For a large hotel chain, Jamie is the vice president of marketing for the company. After reviewing market statistics, he concludes that there are several demographic groups with distinctive tastes. He chose to focus solely on the millennial generation while neglecting all other demographics. Here is an example of:
What is market segmentation?The strategy of dividing your target market into attainable groups is known as market segmentation. Market segmentation separates a market into subsets based on demographics, requirements, goals, similar interests, and other psychographic or behavioral aspects in order to better understand the target audience.
By studying your market segments, you may apply this targeting to your efforts in sales, marketing, and product development. Market segmentation can drive your product development cycles by influencing how you create product offers for different segments, such as men versus women or high income versus low income.
demographic segmentation:
Demographic segmentation is one of the simple, regularly used methods for market segmentation. It comprises breaking down the market into different segments based on the target market's age, income, gender, race, and occupation. According to this method of market segmentation, people with similar demographics will have similar needs.
A new video game console's market segmentation strategy may reveal that its customers are primarily young men with disposable cash.
Examples of market segmentation
Consumers' daily use of products, marketing, and advertising are all examples of market segmentation. The capacity of automakers to precisely pinpoint market niches and create goods and marketing plans that appeal to those segments is essential to their success.
Cereal firms aggressively promote to three or four market segments at once in an effort to foster brand loyalty among younger consumers. They advocate for traditional brands that target older consumers and healthy brands for consumers who care about their health.
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in an online billing system, invoiceitem must have a price data member that cannot be less than zero. how can you ensure that this condition will be maintained?
You can ensure that the condition will be maintained by creating a Price class that has a data member named price. The Price class will have a method named setPrice that will take in a parameter named price. The setPrice method will check to see if the price is less than zero and if it is, it will throw an exception.
There are several ways to ensure that the price data member of an invoice item cannot be less than zero. One way is to use a validation function that checks the value of the data member before it is set. Another way is to use a data member that is of a type that does not allow values less than zero, such as an unsigned int.
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when can raw, unpackaged meat be offered for self-service? a at mongolian barbecues or sushi buffets b only when it is of the highest quality c never d when it is frozen
Raw unpackaged meat is offered for self-service at Mongolian barbeques or sushi buffets.
An estimated 76 million foodborne disease cases are detected annually in the US, leading to 325,000 hospital admissions and 5,000 fatalities. In the America Journal of Preventative Medicine, a multi-state study found that the annual cost of illness brought on by food-borne infections ranges from 9.3 to 12.9 billion dollars in "medical costs and productivity losses."
Most of these illnesses are spread by contact with tainted raw meat, but additional "vehicles of transmission" are cropping up more frequently due to international travel. Additionally, but not exclusively, lettuce, sprouts, fruit juices, vegetables, raw milk, and water can all contain disease-causing microorganisms. However, raw meat is typically the main source of sickness brought on by microbial infections.
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you work for an advertising agency that is preparing a new television commercial to appeal to women. you have been asked to design an experiment to compare the effectiveness of three versions of the commercial. each subject will be shown one of the three versions and then asked her attitude toward the product. you think there may be large differences between women who are employed outside the home and those who are not. because of these differences, you should use a
The large differences between women who are employed outside the home and those who are not are the reason one should use a block design.
When the word commercial pops up, widespread business activity and commerce come into one's mind. The organization inquires about what kind of design one would prefer to utilize. In two levels of therapy, a matched pair design is used. The two final options are the completely randomized design and the randomized block design. In a completely randomized design, only one treatment component is considered. In randomized block design a treatment factor and a blocking factor are both considered (reminder that the blocking factor is controlling for a nuisance variable like if the experimental unit is employed or not). Since this design wants to consider that, the answer is a randomized block design.
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presley and jake are married filing joint taxpayers. they have twin sons, ages 7. if their agi is $416,950, what amount of child tax credit can they claim?
They can claim child tax of $4000.
How is child tax calculated?
Child Benefit may be able to assist you with child-related expenses. It is typically paid every four weeks.
Based on your modified adjusted gross income (AGI) in 2021, the Child Tax Credit phases down in two separate stages.
The Kid Tax Credit may be reduced by the first phaseout to $2,000 per child.
