MINI CASE STUDY - 6 marks In years gone by the soft drinks market was dominated by fizz, with Coca-Cola as the leading brand. Within UK sales of over £1 billion a year, Coke is stil massive, but in 2015 and 2016 sale fell. In recent years the big winners have been: Main water brands, e.g. Evian Energy drinks e.g. Red Bull/Monster Adult-focused drinks, such as Fever-Tree Drinks with a healthy ‘vibe’ such as Innocent Coconut water. Oddly, though in the UK no one has quite managed the trick pulled off by Oasis in America; a big selling, non-fizzy drink for adults. Answer the below questions: Q1. Outline one possible reasons why UK sale of Coca-Cola are declining (2 marks) Q2. a) Outline where you think Coconut Water is positioned on the soft drinks market map. (2 marks) b) Outline one benefit of that positioning for a business such as Innocent drinks. (2 marks)

MINI CASE STUDY - 6 Marks In Years Gone By The Soft Drinks Market Was Dominated By Fizz, With Coca-Cola

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Answer 1

Answer:

Q1. Outline one possible reasons why UK sale of Coca-Cola are declining

Sales are declining because of two reasons, which are interrelated. The first, is that many competitors have entered the market: Red Bull, health drinks, and so on. The second is that Coca-Cola is seen as unhealthy by many people, and for the same reason, they opt for other drinks.

Q2. a) Outline where you think Coconut Water is positioned on the soft drinks market map.

Coconut Water would be positioned to the left of coke, as being both more traditional (it is a fruit juice after all), and a bit more expensive on average.

b) Outline one benefit of that positioning for a business such as Innocent drinks.

The label "traditional" provides these drinks with the idea that they are healthy. The fact that they are not that cheap means that producers obtain higher economic benefits for each unit sold.


Related Questions

anyone know the answer

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Answer:

A. design simple, inexpensive packaging

Answer:

A

Explanation:

Which of the following is not covered under the fair labor standard act

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Answer: 1. A maximum 40-hour workweek

              2. Child labor restrictions

Explanation: hope this helps u never put the options but give brainlist if it helps.. thx (:

next time be sure to add the options! have a nice day :)

The more money invested in the government, the less money available for businesses, home loans, and other investments True False

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Answer:

Well, I think the right answer is: True. Because, I think the government have more money than us, Which it can damage businesses, home loans, and investments too. The more the government take money out the more businesses, home loans, and investments can go slower too. Which it can be ruin too.

Hope This Helps!!~

Have a Great Day!!~

What is an industrial good?
A A scarce good with a high price
B. A good that is marketed using price competition
C. A good that is purchased by a business for producing other products
D. A good that is purchased for personal use

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Industrial goods are materials used in the production of other goods, while consumer goods are finished products that are sold to and used by consumers. ... They are made up of machinery, manufacturing plants, raw materials, and any other good or component used by industries or firms. In economics, goods are items that satisfy human wants and provide utility, for example, to a consumer making a purchase of a satisfying product. A common distinction is made between goods which are transferable, and services, which are not transferable.

Answer:

Simpler terms for those who dont like to read it's C  

Explanation:

1. Imagine this scenario: On Thursday, after your computer breaks, you order a new computer from Amazon to be delivered on Friday, paying extra so the computer arrives in time for your big presentation to the company President. If you mess this up, you will lose your job. Unfortunately, the computer does not arrive for ten days and you lose your job. What can you sue Amazon for? What promise did Amazon breach? 2. What contract provision (promise) could Amazon agree to that would make it liable for your lost job?

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Answer:

I would sue amazon for not getting the delivery on time.

Explanation:

I would do this because the new computer i was supposed to get did not come, and if that happened to be I would be infuriated! In my opinion, I don't think amazon could do anything that would make it liable for my lost job. That job must have been a really important one. Hopefully this helps! ;) From, a 12 year old.

Lupe's recorded balance was off by $43, and she thinks that it’s because she made a mistake in her records. What mistakes did she make? Give your answer in the form of one or two complete sentences.

