The false statement is: marketing communications for familiar brands are easier and more effective than for unfamiliar brands.
Brand equity refers to the worth an organization gains from a product with a recognizable and loved name compared to a generic equivalent.
The company's assessment of the market was hardly objective. They saw the 'broken' as a drag that their product resolved. A complete is among the foremost necessary assets an organization has. As a result, it represents the corporate and helps keep it in consumers' minds.
Brand equity refers to the worth an organization gains from a product with a recognizable and loved name compared to a generic equivalent.
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are costs that require future expenditures of cash or other resources. select one: a. committed costs b. sunk costs c. outlay costs d. opportunity costs
Out of the choices provided above, it can be concluded to state that the outlay costs are the ones that are required under future expenditures of cash or other resources within an organization. Therefore, the option C is correct.
What is the significance of Outlay costs?The outlay costs of an organization can be referred to or considered as the costs that are compulsorily incurred for the purpose of initiating the core business activities carried by an organization. They are not incurred in present financial period, but are to be incurred at a deferred date for an organizational operation.
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after a period of exercise, a person will breathe heavily for some time after the activity has ceased. what is happening during this time as the oxygen debt is being paid?
Even though the muscles no longer require the extra energy they did a few seconds earlier, the body responds to strenuous exercise by continuing to take deep breaths. This is due to the body's accumulation of an oxygen deficit.
Why does a person continue to struggle to breathe after doing a lot of exercise?
Your body uses more oxygen and produces more carbon dioxide when you exercise and make your muscles work harder. Your breathing must increase from approximately 15 times per minute (or 12 liters of air) when you are resting to approximately 40–60 times per minute (or 100 liters of air) when you are exercising in order to meet this additional demand.
What is involved in repaying the oxygen debt after muscle activity?
The liver and muscles need to turn the lactic acid back into pyruvic acid after exercise. A lot of the oxygen that the body is currently taking in does the conversion rather than being used elsewhere in order to accomplish that. This is called "repaying the debt," which is why it is called "oxygen debt."
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southwest airlines has gained a competitive edge and built long-term profits by putting its (fill in the blank) first.
Southwest airlines has gained a competitive edge and built long-term profits by putting its employees first.
Three Reasons why Putting Employees First is Just Good Business
Reduce turnover and the need to hire and onboard new workers. Some turnover is inevitable. Increase productivity; make the most of your team. A positive employee experience spread outward.
Employee engagement is increased when people are prioritized. Employee engagement improves retention, job satisfaction, output, quality, productivity, customer satisfaction, top line revenue, and bottom-line profits.
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assuming an economy is initially at potential output, in the long run, an expansionary monetary policy is expected:
Assuming an economy is at the beginning at achievable output, in the lengthy run, an expansionary economic coverage is expected: no longer to affect output in the long run.
-In the long run, an expansionary economic coverage does not have an effect on possible output and is translated alternatively into greater prices, no longer higher output
What is an expansionary monetary policy?Expansionary Monetary Policy
Also recognised as free monetary policy, expansionary coverage will increase the grant of money and deposit to generate economic growth. A central financial institution may installation an expansionist monetary coverage to decrease unemployment and improve increase for the duration of hard economic times.The remaining long-run effect of an increase in the cash furnish in a floating exchange fee device is a depreciation of the forex and no change in real GNP. In the transition process, there is an inflationary effect.
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https://brainly.com/question/28081661#SPJ4The combination of factors that a company can control to influence consumers is called the marketing _______.
The combination of factors that a company can control to influence consumers is called the marketing mix.
What do we mean by marketing mix?In marketing, the marketing mix means the set of actions or tactics that a company uses to promote its brand or product in the market. The 4Ps that makes up the typical marketing mix includes Price, Product, Promotion and Place.
The importance of marketing mix for most businesses is to make sure they are marketing the right product to the right person, at the right price, in the right place and at the right time.
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a borrower has a 30-year, $500,000 loan with an interest rate of 6.25%. his monthly principal and interest payment is $3,078.59. what's the total amount he'll pay over the life of the loan?
The total amount of interest over the period of 30 years = $1,108,292.40
Mortgage payments are divided into two parts. The principal is the loan amount, and the interest is the monthly fee charged by the lender on top of the principal.
Because of a process known as amortization, your monthly payment is consistent with fixed-rate mortgages.
Your monthly payment may include other expenses such as mortgage insurance premiums and taxes held in escrow in addition to the principal and interest paid to the lender.
