On the cash budget, there have been $120,000 worth of cash disbursements.
Disbursements of cash, definedA cash disbursement occurs when funds are sent from one party to another's bank account. When it comes to business accounting, a disbursement is a cash payment that is made within a predetermined time frame and documented in the company's general ledger. The company's historical cash flow trends are seen in this list of expenses.
A cash disbursement diary usually contains double-entry bookkeeping debit and credit entries. For funds that have been paid, a credit is applied to a cash account. As a debit to accounts payable, payments for invoices are made, reducing the account's credit balance.
Given:for inventory $50,000
for selling ,administrative expenses $30,000
Capital expenditure are $40,000
Thus the total cash disbursements = $40,000 + $30,000 + $50,000 = $120,000
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bill and jill evaluate your performance. the consistency between these two raters who evaluate you is known as:
These two raters' consistency is referred to as inter-rater or inter-observer reliability.
How can we determine whether raters are trustworthy?The percentage of items that the judges agree on can be calculated as a straightforward technique to assess inter-rater reliability. This is referred to as percent agreement, and it always falls between 0 and 1, with 0 denoting complete disagreement among raters and 1 denoting perfect agreement.
Which phrase best sums up an evaluation measure's consistency?The degree to which an evaluation instrument yields reliable and consistent results is known as reliability. Test-retest reliability is a metric of dependability that is acquired by giving a group of people the same test more than once throughout time.
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an internal report that helps management compare actual performance and budgeted performance based on actual activity level is called a(n): multiple choice static budget performance report. sales budget performance report. flexible budget performance report. master budget performance report. operating budget performance report.
Sales budget performance report is an internal document that assists management in comparing real performance to budgeted performance based on actual sales volume and displays variations between actual and budgeted amounts.
The actual outcomes for a period are compared to the budgeted results produced by a Sales budget using a flexible budget performance report. This report differs from a typical budget versus actual report in that actual sales data is input into the budget model, which subsequently adjusts the budgeted spending amounts using algorithms. With this strategy, budgeted costs are substantially more in line with the performance that a business really experiences .If the Sales budget model is built to adequately respond to actual sales data, the ensuing performance report should roughly mirror actual spending. This makes it simpler to find report anomalies, which ought to be uncommon.
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the economic model known as the sharing economy is based on the idea that sharing access to products and services is done through . multiple choice question. bartering an online platform government intervention trade treaties
The economic model known as the sharing economy is based on the idea that sharing access to products and services is done through - An online platform .
An economy is a region where products and services are produced, distributed, traded, and consumed. It is generally understood to be a social domain that places an emphasis on the behaviors, discourses, and tangible manifestations connected to the creation, utilization, and management of finite resources. One's culture, values, education, technological advancement, history, social organization, political structure, legal system, and natural resources are all major determinants of an economy's processes. These elements determine the parameters and conditions under which an economy operates in addition to providing background and content. In other words, the economic realm is a social domain made up of connected human behaviors and exchanges that cannot exist independently.
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Assume a simple model with only two countries: Japan and Canada, and two goods: cars and bacon. Suppose that the opportunity cost for Japan to produce 1 car is 2 units of bacon and the opportunity cost for Canada to produce 1 car is 4.5 units of bacon. Which of the following statements is true?
Based on the concrete opportunity cost and the situation described above, the statement that suture regarding Japan and Canada is that Japan would be economically better off if it produced cars and traded with Canada for bacon.
What is Opportunity Cost?Opportunity cost is an economic term that is used to describe the time and money spent time spent in studying and assembling or producing something else.
In other words, opportunity cost simply means the value of what a business or individuals have to give up to choose something else.
For example, as in this case, if Japan chooses to make a car, the opportunity cost is giving up 2 units of bacon. And if Canada chooses to make this one car, it uses 4.5 units of bacon.
This implies that Japan can easily provide cars at a cheaper cost than Canada.
Hence, in this case, it is concluded that the statement is correct in that Japan would be economically better off if it produced cars and traded with Canada for bacon.
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which of the following is most commonly used to monitor short-run changes in economic activity? a. the inflation rate b. real gdp c. interest rates d. value of the u.s. dollar in the foreign exchange market
The inflation rate is most commonly used to monitor short-run changes in economic activity.