That is, by the end of 2021, the first phaseout step can only lower the $1,600 rise for eligible children under the age of 5 and the $1,000 increase for eligible children aged 6 through 17 in the first phase.
The second phaseout may bring the leftover Kid Tax Credit per child below $2,000.
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What term means that both management and employees strive to meet common objectives?.
The term that both management and employees strive to meet common objectives is mutual trust.
What is mutual trust?The confidence that each party will fulfill its obligations and behave as expected.
What is mutual trust in work place means?
It means that your employees enjoy a culture of honesty, psychological safety, and mutual respect. They're proud of where they work and are more willing to go above and beyond for your organization. Trust in the workplace will also help employees feel secure in their job, and in return will reduce the turnover rate.
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which one is not a reason that most businesses fail to raise money? select one: a. most business plans are written on ideas that are fundamentally flawed. b. they are inherently persuasive in nature and do not realistically account for critical risks. c. sources of capital are often not convinced that the industry is hot enough. d. most business plans are focused on the entrepreneur, not the customer.
Most businesses fail to raise money because sources of capital are often not convinced that the industry is hot enough.
What is the straightforward meaning of capital?Things that add value or benefit to society include a factory and its machinery, intellectual property like patents, or the financial resources of a person or business, fall within the broad definition of capital.
What is a business's capital?Business capital refers to all of a company's long-term assets that are valuable both when the company is functioning and after it is sold. In accounting, capital is the total wealth or net worth of a company and its shareholders, calculated as the asset value less the liability value.
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sharon is the policy owner of a $50 000 life insurance policy. her son, mike is the beneficiary. if sharon must obtain mikes signature in order to change the beneficiary, what kind of beneficiary designation is this
Sharon is the policy owner of a $50 000 life insurance policy. her son, mike is the beneficiary. If Sharon must obtain mikes signature in order to change the beneficiary. The kind of beneficiary designation is Irrevocable.
What is Irrevocable Beneficiary?
A person or organization named to receive the assets in a life insurance policy or a segregated fund contract is known as an irrevocable beneficiary.Even if they are divorced spouses, irrevocable beneficiaries cannot be changed after being chosen unless they consent to it.To ensure their inheritance or guarantee receiving child support, parents frequently designate their children as irrevocable beneficiaries.Making a beneficiary designation that cannot be changed can also be advantageous for estate planning, particularly if the insurance policy is placed in an irrevocable trust.Certain assured rights to assets kept in the policy or fund belong to an irrevocable beneficiary.To know more about irrevocable beneficiary refer:
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while discussing the preliminary feasibility of a project, your colleague insists that figures used in the economic feasibility analysis be very accurate down to the last cent. his claim is appropriate and not uncommon. group of answer choices true false
While discussing the preliminary feasibility of a project, your colleague insists on the accuracy of the data used in the economic feasibility analysis down to the last cent. His assertion is appropriate and not unusual. It is false. Thus, the right answer is false.
What is a preliminary feasibility study?A preliminary feasibility study is used in due diligence work to assess whether to proceed with a thorough feasibility study and as a "reality check" to identify project areas that need greater attention. Once conceptual or preliminary engineering and mining design are accomplished, preliminary feasibility studies are conducted by incorporating known unit prices and calculating gross dimensions or quantities. A small group of multi-disciplined technical professionals execute preliminary feasibility studies with an accuracy of 20-30%.
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true or false: alternative dispute resolution (adr) methods can only be used for breach of contract cases.
It is true that only instances involving a breach of contract may be resolved through alternative dispute resolution.
Resolution explain: What is it?The number of pixels, or aforementioned issues of color, that may fit on a computer display or in a photodiode, is referred to as resolution. Resolution, in real-world terms, refers to the sharpness or clarity of an item or picture.
What, for instance, does resolution mean?A choice to act in a certain way or to accomplish something. Conclusion, decision, and determination types of words include "he always wrote it down the New Year's resolutions." the process of forming an opinion on something.
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as the acceptable level of audit risk decreases, an auditor may group of answer choices reduce substantive testing by relying on the assessment of the risks of material misstatement. postpone the planned timing of substantive tests from interim dates to the year end. eliminate the assessed level of inherent risk from consideration as a planning factor. lower the assessed level of control risk from a high level to a low level.
