies exist mostly in nations with communist governments.
d. Most nations that once had a mixed economy have evolved into command economies
The central idea of business process design is that organizations should not improve existing functional systems but rather create a new or different process for the business. true or false
True. Business process design is the process of designing and managing business processes.
The central idea of business process designIt entails comprehending the current system and its shortcomings, locating potential areas for improvement, and developing a new, more effective process. Analysing the existing procedure, spotting potential issues, and then developing a fresh procedure that takes care of those issues are all required steps in this process.
Along with that, it entails comprehending the organization's objectives and creating a procedure to help them be met. Furthermore, it involves ensuring the process is aligned with the organization's strategy, and that it is integrated with the organization's other processes.
Lastly, it involves monitoring and reviewing the process to ensure it is still efficient and effective. Business process design is an important part of organizational success, as it enables organizations to improve their efficiency and effectiveness, which can lead to increased profits and a higher level of customer satisfaction.
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if a consumer's income decreases and she now consumes less of good x and more of good y, then the consumer considers x and y to be what type of goods? multiple choice question. x is inferior; y is normal both x and y are normal both x and y are inferior x is normal; y is inferior
X is normal, Y is inferior good when the consumer's income falls, consumption of good x decreases, and good y increases.
In economics, when income increases or the economy improves, demand for inferior goods decreases. When this happens, consumers are more willing to pay for more expensive alternatives.Some of the reasons for this shift may be changes in quality or the socioeconomic status of consumers. .For example, if the demand for "jaggery" decreases with an increase in income, then "jaggery" is an inferior good.
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the surf shop owner receives notice that the property value has increased by $20,000. what is the net worth of the surf shop?
Using the information you supplied, I am unable to estimate the surf shop's net worth. There is insufficient detail concerning the shop's assets, obligations, or revenue in the notice of an increase in property value. A company's net worth is not exclusively based on the worth of its assets, as well.
What is net worth?The holdings less liabilities of a person or an entity are referred to as their personal fortune in financial terms. In other words, it is a measure of how well a person's or business's finances work with their hardware. It is calculated by totaling all of a person's or business's assets (such as cash, investments, and property) and then subtracting all of their liabilities (such as loans, credit card debt, and mortgages). The market value is what transpires as a result.
A person's assets can be used to track their advancement over time and as a powerful predictor of their overall money woes. It can serve as an effective gauge of a company's financial stability and capacity for generating income. Personal fortune is a number that lenders, dealers, and other parties use to gauge a company's or a person's liquidity position and prestige.
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to align with their personal brand, they include friendly, conversational language. they write brief and snappy descriptions, and include key details about their professional background. before they publish, what can they do to ensure the content is as good as it can be
To align with their personal brand, they should content which include friendly & conversational language, write brief and snappy descriptions and Include key details about their professional background.
Before publishing any content online, it's important to make sure it aligns with your personal brand. This means including friendly and conversational language, writing brief and snappy descriptions, and including key details about your professional background.
Doing so will ensure that you present yourself in the best light, making it easier for potential clients or employers to get to know who you are and what you offer. Crafting content that fits with your personal brand will also give you an edge when it comes to staying top of mind with the right people.
Hence, the correct option is "D".
--------The given question is incomplete, the complete question is:
"To align with their personal brand, before they publish, what can they do to ensure the content is as good as it can be?
A. They include friendly, conversational language.
B. They write brief and snappy descriptions
C. Include key details about their professional background.
D. All of the above."----------
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tony's fashions forecasts sales of $306,000 for the quarter ended december 31. the company's gross profit rate averages 15% of sales. inventory as of september 30 is $106,000. if the december 31st inventory is targeted at $46,000, budgeted purchases for the quarter should be:
The budgeted purchases for the quarter will be $1,99,600
Total sales = $306,000
Inventory as on September 30 = $106,000.