Monthly Principal = $3,078.59
Yearly Principal = $3,078.59 x 12
Yearly Principal = $36,943.08
Years of Interest= 30
The total amount of interest over the period of 30 years = $36,943.08 x 30
The total amount of interest over the period of 30 years = $1,108,292.40
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item 5 a bond that pays interest annually yields a rate of return of 9.50 percent. the inflation rate for the same period is 3 percent. what is the real rate of return on this bond?
A bond that pays interest annually yields a rate of return of 9.50 percent. the inflation rate for the same period is 3 percent. The real rate of return on this bond is 6.31%
It is calculated as:
1+0.095=(1+r)*(1+0.03)
1.095=(1+r)*(1.03)
1.095/1.03= 1+r
1.063-1 = r
0.063= r
6.31% = r
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why might investors prefer stock dividends over cash dividends? a.) if they are seeking flexibility b.) if they are seeking a predictable income stream c.) if they are seeking a stable share price d.) if they are seeking short-term liquidity
Investors prefer stock dividends over cash dividends if they are seeking short-term liquidity.
What is stock dividend?An additional share of firm stock is given to the holders of common stock through a stock dividend. According to each shareholder's ownership stake in the firm, these dividends are dispersed equally to each. The share of their ownership in the corporation is maintained by such distributions. The dividend given to holders of common stock from the company's profits is known as a common stock dividend. The payout comes in the form of cash or shares, just like regular dividends. Particularly when the payout is a cash distribution that is effectively a liquidation, the law may be able to control the common stock dividend's size. These financial dividends could be given with the intention of deceiving creditors.
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which statement is true regarding the influence of technology on pricing? multiple choice customers are more confused about prices than ever before. marketers of online stores review their initial prices against the prices of traditional brick-and-mortar stores but not vice-versa. technology has eliminated antiquated pricing structures like mark-up pricing or demand pricing. the internet has made it difficult for customers to compare prices of products. technology has helped to shift the balance of power from companies to customers.
Statement this is genuine concerning the affect of generation on pricing is B- entrepreneurs of on-line shops overview their preliminary expenses in opposition to the expenses of conventional brick-and-mortar shops however now no longer vice-versa.
The required details for pricing in given paragraph
Pricing is the method wherein a enterprise units the rate at which it'll promote its merchandise and services, and can be a part of the enterprise's advertising and marketing plan. In placing expenses, the enterprise will don't forget the rate at which it may accumulate the goods, the production price, the marketplace, competition, marketplace condition, brand, and high-satisfactory of product. Pricing is a essential factor of product management and is certainly considered one among the 4 Ps of the advertising and marketing mix, the alternative 3 factors being product, promoting, and place. Price is the best sales producing detail among the 4 Ps, the relaxation being price centers. However, the alternative Ps of advertising and marketing will make a contribution to decreasing rate elasticity and so permit rate will increase to power more sales and profits.
Thus, pricing is the maximum essential idea within side the discipline of advertising and marketing, it's far used as a tactical selection in reaction to converting competitive, marketplace and organizational situations.
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when the local currency of a foreign subsidiary is the functional currency, the foreign subsidiary's inventory carried at cost would be converted to u.s. dollars by:
The foreign subsidiary's cost-based inventory would be converted to U.S. dollars by translation through the current exchange rate.
How is a foreign subsidiary accounted for?The currency that affects sales prices is the subsidiary's functional currency. The subsidiary's functional currency is that of the nation whose laws and level of competition affect sales pricing.
Because it is the local currency, the corporation decides to utilize euros as the functional currency. In a different scenario, a Mexican business with the majority of its operations in the US would utilize the US dollar as its functional currency, even while its financial statements are expressed in terms of Mexican pesos. If your company uses US GAAP for its financial reporting and has control over a foreign subsidiary, the foreign subsidiary must be included in the financial reporting of the US parent.
The financial statements must be translated to U.S. dollars if the overseas subsidiary does not keep records in that currency.
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What type of investment is sector investments
(ex: stock, CD, mutual fund, bond, etc.)
Mutual funds and exchange-traded funds that focus on a particular market or industry are referred to as sector funds or speciality funds. These funds use a tailored strategy and limit their investments to businesses operating in particular economic sectors.
What is investment?Investments are financial commitments made to acquire assets in the hopes that their value would rise over time. Investment necessitates the loss of a current resource, such as time, money, or effort. In the world of finance, investing is done in order to profit from the asset being put to use.