A widespread increase in the costs of goods and services in an economy is referred to as inflation in economics. The buying power of money decreases when the overall price level rises, which is why inflation is often known as a rise in prices. Deflation is the antithesis of inflation and refers to a persistent drop in the overall level of prices for goods and services.
The majority of economists concur that sustained excessive expansion in the money supply is what causes high inflation and hyperinflation, both of which have profoundly disruptive impacts on the actual economy.
Hence the correction option is A.
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per unit marshall company purchases a machine for $1,040,000. the machine has an estimated residual value of $100,000. the company expects the machine to produce two million units. the machine is used to make 600,000 units during the current period. if the units-of-production method is used, the depreciation rate is:
Calculating the depreciation per unit is the first step in applying the units-of-production technique.
Depreciation per unit is calculated by dividing the cost-residual value by the estimated life in units.
The formula for depreciation per unit is (1,040,000 - 100,000)/600,000.
Each unit of depreciation costs 1.56 cents.
The second step is to determine the depreciation for the period.
Depreciation for a certain time period is calculated by multiplying the actual units produced during that time by the depreciation per unit.
Depreciation for the time period is equal to 1.56 * 600,000.
Depreciation for this time frame is 936,000.
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amco airlines decides to lower its price in response to un airlines' price reduction. in game theory, this response is:
amco airlines decides to lower its price in response to un airlines' price reduction. in game theory, this response is a stretegy.
What does the idea of game theory mean?The study of mathematical models of tactical encounters between rational agents is known as game theory. It has uses in computer science, logic, and all branches of social science. Game theory is the study of how interdependent decisions made by economic agents lead to outcomes that are related to their preferences (or utilities), even when none of the actors may have intended the results in issue.
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using chapter 5's content, identify a unique challenge associated with a family business that you would be okay dealing with as an owner of a family business. why is this? explain by providing examples.
Generational problem is a unique family business challenges that you, the family business owner, can easily overcome.
How do you overcome the challenges of a family business?Tips for Overcoming Family Business Challenges:
Succession planning is critical to the success of any family business.Avoid nepotism.Implement structures and systems. Involve the next generation at an early stage. Bring a Family Business Advisor. Ask all generations. Family business success story.What are the most common causes of disputes in family businesses?An often difficult issue is inheritance or family disputes regarding dividend payments. There can also be tensions about the role family members can play within the company, how quickly they can progress, and decision-making power within the company.
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why does the shortrun aggregate supply curve shift to the left in the long run, following an increase in aggregate demand?
The aggregate supply curve shifts to the left as the price of key inputs rises, making a combination of lower output, higher unemployment, and higher inflation possible.
When an economy experiences stagnant growth and high inflation at the same time it is referred to as stagflation.
whilst the charge degree modifications and corporations produce more in reaction to that, we circulate along the SRAS curve. but, any alternate that makes manufacturing special at every possible fee level will shift the SRAS curve. occasions like these are called “shocks” because they are not predicted.
the short-run aggregate supply curve will shift to the left. If oil prices rise unexpectedly, the short-run aggregate supply curve will shift to the left.
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which of the following is false? you don’t need disability insurance when you have a job. the cost of disability insurance is based on elimination (waiting) period. the cost of disability insurance is based on age. if your employer doesn’t offer it you can buy it on your own.
When you are employed, disability insurance is not necessary. This assertion is false.
Disability insurance, as the name suggests, is an insurance product that pays out if the policyholder becomes disabled and is unable to work or earn an income.
The US Social Security system allows people to apply for government-provided disability insurance. In addition, private insurance companies offer disability insurance.
For example, if property and casualty insurance pays the policyholder the value of the stolen property, the loss is covered by the insurance product. Disability insurance, on the other hand, compensates for lost wages due to disability.
Generally accepted accounting principles (GAAP) use standardized accounting rules to ensure companies do not overstate these costs.
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the following sales and cost data (in thousands) are for two companies in the transportation industry:
Sales and cost data are for two companies in the transportation industry:
1 a. The following information is required to calculate degree of operating leverage for company A
The contribution margin is $90,000
The operating profit is $57,600
The degree of operating leverage is calculated below
Degree of operating leverage = Contribution / operating profit
=$90,000 / $57,600
=1.5625 or 1.56 rounding off to 2 decimals
The degree of operating leverage is 1.56 for company A
b) The following information is required to calculate degree of operating leverage for company B
The contribution margin is $126,000
The operating profit is $64,600
The degree of operating leverage is calculated below
Degree of operating leverage = Contribution / operating profit
=$126,000 / $64,600
=1.9505 or 1.95 rounding off to 2 decimals
The degree of operating leverage is 1.95 for company B
1b) if the sales increase from current level the company B will have higher contribution and operating income in terms of percentage growth than Company A. This is because the DOL is higher for company B than company A.