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Answer:

In the wrong column, Lupe recorded her paycheck. She had forgotten to report one of her purchases too.

Explanation:

As we can see in the picture that Lupe recorded her paycheck in the wrong column.

Moreover, She had forgotten to report one of her purchases too.

By this mistake, Lupe recorded balance was off by  $43 and she thinks the same that she made a mistake while recording the transactions with respect to purchasing, deposits, paycheck, etc

The mistake that was made by Lupe was that she recorded her paycheck in the wrong column. She also forgot to report one of her purchases.

From the diagram, it can be seen that Lupe recorded her paycheck in the wrong column. This was the reason for the error made.

Even though she believed that her recorded balance was off by $43, and she thinks that it’s because she made a mistake in her records. It should be noted that she forgot to report one of her purchases too.

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Tony’s business has been struggling for a while. His marketing strategy has not worked with the consumers. His business has reached a stage where its market value is at an all-time low. Tony plans to sell his business. Gavin, an entrepreneur, has been interested in buying Tony’s business for a while. Currently, Gavin is in an ideal position to buy Tony’s business because it is (blank)

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Answer: undervalued

Explanation: I took the test

What percentage of last month's income did you spend? How much more would you spend if you won a $1,000 lottery prize? Why might your average and marginal propensities to consume differ?

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Answer:

I spent 60% of my last month income.

If I won a lottery of $1,000, I would save all of it.

In most cases, average and marginal propensities to consume changes with an increase in income.

 

Explanation:

The Average Propensity to Consume is the percentage split between income spent and income saved. Marginal Propensity to Consume is the additional increase or decrease in consumption when income changes.

The factors which influence APC and MPC are;

Consumer Confidence Index (CCI) - the degree to which a consumer believes in the performance of the economy. If the consumer believes that given the state of the economy, their financial prospects are secure, they will spend more. Some of the factors that positively influence CCI are:Increases in Disposable Income as a result of government activities and/or policies. Increase in disposable income from other sources

Cheers!

any help please ?????

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Answer:

B. Quantity discount

Explanation:

Quantity discount can be referred to a strategy for enticing customers to make more purchases for an item being offered at a cheaper price per unit for bulk purchases.

In simple terms, a seller reduces the price per unit for an item, if a buyer is buying a certain bulk quantity of that item.

For example, if a pack of snacks is sold at $5 per unit for 1 purchase, the seller can decide to give incentive to customers in the form of quantity discount by proposing that anyone making a purchase of more than 5 units would pay $3 per unit instead if $5 per unit for 1 pack.

This is what is called quantity discount.

What type of information system would a chain of theaters use to sell

tickets?

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Answer:

transaction processing system

The  type of information system would a chain of theaters used to sell tickets is the transaction processing system.

What is the transaction processing system?

Transaction processing is a method of acting or calculation that breaks down the work into discrete, indivisible activities known as transactions.

A transaction processing system software collection that facilitates transaction processing.

It's the kind of information system that a theater chain might use to sell tickets.

Therefore, transaction processing system helps in completing the business.

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What does the government have to do to enforce consumer-protection
regulations?
O A. lower tariffs
O B. oversee production
O c. avoid a budget deficit
D. break up monopolies

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Your answer is B. oversee production.

Which of the following best explains
real GDP?
A. The amount of trading by the Stock Market.
B. The unadjusted GDP for inflation.
C. The increase in the federal funds rate.
D. The adjusted GDP for inflation.

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Answer:

Option D, The adjusted GDP for inflation, is correct.

Explanation:

Option D is correct because the real gross domestic product (GDP) is a measure that accounts for the inflation and it exhibits the value of commodities that are produced in a given period of time and that are expressed in base year price or usually measured with constant price or constant dollars. However, the real gross domestic product (GDP) gives a more accurate assessment of the economic growth as compared to the nominal GDP.

Empathy is challenging for many because it doesn’t ____ But It does___

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Answer:

Empathy is challenging for many because it doesn’t make immediate impact. But It does have a deep impact in the long run because when the empathized persons feel our demonstration, they will become a trusted ally in life and work.