Investing is a successful approach to use your money and possibly increase your fortune. The power of compounding and the trade-off between risk and return are the main reasons investment has a higher growth potential.
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2. businesses may use multiple, coordinated e-commerce applications that engage you in a purchase decision (such as allowing a customer in a physical store to scan a product upc code to see social media comments, price comparisons for nearby stores, or a coupon for a discounted purchase). what is this marketing plan called?
This marketing plan called Omnichannel marketing.
What is Omnichannel marketing?The goal of omnichannel marketing is to create a seamless, integrated shopping experience across all of a brand's sales touchpoints, such as physical stores, live events, mobile devices, and online retailers. Every time customers encounter the brand, it creates consistency using data and analytics.
Retailers may increase availability with omnichannel, increase traffic and sales, and integrate digital touchpoints. An omnichannel retail strategy enhances the customer experience and offers more channels for customers to make purchases, whether they are made online, on mobile devices, or in physical stores.
A successful omnichannel strategy integrates aspects of sales strategy, digital marketing, and customer support with the goal of providing customers with a completely integrated experience regardless of the channel they use.
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maria needs to buy a tent, sleeping bag, and hiking boots for a two-week camping trip in the mountains. she has never bought camping equipment before and assesses what other equipment she may require during her trip. she also asks her friends, who have gone camping before, what equipment she should buy. once she has purchased all the camping gear, she evaluates whether she made the right purchases. in this situation, maria is engaging in:
The given question problem is case of extented problem solving.
Extended problem solving is making a purchasing decision without the buyer having any information or experience with the product, service and supplier.
Consumers typically opt for comprehensive problem solving when they realise their needs are completely new and require a great deal of effort to satisfy.
The customer decision-making process involves different levels of purchasing decisions.
Comprehensive problem SolvingLimited problem solvingRoutine voting behavior.Elements of Comprehensive Problem Solving :
The various parameters that contribute to extended problem solving are:
1. Expensive products: cars, houses, etc.
2. Rare Purchases: Cars, HD TV Purchases
3. More Customer Involvement : laptop, ROM, Display, etc.
4. Unknown Product Category: Real Estate is a very unknown category
In the given problem is a case Maria decision making about purchase is based on extended problem solving.
Maria hasn't bought any camping equipments . Hence, she is relying on recommendations from her friends in order to choose best camping equipment and quality one.
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one remedy to consumers who sign lease agreements is to receive attorney fees if the court decides that the lessor has subjected the consumer to a(n): blank .
Attorney's fees are restricted in cases involving leases or consumer contracts.
What serves as the fundamental foundation for calculating attorney fees?In the absence of an express agreement, the legal term "quantum meruit," which literally means "as much as he deserves," is used to determine an attorney's professional fees. A contingency fee compensates the lawyer for their legal services based on a percentage of the settlement or verdict. Although it can be utilized for other types of cases as well, this kind of arrangement is commonly employed for personal injury cases (negligence incidents like car or slip-and-fall accidents). The level of difficulty of a certain legal activity, the time commitment, the attorney's experience and expertise in that field of law, as well as the cost of doing business, are all taken into account when determining how much to charge a client.
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Attorney's fees are restricted in cases involving leases or consumer contracts.
What serves as the fundamental foundation for calculating attorney fees?In the absence of an express agreement, the legal term "quantum meruit," which literally means "as much as he deserves," is used to determine an attorney's professional fees. A contingency fee compensates the lawyer for their legal services based on a percentage of the settlement or verdict. Although it can be utilized for other types of cases as well, this kind of arrangement is commonly employed for personal injury cases (negligence incidents like car or slip-and-fall accidents). The level of difficulty of a certain legal activity, the time commitment, the attorney's experience and expertise in that field of law, as well as the cost of doing business, are all taken into account when determining how much to charge a client.To learn more about attorney's refer to
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efficient use of resources allowing for lower prices to customers and/or higher margins, while maintaining excellent quality describes which lean operation competitive advantage?
The correct answer is zero waste.
Zero waste is a collection of waste prevention guidelines that supports restructuring resource life cycles to maximise product reuse. Avoiding dumping rubbish in landfills, incinerators, or the ocean is the aim of this movement.
The Zero Waste International Alliance (ZWIA) has accepted the following definition:
Zero waste refers to the preservation of all resources by responsible production, consumption, reuse, and recovery of all goods, packaging, and materials, without burning them or releasing waste into the atmosphere, water, or land that could endanger human health or the environment.