Required Dec 31st inventory =$46,000
Rate = 15%
Let the budgeted purchases for the fourth quarter be = P
Calculating the budget purchases -
Required Dec.31 inventory = Sep.30 inventory + P - COGS
Where COGS = $306,000 × 0.85 ( As the rate is 15%)
Therefore, substituting the values -
46,000 = 106,500 + P - 306,000 × 0.85
46,000 = 106,500 + P - 260,100
P = 1,99,600
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if the average fixed cost is $2 and the average variable cost is $3, the total cost is $5. group of answer choices true false
It is true that the total cost is equal to the sum of fixed costs and variable costs. In this case, if the average fixed cost is $2 and the average variable cost is $3, the total cost is $2 + $3 = $5.
What is total cost?Overall price is the total of all expenses, both permanent and variable, associated with the creation of a service or an item. Rent and compensation are examples of fixed costs; in contrast, raw materials and labor are examples of variable costs, which alter according to the volume of production. Actual cost calculations are crucial because they enables the company estimate the lowest price at which they can still break even. The overall cost also assists in determining the amount of output at which a corporation will generate the most revenue.
The formula for finding total cost is:
Total Cost = Fixed Costs + (Variable Costs x Quantity)
where "Fixed Costs" are the costs that do not change with the level of production, "Variable Costs" are the costs that vary with the level of production, and "Quantity" is the number of units produced.
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the right length for a typical project charter is generally . a. 1 to 2 pages b. 1 to 4 pages c. 5 to 8 pages d. 8 to 10 pages
A project initiator or investor often writes a formal project charter that is between one and two pages long.
Due to their expertise in the field of project management, it frequently becomes a project manager's responsibility. The project charter, which will be used throughout the project lifespan, can also be thought of as the framework for project development.
where you list the name, brief description, and scope of a project. Goals, objectives, and needs for the project can also be included here.
A project's success:- should specify the standards for success or failure and how to measure them.
Project management:- This should outline the ideal project team stakeholders, and clients, as well as their respective roles and obligations.
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john anderson and his wife, joan anderson, have several accounts. there accounts include: a joint checking account worth $150,000, a cd in john's name only worth $50,000, a cd in an ira account worth $100,000 in joan's name only, and a joint asset management account (ama) worth $250,000. how much of there assets are insured by fdic?
The FDIC insures deposits up to $250,000 per depositor, per FDIC-insured bank, for each account ownership category.
Since the joint checking account and the joint asset management account are joint accounts, they are insured up to $250,000 per depositor, per FDIC-insured bank. The CD in John's name only and the CD in the IRA account in Joan's name only are insured up to $250,000 per depositor, per FDIC-insured bank. So in total, all of their accounts are insured up to $250,000. Federal Deposit Insurance corporation (FDIC) gives store protection to clients stores in the financial business. they help to keep up with solidness and public trust in the financial business when they give protection on contributors stores
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Coca-Cola Bottling Company of Indiana (Coke Indy) had an agreement with Babyback’s International Inc. (BBI), under which Coke would pay BBI to arrange for coolers to display the companies’ products side by side in Indianapolis. BBI then began discussions with Coca-Cola Enterprises (CCE) about a similar plan in Louisville. BBI performed pursuant to the discussion but no contract was signed. They continued discussions in Atlanta about nationwide expansion, which would have lasted more than a year. BBI alleged that a memorandum faxed to it by CCE summarized the oral agreement. The day after BBI made the claim, it was denied by CCE. BBI sued to enforce the page 282contract, arguing that its past performance and the memo made CCE’s statute of frauds defense invalid. Is this correct? Explain
In accordance with the Statute of Frauds, certain commitments must be made in writing in order to be upheld in court. Oral agreements are perfectly enforceable in the majority of cases.
Where is the largest Coca-Cola facility on earth?The 62,000 square meter Ballina, Ireland, facility employs the most cutting edge production automation technologies available, and management is continually seeking for ways to enhance them. Odenberg Engineering is a manufacturer of some of the equipment utilized at Ballina Beverages.