2)The following information is required to calculate the percentage increase in profit for company A
The increase in sales turnover is 20%
The degree of operating leverage is 1.56 for company A
The change in profit percentage is calculated below
Change in profit percentage = increase in sales percentage x degree of operating leverage
= 20% x 1.56
=31.20 %
The increase in profit percentage would be 31.20% for company A
The following information is required to calculate the percentage increase in profit for company B
The increase in sales turnover is 20%
The degree of operating leverage is 1.95 for company B
The change in profit percentage is calculated below
Change in profit percentage = increase in sales percentage x degree of operating leverage
= 20% x 1.95
=39 %
The increase in profit percentage would be 39% for company B
The company will have greater increase than company B because of higher degree in operating leverage
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the dollar store, dollar general, and dollar tree are discount stores that______ so they can sell goods at lower prices than usual.
The dollar store, dollar general, and dollar tree are discount stores that lower profit margins so they can sell goods at lower prices than usual.
The net profit margin, which is typically expressed as a percentage, is a reliable predictor of a company's overall success. But bear in mind that a single number in a report from a corporation is rarely sufficient to highlight overall company performance. If expenses rise along with sales, the increase in revenue could result in a loss. On the other hand, a drop in income combined with strict cost management measures could increase the company's profit.
A corporation that has a low net profit margin either has an inefficient cost structure or uses bad pricing tactics. Consequently, a low ratio may be caused by:
inadequate managementHigh prices (expenses)Poor pricing tacticsInvestors should utilize the profit margin ratio's figures as a general gauge of a company's profitability performance and, as necessary, start more in-depth investigations into the factors that contribute to profitability increases or decreases.
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victor valencia is paid $10 per hour. during the week ended 6/30, victor worked 40 hours. assuming a 6.2% social security tax, the company would withhold $ from victor's gross pay for social security taxes.
If the social security tax was 6.2%, Dora's employer would deduct $24.48 from her gross pay as social security taxes.
A social security tax is what?
The federal Old Age, Survivors, and Disability Insurance program, which is run by the Social Security Administration, is commonly referred to as "Social Security" in the United States. The current Social Security Act, as amended, covers a number of social welfare and social insurance programs. The original Social Security Act was passed in 1935. The Federal Insurance Contributions Act (FICA) and the Self-Employed Contributions Act Tax (SECA) are payroll taxes that are primarily used to fund Social Security (SECA).
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Leading business writers emphasize that __________ is one of the most important and challenging tasks in the decision-making process. (a) Escalation of commitment (b) Rational maximization (c) Translating decisions into action (d) Confirmation bias (e) Bounded rationality
Leading business writers emphasize that execution—translating decisions into action—is one of the most important and challenging tasks in the decision-making process.
What do you mean by the decision-making process?Making decisions involves identifying a course of action, acquiring data, and weighing potential answers. By gathering pertinent data and outlining options, a step-by-step decision-making process can assist you in making more careful, considered decisions.
Why is decision-making so important?Decision-making is crucial since it enables you to select from a variety of possibilities. Gathering all relevant data and weighing its benefits and drawbacks are necessary steps before reaching a decision. In order to make the best judgments, it is essential to concentrate on the actions that can assist.
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Large firms may create a secure website known as a ____________ to link to suppliers and key business partners.
Private industrial networks—secure websites made by large businesses—might be developed. to connect with suppliers and important business partners.
what is The definition of a privately held exchange?Private exchanges are run and owned by a single organization. The exchange is only used by the owner to exchange data with reputable suppliers and clients. Through those exchanges, customers can organize and control their purchases from favored providers.
what is An example of a virtual private company?The same technology is used by public operator-run LTE networks and private LTE networks for regular mobile phones. One significant distinction is that the private broadband network is totally on-site in the business's own operating environment and is managed by the business.