In contrast to end-of-pipe waste management, zero waste refers to waste prevention. This whole systems approach seeks to drastically alter how resources move through society such that there is no waste.
Achieving zero waste involves more than just reducing, reusing, and recycling waste. To cut waste, it focuses on redesigning the manufacturing and distribution networks.
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tools of the blank mix are used to inform prospective buyers about the benefit of a product, persuade them to try it, or remind them later about the benefits they have enjoyed using it. multiple choice question. publicity promotional communication selling
Tools of the promotional mix are used to inform prospective buyers about the benefit of a product, persuade them to try it, or remind them later about the benefits they have enjoyed using it.
The definition of "promotion mix" is "the element in a company's marketing mix that assists in informing, persuading, and reminding the market about a product and/or the organization selling it, in hope of altering the recipient's attitudes, beliefs, or conduct." A promotional mix combines marketing tactics including direct marketing, sales, public relations, and advertising to achieve a certain marketing goal. Typically, the promotional mix makes up a relatively minor portion of the total marketing mix.
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according to the fiedler contingency model, which leadership style would be most effective to get the meeting back on track?
The most effective leadership style for getting meetings back on track is the task oriented leader style.
Fiedler's contingency model is a disadvantaged model that the leader's contribution to the effectiveness of group performance depends on the style or style of leadership and the situation it faces. This theory is based on the structuring of the leader's organization (relationships or tasks), the elements of the situation (leader-member relations, task structure, and the power of the leader's position), and the leader's organization which is found to be most effective.
One of the basic leadership styles according to Fiedler is a task oriented leader where these leaders have a strong tendency to get the job done regardless of their relationship or bond with their followers. This leadership style is the most effective for getting meetings back on track because it focuses on structured tasks.
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under audience, in the demographics overview report, which age group brought in the highest number of users?
Under audience, the 25-34 age group attracted the most users in the demographics overview report.
Which four types of demographics are they?Demographic analysis is a method that can be used to examine entire societies or specific groups of people. Age, sex, education, nationality, ethnicity, and religion are just a few examples of demographics.
Who is a report's intended audience?Your intended audience is known as your target audience. They are the group of readers you hope will read your document or who you want to read it. You are creating your document for these people.
Which demographics are utilized for audience analysis?Age, gender, religion, ethnicity, class, sexual orientation, occupation, level of education, membership in a group, and a plethora of other categories make up an audience's demographics. A wise speaker pays attention to these categories because they frequently organize individuals' identities and experiences.
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another effect of binding price ceilings is the emergence of a black market. the price of the good in the black market can be found using a supply and demand diagram. first find the black-market price in the short run for this market. then find the black-market price in the long run for this market. what happens to the black-market price between the short run and the long run?
A price ceiling is the legal maximum price that can be charged for any product. A binding price ceiling is below the equilibrium price and causes a shortage.
This shortage leads to the emergence of the black market. In the black market, the price is higher than the equilibrium price.In long run, both demand and supply become more elastic. As a result, the black market price decreases. However, it is still above the equilibrium. PBsr is a black market price in the short run. PBlr is a black market price in long run.Black cash is the proceeds of an illegal transaction, on which earnings and other taxes have no longer been paid, and that could simplest be legitimized with the aid of a few forms of money laundering. due to the clandestine nature of the black economy, it isn't viable to determine its length and scope.
A black marketplace, underground economic system, or shadow financial system is a clandestine marketplace or series of transactions that has some aspect of illegality or is characterized with the aid of noncompliance with an institutional set of rules. If the guideline defines the set of products and offerings whose production and distribution are unlawful by way of law, non-compliance with the guideline constitutes a black marketplace exchange for the reason that transaction itself is illegal.
Parties enticing in the manufacturing or distribution of prohibited goods and offerings are contributors to the illegal financial system[clarification needed]. Examples consist of illegal drug alternatives, prostitution (which is prohibited), illegal forex transactions, and human trafficking. Violations of the tax code related to earnings tax evasion represent membership in the unreported financial system
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elena is excited to invest, but she is worried that she might lose her investment funds by making risky investments. how could elena use diversification to manage her risk?
Elena can use diversification by purchasing multiple assets from multiple sources in order to manage her risky investment.