Who produces the most Coca-Cola bottles?In the US, Coca-Cola Consolidated is the biggest Coca-Cola bottler. The company has offices in Charlotte, North Carolina, and conducts business in the Southeast, Midwest, and Mid-Atlantic regions of the country.
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after receiving hundreds of complaints about low wages, the owner of a national restaurant chain decides to increase the base salary for hourly workers. this is an example of
This is an example of Corporate Social Responsibility shown by the owner of the restaurant.
This is an example of a business owner responding to customer feedback and taking action to improve the working conditions of their employees. By increasing the base salary for hourly workers, the owner is demonstrating their commitment to providing fair wages and creating a positive work environment. This action is likely to have a positive impact on employee morale and productivity, as well as customer satisfaction. Corporate social responsibility (CSR) is a self-regulatory corporate structure that assists a corporation in becoming transparent and accountable to itself, its stakeholders, and the general public. Companies that practice corporate social responsibility, also known as corporate citizenship, can be aware of the influence they have on all aspects of society, including the commercial, social, and ecological. CSR implies that a firm operates in ways that benefit society and the environment rather than harming them in the usual course of business.
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ledio and isabel are considering purchasing a new car. the car will cost $30,000. they plan to borrow the entire amount of the car purchase. by how much will their net worth increase or decrease (2 pts)
The net worth will not change since the assets and liabilities are the same.
What is Net worth?Net worth is a term used in the field of commercial real estate to describe the projected rate of return on an investment property.
Net worth is produced using the predicted net income from the property and is expressed as a percentage by dividing net operating income by the estimated property assets value. The probable return on the investor's real estate investment is calculated using this method.
Net worth is a quick way to compare the relative values of comparable real estate assets on the market, but since it ignores leverage, it shouldn't be relied upon as the only metric to gauge the strength of an investment.
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how do firms determine which strategy is the best?
Answer:
Firms determine which strategy is the best by researching data and finding out about their customers and then base their strategies/goal off of the customers.
Explanation:
crane, inc. the lessee leases an asset for a 10-year lease term. crane appropriately accounted for the lease as a finance lease and recorded a right-of-use asset for $600,000. the asset has a useful life of 12 years. how much amortization expense should crane record each year? crane, inc. the lessee leases an asset for a 10-year lease term. crane appropriately accounted for the lease as a finance lease and recorded a right-of-use asset for $600,000. the asset has a useful life of 12 years. how much amortization expense should crane record each year? cannot be determined $60,000 correct $50,000 $54,545
The correct answer is $60,000 i.e. crane amortization expense should record each year.
How much amortization expense should crane record each year?
The amortization expense of a finance lease is the amount of the right-of-use asset divided by the total lease term. In this case, the right-of-use asset is $600,000 and the lease term is 10 years.Therefore, the amortization expense is $600,000 divided by 10, which equals $60,000.
The theory used in this question is the amortization of a finance lease. A finance lease is an agreement in which the lessee obtains the right to use an asset for a specified period of time in return for payments to the lessor.
The amortization of a finance lease is the amount of the right-of-use asset divided by the total lease term.
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after john buys two boxes of macaroni and cheese at the grocery store with a five dollar bill, the store is better off because it has more money in the register and the consumer is better off because he has more food in his pantry. this is an example of which of the core aspects of marketing?
After John buys two boxes of macaroni and cheese at the grocery store with a five dollar bill. This is an example of marketing entails exchange between buyer and seller.
A marketing exchange occurs when two or more persons trade goods or services. Every deal is expected to yield "utility" in marketing theory, which means that the value of what you trade is less than the value of what you gain from the trade.
Of course, in the actual world, all interactions are far more intricate. Utility is what drives consumers to participate in a marketing exchange. Both parties must, in theory, receive more than they provide.
For example, the man purchasing the cup of coffee is more motivated to drink coffee than he is to keep his money, therefore he benefits from the exchange.
However, the coffee shop owner benefits from the transaction as well because the amount she receives for the cup of coffee is larger than the coffee's value, allowing her to make a profit.
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