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the median earnings for a 25 to 34 year old, full-time, year round worker with a high school education was about $31,830 in 2016, while similar workers with a bachelor's degree (but no further education) earned $49,990, and as a result, they pay more income tax. a. there a private benefit for individuals who attend college and earn a bachelor’s degree. b. does an individual's attainment of a bachelor's degree generate an externality? there is no way to determine whether there is an externality in this case. no externality exists because all of the benefits of a college education are private. a positive externality exists because college educated individuals pay higher taxes and are often considered more valuable to employers than individuals without college diplomas. a negative externality exists because individuals who receive a bachelor's degree could have spent the time working instead of attending college.
Externalities are the costs or benefits of economic activity that are felt by unaffiliated third parties. The ultimate benifit or cost of a good or service does not take the external cost or benefit into account.
The answer is quite theoretical
Yes. Higher yearly and lifetime incomes are strongly connected with college degree than with high school education. Additionally, there are non-financial advantages like social development, personal enrichment, and the chance to interact with people from various cultures and backgrounds.The advantages of a workforce and population with high levels of education go beyond what is good for the individual. Increases in human capital can boost productivity across the economy, and better education will raise people's chances of achieving social and economic successes that will benefit society as a whole.Too few. There is a positive externality, thus when a person decides to further their education, some of the advantages won't be taken into consideration.There can be a minimal education standard set by the government. In order to encourage more people to enroll in college, the government might potentially offer a subsidy.Learn more about Externalities here: https://brainly.com/question/14018373
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The sales philosophy and process that emphasizes a commitment to maintaining customer relationships over the long term and investing in opportunities that are mutually beneficial to all parties is known as ________ selling.
Relationship selling is a sales concept and method that places an emphasis on a dedication to long-term client relationships and investing in possibilities that benefit all parties.
What does the word "selling" really mean?sales, to provide to or end on behalf of another in return for cash; sell to a buyer for a fee: He paid me $1,000 to buy the automobile, which he dealt in, kept, or offered for sale.
Do selling and making sales equate?Sale, which appears in the expressions for sale as well as on sale, refers to a trade at a discounted price. When used as a verb, sell means to provide something in return for money, or to encourage or persuade someone to do something.
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in addition to sanctions imposed by the maryland real estate commission, serious violations of real estate license laws can result in what?
Both you and your broker might be penalized for significant offenses when they were known to them, and both of you could have your licenses suspended or revoked.
If you are found guilty of a significant offense in Pennsylvania and it is discovered that your broker knew about it, what is the worst-case scenario?Both you and the broker might get fines and have your licenses revoked or suspended.
What is the maximum fine that the Maryland real estate commission will impose?The most severe penalty will consist of a real estate license being revoked and a hefty fine exceeding $10,000. This could occur if a Maryland real estate broker collects rental income on the client's behalf but does not give the client access to the funds.
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if, for a perfectly competitive firm, marginal cost is greater than marginal revenue for the 100th unit, then it follows that group of answer choices producing the 100th unit adds more to total revenue than it does to total cost. producing the 100th unit adds more to total cost than it does to total revenue. marginal cost equals marginal revenue for the 99th unit. the firm is not maximizing profit, or minimizing losses, if it produces the 100th unit. b and d
The Correct option is E. Producing the 100th unit adds more to total cost than it does to total revenue and the firm is not maximizing profit or minimizing losses.
In economics, the marginal price is the trade inside the general value that arises while the quantity produced is incremented, the fee of producing additional quantity. In some contexts, it refers to an increment of 1 unit of output, and in others, it refers to the fee of change of general fee as output is multiplied by an infinitesimal amount.
The marginal cost refers back to the growth in production costs generated by the manufacturing of additional product devices. it's also referred to as the marginal value of manufacturing. As discernment 1 shows, the marginal fee is measured in dollars per unit, whereas the overall fee is in dollars, and the marginal cost is the slope of the full cost, the charge at which it increases with output. The marginal fee isn't like the common fee, that is the total cost divided by using the number of units produced.
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which customer scenario is best suited to maximize the benefits gained from using a virtual private cloud?
A small start-up business customer scenario is best suited to maximize the benefits gained from using a virtual private cloud, it focuses primarily on short-term projects and has minimal security policies
What are Customer service scenarios?
Role-playing situations for customer service help agents be ready for actual client interactions. They are based on everyday scenarios that arise when servicing customers and give suggestions for how to handle them.