Diversification is a strategy for risk management where one person can make a wide variety of investments within a portfolio, which helps in reducing the risk of losing funds. A diversified portfolio ensures multiple purchasing of assets and investments and prevents single asset or risk increment which leads to limiting exposure for the investors.
Purchasing assets from multiple sources are not just limited to among companies, diversification provides buying investments in different countries, sizes of companies, industries, or term lengths for income-generating investments. Buying 20 - 30 stocks from different sources proves to be a cost-effective level of risk reduction.
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a monopolist who price discriminates perfectly will produce the socially efficient level of output. true false
A monopolist who price discriminates perfectly will produce a socially efficient level of output is False.
First-degree price discrimination by a monopolist will not result in lower output than would be produced by a firm operating in perfect competition. Instead, while still maintaining total excess, the monopolist simply converts all consumer surplus into producer surplus.
A monopolist who practices perfect discrimination will impose the greatest price on each customer. As a result, each unit would bring in money equivalent to the reservation charge.
A perfectly price-discriminating monopoly produces up until the point where the price and marginal cost are equal. Monopolies are able to set prices at will because of their control over the market and the absence of direct rivals for the products they sell.
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what added value is a gips-compliant firm most likely to receive from undergoing a verification? the firm's:
In addition to meeting a marketing need, verification will provide a firm claiming adherence with additional assurance that they are, in fact, compliant.
What exactly is a GIPS verification?
Verification is the process by which a verifier determines whether the firm has met all of the GIPS standards' composite construction requirements on a company basis, and the firm's policies and procedures are designed to determine and present performance in accordance with the GIPS standards.
Therefore, In addition, other industries, such as hedge funds, private equity, and real estate, are showing a growing interest in GIPS compliance.
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suppose that a monopolist increases production from 10 units to 11 units. if the market price declines from $30 per unit to $29 per unit, marginal revenue for the eleventh unit is:
Marginal revenue for the eleventh unit is $28
Marginal Revenue = Change in Revenue / Change in Quantity
= -$1 / 1 unit
= -$1
=$29 + (-$1) = $28
In a competitive market, the price equals the marginal cost (P = MC), as shown in market price Pc and Qc are the competitive price and quantity.
Where marginal revenue equals marginal cost (MR = MC), the monopoly price and quantity are found: PM and QM. When a monopolist raises sales by one unit, it receives some marginal revenue from selling that extra unit, but it also loses some marginal revenue because every other unit must now be sold at a lower price. Profit for a company equals total revenue less total cost (TC), and profit per unit equals market price minus average cost.
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marketing, celebrity endorsement, and market share - are there relationships in the bsg among these three factors?
Business Simulations Games (BSG) are the games played by businessmen to manage the economic process. As business simulations are now aptly applicable in the real-world, big business tycoons now simulate business and marketing situations.
Economics focuses on the behavior and interactions of financial agents and the way economies paint. Microeconomics analyzes what's regarded as fundamental factors inside the economic system, which include person agents and markets, their interactions, and the outcomes of interactions. Person marketers may additionally encompass, for example, households, firms, buyers, and sellers. Macroeconomics analyzes the economy as a device where production, consumption, saving, and funding have interaction, and elements affecting it: employment of the resources of labour, capital, and land, forex inflation, monetary boom, and public policies that have effect on those factors.
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what is a project? multiple choice a temporary activity undertaken to create a unique product, service, or result the application of knowledge, skills, tools, and techniques to project activities in order to meet or exceed stakeholder needs and expectations from a project any measurable, tangible, verifiable outcome, result, or item that is produced to complete a project or part of a project key dates when a certain group of activities must be performed
The project is a short-term activity undertaken to produce a one-of-a-kind product, service, or result.
Short-term assets, often known as securities in investments, are assets kept for less than a year. In accounting, the phrase "current" refers to a short-term asset that is projected to be turned into cash in less than one year, or an obligation that is due in less than one year. The accounting profession analyzes current assets and current liabilities, and in the investment sector, a security with a holding duration of one year or less is considered a short-term security.
Short-term or current assets are relevant when calculating several important financial ratios, such as the current ratio, turnover ratio, and measuring a company's liquidity.
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rising business optimism and confidence will cause a: multiple choice 1 rightward shift of the aggregate demand curve. leftward shift of the aggregate demand curve. rightward shift of the aggregate supply curve. leftward shift of the aggregate supply curve. falling business optimism and confidence will cause a: multiple choice 2 leftward shift of the aggregate demand curve. rightward shift of the aggregate demand curve. rightward shift of the aggregate supply curve. leftward shift of the aggregate supply curve.
