The number of people who have been exposed to a new advertising campaign in a sample of 500 individuals is as follows: 200 were exposed for 10 seconds, 150 were exposed for 20 seconds, and 150 were exposed for 30 seconds. Calculate the exposure distribution for this campaign.

Answers

Answer 1

The exposure distribution for this campaign is;Group A: 40% Group B: 30% Group C: 30%.

Exposure distribution refers to the number of times that a person views an advertisement or a piece of marketing content. This metric is significant since it helps companies to analyze the number of views for different content.

Exposure Distribution = (Number of Exposures / Total Sample Size) * 100 In this case, the total sample size is 500 people. Therefore, the number of exposures for each group is;

Group A: 200 exposures for 10 seconds

Group B: 150 exposures for 20 seconds

Group C: 150 exposures for 30 seconds.

To calculate the exposure distribution, we need to calculate the percentage of people in each group. This calculation is done using the formula given above.

For example,Group A: (200/500) * 100 = 40%Group B: (150/500) * 100 = 30%Group C: (150/500) * 100 = 30%

Therefore, the exposure distribution for this campaign is;Group A: 40%Group B: 30%Group C: 30%

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Related Questions

Which actions would the Federal Reserve most likely take to slow inflation? (1 point) Lower discount rate and buy government securities Raise reserve requirement and lower discount rate Raise reserve requirement and sell government securities Buy government securities and raise discount rate

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To slow inflation, the Federal Reserve, which is the central bank of the United States, should  take actions  like Raise reserve requirement and raise discount rate.

To slow inflation, the Federal Reserve, which is the central bank of the United States, would most likely take actions such as raising the reserve requirement and raising the discount rate.Raising the reserve requirement means that banks are required to hold a higher percentage of their deposits as reserves, reducing the amount of money available for lending and spending. By increasing the reserve requirement, the Federal Reserve aims to decrease the money supply and curb excessive lending, which can contribute to inflationary pressures.Raising the discount rate is another tool used by the Federal Reserve to combat inflation. The discount rate is the interest rate at which banks can borrow directly from the Federal Reserve. By raising the discount rate, borrowing becomes more expensive for banks, which can discourage borrowing and slow down economic activity.These measures aim to reduce the amount of money in circulation, making it more costly to borrow and spend, and thus help control inflationary pressures. By tightening monetary policy through these actions, the Federal Reserve seeks to strike a balance between maintaining price stability and promoting sustainable economic growth.

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Suppose you have the opportunity to invest in a project that provides you with $4,000 every year forever. If you require an 8% return on investments with similar risk, what is the most you would be willing to pay for this project?

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To determine the maximum amount you would be willing to pay for the project, we can use the concept of the present value of perpetuity. The present value is the current worth of future cash flows discounted at a specified rate of return. In this case, the perpetuity provides a constant cash flow of $4,000 every year indefinitely.

The formula for the present value of perpetuity is:

Present Value = Cash Flow / Discount Rate

Given that the cash flow is $4,000 and the required return or discount rate is 8% (0.08 as a decimal), we can calculate the present value as follows:

Present Value = $4,000 / 0.08 = $50,000

Therefore, the most you would be willing to pay for this project is $50,000. This amount ensures that the annual cash flow of $4,000 is equivalent to an 8% return on your investment, considering the risk and time value of money.

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