Explanation:

One side is usually more powerful than the other when a contract is being negotiated. Select one: True False

Answers

Answer:

True

Explanation:

A contract is often used to negotiate for chiccy nuggies with your parents

Your friend Cameron just bought a top-of-the-line mountain bike and paid with cash. He listed his old one online. A buyer expressed interest in the bike and while they were talking, you heard Cameron describe the old bike as “like new.” You know the bike’s front-wheel fork once snapped and had to be welded. With new paint, the weld is invisible. The buyer passed on the bike. What do you do? Do you talk to Cameron about lying to a potential buyer

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Answer:

yes this is called scamming and is illegal even if you werent the seller you were still involved so you will go down to the best idea is to confront them and tell them what they are doing is wrong

Explanation:

It is the right of the Buyer to have full information about the product, and it is the duty of the seller to give the detail information.

Buyer and Seller duty

Laws are clear about the duties and responsibilites a Buyer and Seller has, if someone does not obey these rules he or she will have to pay the compensation to the aggrieved party.

From the above statement, we can say that Cameron should have given all the information about the bike to the buyer. And I will say him that he did not obey to Law, therefore he should give compensation to the buyer.

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Which of the following is true about career goals?

A.Goals are not actually things that can be measured to say whether they have been met or not.
B.Most goals should be so ambitious that it would be unlikely that you actually reach them. This will push you to achieve as much as possible.
C.They should usually be significant enough that they cannot be reached in one easy step.
D.They should not require a great deal of hard work to reach them.

Answers

Answer: They should usually be significant enough that they cannot be reached in one easy step.

Explanation:

Career goals should be significant enough that they cannot be reached in one easy step. The correct option is c.

What do you understand about career goals?

A career goal means the ultimate job that we aspire to throughout our careers. A career goal allows us to set ourselves an action plan or personal development plan to work towards to achieve our goals.

Career goals can be for a short term such as getting a promotion or certification and can be for a long term such as running our own business or being an executive of our dream company. It should be set as a reward so that it keeps us motivated in our careers.

Career goal is beneficial for us because it helps us to focus on what we want to achieve. It gives us something to aim for and steps to follow and progress to make.

In simple terms, a career goal is a target set by us.

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The graph shows a point of equilibrium. A graph has Quantity supplied on the x-axis and price in dollars on the y-axis. A line that represents supply has a positive slope and a line that represents demand has a negative slope. The lines intersect at point (30, 9). Line P is drawn from the point of equilibrium to the y-axis, and line Q is drawn from the point of equilibrium to the x-axis.What does "Q” represent on the graph? the point where equilibrium is achieved the quantity at the equilibrium point the average cost of goods sold the point where supply and demand drop

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Answer:

the quanity at equilirium point

Explanation:

Correct on edge 2020

Answer: The correct answer is B

Explanation:

Keeping in mind the three types of schools in the United States, what kind of school is Neha attending? Neha is in high school. She attends a Catholic school. Her parents pay a small tuition for her education. Neha’s Catholic classmates have to take a Religion Studies class. As Neha is Hindu she gets a library period when these classes are held. Neha attends a(n)_______ school. fill in the blank please

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Answer:

Private school

Explanation:

Neha attends a private school as she has to pay a certain maount despite it being little, for tuition. Private schools are run from funds gotten through tuition, endowments, gifts, etc Thsis isn't the case with public schools as the government at any level is responsible for fundiing of the schools.

Also, the school is a catholic school. This means that Neha's school has affiliations with the catholic church. This is something that isn't possible with public schools.

Cheers.

Credit tends to cost individuals more than paying in cash.
O True
O False

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False, those who pay off their credit balances in full each month and avoid the finance and interest charges are known as convenience users.

false

the difference in the bid amount between the cash and credit card groups is directly affected by their subconcious willingness to pay more when using that payment method.

What are some benefits of voluntary exchange? What are the responsibilities?