Customer care agents are given ready-made answers to various clients' problems via scripting and playing out customer service scenarios.
Additionally, it instructs staff on how to deal with hostile clients. The method provides several advantages for your company, including:
helps create close ties with customersincreases client satisfactionimproves how customers feel about your brandFrom the viewpoint of customer care representatives, role-playing situations help employees feel less stressed.After all, when you're on the spot during a phone conversation, feeling prepared is crucial.
Agents will be prepared since they practised what was required of them—because of this, adding role-playing customer care situations to regular customer service training and new rep onboarding is a great idea.
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d) if aggregate supply is vertical, what role does aggregate demand play in determining output? in determining the price level?
At the long way proper, the combination supply curve turns almost vertical. At this amount, better expenses for outputs can't encourage extra output because even though corporations need to amplify output, the inputs of exertions and machinery inside the economic system are fully employed.
The vertical axis represents the price level of all final items and offerings. The aggregate rate degree is measured by either the GDP deflator or the CPI. The horizontal axis represents the actual amount of all items and services purchased as measured by using the level of actual GDP.
If you had been to symbolize combination demand graphically, the aggregate quantity of products and offerings demanded might be located at the horizontal X-axis, and the overall fee level of the complete basket of goods and offerings would be represented at the vertical Y-axis.
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The owners of the gas stations in a town are trying to set up a cartel that will raise the price of gasoline. Which of the following will increase the chances that the cartel will fail because of cheating by the owners? A) All of the gas stations face the same costs. B) There are only a few gas stations. C) The gas stations are producing as much as they can. D) The gas stations vary in terms of the services that they provide.
The option that will increase the chances that the cartel will fail is the gas stations vary in terms of the services that they provide. (option D)
What is a cartel?
Cartels are features of oligopolistic firms. An oligopoly is a firm where there are few large firms that operate in an industry.
A cartel is when two or more producers of a certain good or service come together to regulate either the price of their good or the quantity of their goods that would be supplied. The producers that come together are usually competitors.
When the gas stations vary in terms of services they provide, there would be no incentive for them to remain in the cartel.
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In a case whereby the owners of the gas stations in a town are trying to set up a cartel that will raise the price of gasoline the option that will increase the chances that the cartel will fail because of cheating by the owners is D) The gas stations vary in terms of the services that they provide.
What is a cartel?A cartel can be described as the group of independent market participants thast comes together so that they can improve their profits and dominate the market.
It should be noted that the Cartels are usually associations that can be found in the same sphere of business, hence in the case above gas stations vary in terms of the services that they provide and this can make the cartel tyo fail.
Therefore, option D is correct.
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Who will have the most money to spend on a new car at the end of the 5 years? will have the most money to spend.
The general rule of thumb is to stick to a budget that is no higher than 50% of your annual wage. You can decide whether to take into account gross income or net income. You can accept a budget of Rs. 10 lakhs if your yearly salary is that amount.
How much cash is required to purchase a car?One must make sure that only 10% of the family's annual income and car-related expenses should be taken into account. Poor planning can influence future expenditures and prevent you from making financially irresponsible decisions. Nobody can prevent you from purchasing your ideal vehicle.
What should I spend on a car if I make $100,000?Numerous lenders accept DTIs of around 50% for auto loans (including refinance loans). Using the 36% method, multiply your family's income by 0.36 to get the size of the car you can buy. So, for instance, if you make $100,000, you might, provided you have no other debt, afford to take out a car loan of up to $36,000.
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christopher manages a grocery store in a country experiencing a high rate of inflation. he is paid in cash twice per month. on payday, he immediately goes out and buys all the goods he will need over the next two weeks in order to prevent the money in his wallet from losing value. what he can't spend, he converts into a more stable foreign currency for a steep fee. this is an example of the
If christopher manages a grocery store in a country experiencing a high rate of inflation in which what he can't spend, he converts into a more stable foreign currency for a steep fee. this is an example of the Shoe-leather Costs .
What is Shoe-leather Costs?
Shoe-leather Costs can be defined as the way in which a person tend to spend the money they have at hand so as to avoid having cash at hand. A person may tend to engage in this act so as to reduce inflation tax they may experience as a result of having cash.
A person who has cash can as well convert the cash into a more reliable currency so as to prevent paying inflation tax on the cash they have.
Therefore this is an example of Shoe-leather Costs.