Increased optimism and business confidence will cause the aggregate demand curve to shift to the right.
The demand curve is a graph of the relationship between the price of a product and consumer demand over a certain period of time. The demand curve can be represented visually through graphs. This graph refers to the price point of a product shown on the vertical axis and the number of consumers shown on the horizontal axis. By using this demand curve graph, the company will see precisely about consumer demand for a product at a certain price, whether it is increasing or decreasing.
When the price of a product increases, the demand for that product decreases, so you can see the curve in the graph. If the curve is flat, it can be interpreted that this situation occurs when the difference between price and quantity demanded is very thin. Thus, the price point has succeeded in obtaining product demand.
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Suppose that the consumer price index rises from 100 to 200. From this information we may conclude that?.
When the Consumer price index rises from 100 to 200 , it concludes that the prices in an average consumer's market basket are doubled.
The Consumer Price Index (CPI) is an index commonly used to measure inflation by tracking changes over time in the price consumers pay for a basket of goods and services. These goods and services are classified into eight major groups: food and beverages, housing, clothing, transportation, healthcare, recreation, education and telecommunications.
The Consumer Price Index is calculated by measuring the price of this fixed basket of consumer goods and services within a period compared to the price of the previous period. Changes in the CPI therefore loosely reflect changes in the cost of living in the Country. As such, the CPI is the most commonly used economic indicator to identify periods of inflation (or deflation) in the Country.
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glasgow enterprises started the period with 60 units in beginning inventory that cost $2.10 each. during the period, the company purchased inventory items as follows: purchase no. of items cost 1 260 $ 2.60 2 180 $ 2.70 3 50 $ 3.10 glasgow sold 285 units after purchase 3 for $8.40 each. what is glasgow's cost of goods sold under fifo?
Glasgow's cost of goods sold (COGS) under FIFO method of inventory calculation with beginning inventory as 60 units and cost of each unit as $2.10 is $711.
Write a short note on FIFO method of inventory calculation.First in, first out (FIFO) is a straightforward method for valuing inventory that is based on the assumption that goods made or acquired first are sold first. This suggests that, in theory, older inventory gets distributed to customers before new inventory.
Even if there have been recent changes in expenses, the cost of goods sold (COGS) of the oldest inventory is used to assess the value of ending inventory. You must determine COGS at the conclusion of the accounting period or fiscal year because ecommerce inventory is regarded as an asset. Your balance sheets and inventory write-offs are impacted by ending inventory value.
To solve this question :
Given that,
Beginning inventory = 60 units
Cost of each unit = $2.10
Total Units sold = 285 units after purchase 3 for $8.40 each.
Therefore, COGS under FIFO :
= (Beginning inventory × cost of each unit) + [(Total Units sold - Beginning inventory) × cost of each unit for purchase 1]
= (60 × $2.10) + [(285 - 60) × $2.60]
= $126 + (225 × $2.60)
= $126 + $585
= $711
Hence, COGS under FIFO method is $711
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accounting for employee share purchase plans is simplified if the plan meets three conditions. one of these conditions requires that the discount on the share purchase price is:
One of these conditions requires that the discount on the share purchase price is no greater than 5%.
Employee share purchase plans allow staff members to purchase shares of the company's common stock directly from the business on convenient or advantageous conditions. We merely report the sale of new shares as employees purchase them if such a plan fits all three of the following criteria, in which case it is deemed non-compensatory and no compensation expense is recorded:
There is an equitable opportunity for participation for nearly all full-time employees Participation is open to nearly all full-time employees on an equitable basis. The market discount is modest (no higher than 5%). The employee has one month from the date the pricing is set to determine whether to participate.To learn more about Employee shares, visit the link below:
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assume that a client was involved in a $1,000,000 fraud and that the cpa's percentage of responsibility established at 25%, while the company itself was responsible for the other 75%. under which approach to liability is the cpa most likely to avoid liability entirely?
Under contributory negligence is the CPA most likely to avoid liability entirely.
By saying that the company itself was involved majorly in the fraud the auditor can save himself. He can say for example that the company knew about the fraud but still didn't care to take preventive measures. The auditor must prove that the company had a duty to take certain precautions, that they failed to do so, and that this failure contributed to their downfall and involvement in different scams and fraud and should be penalized.
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