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Answer:

The principle or model of voluntary exchange assumes that people will act based on self-interests. This is an important component of a healthy economy. If individuals in a market economy do not feel that they will benefit from the exchange, they would not be willing to make it.

Hope this helps!

Sherry's teacher told her that she should schedule an informational interview with the mayor of her city. Which two questions would help her
meet her purpose of holding an informational interview?
How much money do you make as the mayor of our city?
When were you elected mayor of our city, and how many years have you served?
What experience did you obtain before being elected?
Who else do you know in this career field that I could speak to about this career?
How many people live in our city, and when do you hold meetings with community members?

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Answer: Who else do you know in this career field that I could speak to about this career?

What experience did you obtain before being elected?

Explanation:

Informational interview is the interview which is conducted to obtain information from the celebrities, politicians, and other important people to understand and learn about the strategies and planning they are gone through with in their career.

Informational interview can also be defined as a kind of meeting in which the potential job seekers get career advice.

Here, Sherry is going to obtain the career advice from mayor. Thus she will ask question related to mayor's career.

She can ask about the prior experience of mayor in politics or any other field before he was elected. She can also ask about who else she can talk related to this career for better understanding.

Answer: C and D

I did the test

5. What has made California a particularly good place for entrepreneurs

Answers

Answer:

New technology and demand.

Explanation:

The California market is highly attracted to new promoters, industrialists, and entrepreneurs.  

California is a place for business where all types of industrialists, entrepreneurs provide value for new knowledge, new technologies, and new research, etc.

This place can be easily seen by individuals using their capital for new business, hence California is suitable and considered a good place for new industrialists and entrepreneurs.

*ECONOMICS*
Who appoints the members of the Board of Governors of the Federal Reserve?

the U.S. Senate

the state governors

the U.S. President the state legislatures of

the states represented

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Answer:

the U.S. President

Explanation:

The President appoints members of the Board of Governors, and the Senate approves the appointments.

The President of the United States appoints the members of the Board of Governors of the Federal Reserve.

How are the members of the Board of Governors appointed?

The Board of Governors is run by seven members, or "governors," who have been appointed by the President of the United States and have been approved by the U.S. Senate.

The  Board of Governors is a group of people appointed to oversee the organization's operations, including financial matters.

Thus, the President appoints the members of the Board of Governors of the Federal Reserve.

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The valuation you have of yourself is known as

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Answer:

self-esteem

Explanation:

self-esteem is how you value yourself

Answer:

self-esteem

Explanation:

Why is effective written communication important in the workplace?

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Clear messages help build trust and integrity between the writer and the reader. Well-written communication helps define goals, identify problems and arrive at solutions. This is important in every aspect of business. Executives must clearly write memos so that staff understands the directives without confusion. Hope it helps!
Lessens the mistakes made in business activities and therefore saves time in correcting them in the future

i would reslly appreciate the help?

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Answer:

i think I will try maybe the answer is b

The answer is D as more productivity can reduce costs
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help me please, guys 1. If 3x + 4y =0 and x= 2y -5 , find the value of (X,y). 2. The sine of an angle is the ratio of the opposite to the? 3. Calculate the volume of a cylindrical steel bar which is 8cm long and 1.75cm in radius. (Take ) pi 22/7 Please help. 81. What is the next number? 1, 1/2, 1/4, 1/8, In its first year of operations, Sheridan Company recognized $33,800 in service revenue, $7,200 of which was on account and still outstanding at year-end. The remaining $26,600 was received in cash from customers. The company incurred operating expenses of $19,300. Of these expenses, $13,670 were paid in cash; $5,630 was still owed on account at year-end. In addition, Sheridan prepaid $3,230 for insurance coverage that would not be used until the second year of operations.Required:a. Calculate the first years net earnings under the cash basis of accounting, and accrual basis of accounting.b. 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Windswept, Inc. 2010 Income Statement ($ in millions) Net sales $9,570 Cost of goods sold 7,890 Depreciation 465 Earnings before interest and taxes $1,215 Interest paid 110 Taxable Income $1,105 Taxes 387 Net income $718 Windswept, Inc. 2009 and 2010 Balance Sheets ($ in millions) 2009 2010 2009 2010 Cash $250 $280 Accounts payable $1,470 $1,685 Accounts rec. 1,040 940 Long-term debt 1,140 1,320 Inventory 1,880 1,715 Common stock $3,420 $3,040 Total $3,170 $2,935 Retained earnings 630 880 Net fixed assets 3,490 3,990 Total assets $6,660 $6,925 Total liab. equity $6,660 $6,925 What is the days' sales in receivables for 2017? a. 62.62 days b. 31.81 days c. 31.37 daysd. 45.01 day's e. 33.85 days In triangle ABC, the measure of angle A is half the measure of angle B, and the measure of angle C is 50 less than the measure of angle B. Find the measure of the smallest angle. (Recall that the sum of the measures of the angles in a triangle is 180.) The United States entered World War ll because The measures of both The assets and liabilities of Thompson Computer Services at March 31, the end of the current year, and its revenue and expenses for the year are listed below. The capital of the owner was $190,000 at April 1, the beginning of the current year. Mr. Thompson invested an additional $25,000 in the business during the year. Accounts payable $1,200 Miscellaneous expense $370 Accounts receivable 12,340 Office expense 560 Cash 32,990 Supplies 1,670 Fees earned 68,980 Wages expense 25,580 Land 65,000 Drawing 3,000 Building 143,670 Prepare an income statement for the current year ended March 31. Thompson Computer Services Income Statement For the Year Ended March 31 A family needs to build fencing around their rectangular home and square swimming pool, depicted below. A rectangle labeled home has its right side labeled (2 + 5 x) yards and its bottom side labeled (3 + 10 x) yards. The square, labeled pool, is smaller than the rectangle. One of its sides is labeled (2x) yards. Robin Company wants to earn a 6% return on sales after taxes. The companys effective income tax rate is 40%, and its contribution margin is 30%. If Robin has fixed costs of $240,000, the amount of sales required to earn the desired return is Which of the following best explains the polarity of water (H2O)?OA.Since the oxygen atom has more electrons than the hydrogen atoms, it is negatively charged..Electrons are more attracted to the oxygen atom, so there is a partial negative charge on the oxygen atom.OC.Since there are two positive hydrogen atoms and only one negative oxygen atom, the water molecule is positivelychargedODProtons are more attracted to the hydrogen atoms, so the hydrogen atoms become positively charged. Alexi thinks of a number. he multiplies his number by 10 and then divides the answer by 100. he then multiples this answer by 1000 and gets a final answer of 67. What number does Alexi thinks of first ? please tell fast What do you think was the most positive impact of NOW and other womens organizations?Explain your choice in two or three sentences. "Repatriation" was the acceptance of Mexican immigrants and their children into the US whether they arrived legally or illegally. true or false What was a major benefit of railroads?O A. Products could be shipped easily.B. The mail could be delivered more quickly.C. People could travel to new places.O D. All of the above are correct. A human resource manager for a large company takes a random sample of 60 employees from the company database. Based on the sample she calculates a 95% confidence interval for the mean time of employment for all employees to be 8.7 to 15.2 years. Which of the following will provide a more informative (i.e., narrower) confidence interval than the 95% confidence interval?A. Using a 90% confidence level (instead of 95%) B. Using a 99% confidence level (instead of 95%)C. Using a sample size of 40 employees (instead of 60) D. Using a sample size of 90 employees (instead of 60) Your neighbors have offered to pay you to look after their dog while they are on vacation. It will take you one hour per day to feed, walk, and care for the dog, which you can do either before or after you go to work. Your regular job pays $10 per hour, and you can work up to eight hours per day. The smallest amount of money you would accept to look after your neighbors dog each day is equal to: In abc, m a = 30 and m c=50. In def m e = 30 and f=100. Write a statement Id congruence