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the policies that enabled the high-risk mortgages and financial instruments that caused the 2008 financial crisis reflect a
According to the statement, liberal ideology calls for lowering financial market regulation.
What are financial requirements?The cost if attendance (COA) at even a school as well as your expected family commitment are divided by two to determine your financial need (EFC). While COA differs from institution to institution, your EFC remains the same regardless of the school your attend.
Which four financial needs are there?The beginning of financial stability for most Americans is employment. For budgeting purposes and to cover costs, people want income. They also need to save money for a rainy day, invest for future returns, leverage credit to buy assets, and insure themselves against shocks.
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Management by measurement is a control principle that states that managers should be informed of a situation only if data show a significant deviation from standards.
True
False
It is false that management by measurement is a control principle that states that managers should be informed of a situation only if data show a significant deviation from standards.
A control principle known as "corrective action" suggests that managers should only be made aware of a situation if data reveal a considerable departure from norms.
Management through measurement is the process of identifying key performance indicators that managers may use to measure how successfully their teams are achieving predetermined goals.
Establishing the performance standard that will be regulated is the first stage in any control procedure. A standard is a benchmark that can be used to compare processes or performance.
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assess tesla's overall strategy in the electric vehicle. do you think tesla is building a sustainable business model as an automaker? explain?
The most well-known product from Tesla, its electric vehicles, are really more environmentally friendly than conventional cars with combustion engines.
Briefing:-Electric vehicles produce more pollutants during production, but after 20,000 miles on the road, when they are driving much less, they become more environmentally beneficial.
In its role as an automaker, is Tesla pursuing a sustainable business model?In order to "accelerate the advent of sustainable mobility by bringing appealing mass-market electric cars to market as soon as possible," Tesla's creator and CEO Elon Musk established the firm.
1 Tesla's profitable business strategy is built on this aim.
What enables Tesla to remain viable?For instance, Tesla offers both homeowners and businesses the chance to produce solar energy using solar panels and store it in a Powerwall battery. Tesla says it also wants to make sure its batteries are recycled ethically and for a longer period of time.
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the travel industry uses dsss for yield management. what is yield management, and what is the output of a yield management dss? how does it affect revenue and operations?
Businesses in the hospitality, aviation, and other tourism-related industries frequently use yield management as a pricing approach to maximize income from perishable inventory.
A yield management technique enables hotel operators to maximise the revenue they generate from a limited number of hotel rooms that must be booked by particular dates. Managers can predict demand and adapt in accordance with it by using historical performance data and broad industry trends. Two of the most helpful tools accessible to managers in the field of hotel management are yield management and revenue management, which enable them to maximise the revenue they receive from guests. Despite the tight connections and many similarities between the two ideas, there are also some significant distinctions. Please read the article "What is Revenue Management?" for more information on revenue management in detail.
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there are regions in which the three spheres of quality overlap. what are some of the overlaps between management, assurance, and control? why are they important?
The three spheres of quality that often overlap are:
Quality controlQuality AssuranceQuality Management.Some of the overlaps between management, assurance, and control are:
High-quality Management is what leads to high-quality control. Low-quality control leads to low-quality assurance. Low-Quality assurance leads to low financial performance which may make it difficult to attract quality management.
Why are the three spheres of quality important?Quality is divided into three components: quality assurance, quality factor control, and quality management. In terms of the context of the three terminologies, these three words are relative to one another.
The quality spheres are introduced throughout the company to guarantee that the manufacturing process is consistent. It focuses on product and service planning, quality assurance, and product quality management in order to effectively meet the organization's goal.
Quality control, quality assurance, and comprehensive quality management are three areas under quality management that help to maintain the organization's foundation solid.
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carson has just purchased his first gas grill. he brought it home and is testing it out for the first time by barbecuing burgers for his friends. what acronym represents where carson is at in the purchase process?
As Carson has just purchased his first gas grill, he brought it home and is testing it out for the first time by barbecuing burgers for his friends. An acronym that represents where carson is at in the purchase process is SMOT which means second moment of truth.
What is second moment of truth?In marketing, a moment of truth refers to business lingo for any opportunity a customer has to form, as an impression about a company, brand, product or service.
The second moment of truth is the moment when the consumer experiences a product or service following the purchase decision. Also, the second moment of truth is the moment that will determine the consumer's brand perception and future buying decisions.
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