As the acceptable level of detection risk increases, the assurance that must be provided from substantive tests can decrease. The auditor may change the timing of substantive tests from year-end to an interim date.
Business risk, non-business risk, and financial risk are the three categories into which hazards are generally divided. Risk refers to the future unpredictability of earnings or outcome variance from expectations. Risk measures the level of uncertainty that investor is willing to accept in exchange for a potential return on their investment. Description: Risks come in various forms and are caused by various circumstances. An auditor is someone or an organization hired by a business to carry out an audit. A person must be certified by the accounting and auditing regulatory body or meet specific requirements in order to practice as an auditor. A professional and impartial opinion on these financial statements is what the auditor or reviewer's job entails.
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in the maturity stage of the industry life cycle a. the product has reached full potential. b. profit margins are narrower. c. producers are forced to compete on price to a greater extent. d. a and b only. e. a, b, and c.
In the maturity stage of the industry life cycle the product has reached full potential, profit margins are narrower, and producers are.
At the maturity stage of an investment, the goal is to preserve capital and generate income. This can be accomplished through a variety of strategies, including investing in high-quality, dividend-paying stocks, bonds, and other profit-producing assets.
The key is to maintain a diversified portfolio that can weather market volatility and provide a steady stream of income. With a well-designed maturity stage investment plan, investors can enjoy a comfortable retirement while still achieving their financial goals.
Hence, the correct option is "E".
The question is incomplete, the complete question is:
In the maturity stage of the industry life cycle:
A. the product has reached full potential.
B. profit margins are narrower.
C. producers are forced to compete on price to a greater extent.
D. the product has reached full potential and profit margins are narrower.
E. the product has reached full potential, profit margins are narrower, and producers are
forced to compete on price to a greater extent.
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what involves presenting an accurate and positive image of the firm to those it is recruiting for jobs.
A realistic job presentation (RJP) is a presentation of positive and negative information about the job and the organization to potential applicants.
A realistic job overview (RJP) is a tool that informs the candidate about the job and the organization, both in terms of pros and cons.
The goal is to show applicants a real picture of the job and the organization. Recruitment is always two-way. However, most organizations ask applicants a thousand questions, so there is usually little time left to inform the candidate.
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a change in which of the following would increase the short-run aggregate supply curve? i. an increase in consumer spending ii. a decrease in the price of resources iii. a decrease in labor productivity iv. an increase in capital stock
Quantity supplied rises when price rises because a company will sell more if they can sell it at a larger profit.Sticky input prices, such as wages, and sticky output prices, often known as "menu costs," are the two factors that cause the SRAS curve to slope upward.
Unstable input costs Previously, economists held the view that all prices were negotiable.That implies that prices will swiftly adjust to changing conditions, such as a recession.
For instance, if a recession occurs, excessive unemployment will quickly cause wages to decline.Lower salaries encourage businesses to take on more employees.Greater workers equal more output, hence recessions should largely self-correct due to flexible prices (like salaries).
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what is the purpose or purposes of form 8-k filings by sec registrants? what specific items of information must be included in an 8-k that announces a change in audit firms?
Form 8-K is a "current report" that companies must file with the SEC to announce significant events that shareholders should be aware of.
Other Events (The registrant may use this item to report events not expressly required by Form 8-K that the registrant believes are important to security holders.) An 8-K is a report of organizational changes that will occur. . Both the Securities and Exchange Commission and the organization's stockholders appreciate the information provided in the Form 8-K. The report shows events including bankruptcies, acquisitions and resignations of directors
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depreciation on the equipment for the month of january is calculated using the straight-line method. at the time the equipment was purchased, the company estimated a service life of three years and a residual value of $10,400. prepare the adjusting entry for depreciation.
Depreciation on the equipment for the month of january is calculated using the straight-line method is 11160.
Equipment depreciation is calculated as [cost-residual value]/[useful life].
[16000-3400]/2
= 6300
Depreciation for a month is equal to 6300*1/12, or 525.
Amounts Due at End = 46400 Beginning + 136000 - 125500-4900 + 134000 = 18600
Estimated uncollectible balance at the end = [(186000-12000)*30%] + [(12000*30%] .04]
= 3600+ 6960
= 10560
Unadjusted balance in the allowance account = 4300 – 4900 = – 600 debit
Unadjusted balance in the allowance account + anticipated uncollectible account at end = bad debt expense
= 10560 - (-600) (-600)
= 10560+600
= 11160
Depreciation is the gradual lowering of a fixed asset's recorded cost over time, until the asset's value is zero or insignificant, according to accounting terminology.
Buildings, furniture, office supplies, machinery, etc. are examples of fixed assets. The one exception, as land value increases over time, is that it cannot be depreciated.
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for students not wanting a traditional major in marketing or accounting, for example, the college decided to create a general business major, which allowed any combination of the easiest business courses to comprise the program. the competitive priority achieved in this example is: group of answer choices low-cost. delivery speed. consistent quality. customization.
The competitive priority achieved by the college in this example is referred to as customization. Therefore, option D holds the correct answer which is 'customization'.
Customization is referred to the process in which changes in the products and services are provided based on the needs and wants of consumers. As per the given scenario where to acieve the competitive priority, the college created a customized 'General Major' subject based on the students' wants and needs. Since students did not show interest in studying the traditional major courses i.e. Accounting or Marketing. Customization allowed the college to combine the easiest study material from both Accounting and Marketing courses.
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question if the monopolist charges a single price for teddy bears, which of the following describes an accurate outcome?
Deadweight loss equals area (e), consumer surplus equals area (a+b)(a+b), producer surplus equals area (c+d)(c+d), and so forth. Option C
What is a monopoly?Generally, however, with a monopoly, there is only one business in the market, therefore firm and market demand are the same.
T or F – A monopoly has the right to set whatever price it wants, and consumers are obligated to pay it.
Monopoly Output: Monopolies produce when marginal income and marginal expenses are equal, but they charge the price indicated by the market demand curve for that amount of production.
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CQ is attched below
suppose managers of a firm know that the company is approaching financial distress. should the managers borrow from creditors and issue a large one-time dividend to shareholders? how might creditors control this potential transfer of wealth?
This is typical because their funds are secured by a contract with a debtor and guaranteed against the property. Secured debts are given priority over all other claims to liens.
Financial distress: What Is It?When a company or person is experiencing financial difficulty, it indicates they are unable to meet their financial obligations because they are unable to generate enough revenue or money. This is frequently brought on by high fixed costs, a significant proportion of illiquid assets, or revenue sources that are vulnerable to downturns in the economy. Financial difficulties might arise as a result of poor spending habits, high debt burdens, legal proceedings, or job loss.
How do creditors affect a company?Creditors have an impact on both the quantity and speed of money entering and leaving an account. Both large and small businesses need to comprehend them and how they interact with one another.
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what shapes would you generally expect each of the following cost curves to have: fixed costs, variable costs, marginal costs, average total costs, and average variable costs?
Due to how the "law of changing proportions" operates in the near term, the marginal cost curve has a U-shaped shape. The law states that the MC curve initially slopes downward until it reaches its minimum point, at which time it begins to slope upward. As a result, when represented visually, the curve takes on the shape of a U.
Why is the cost curve on average U-shaped?The economies are outweighed by the diseconomies after the point of maximum output, which causes the AC curve to rise. The result is a U-shaped AC curve.
MP curve: Is it U-shaped?The law of varying proportions states that an input's marginal product initially increases. It starts to decline after a specific level (degree) of employment. As a result, when compared to the average and marginal product curves, the MP curve appears to be a reverse U-shaped curve.
What is the variable cost curve?Increasing and subsequently decreasing marginal returns to the variable input directly impact the shape of the average variable cost curve (conventionally labor). Although it has a similar appearance to the short-run curve, the long-run average cost (LRATC/LRAC) curve allows for variable physical capital utilisation.
A fixed cost curve: what is it?Since there are no variable costs when the output is zero, fixed costs are always represented as the vertical intercept of the total cost curve. The graph shows that once production begins, both total costs and variable costs increase.
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whereas traditional cost accounting systems just assign the costs associated with research and development, expediting, and purchasing to overhead, activity-based costing systems would assign those costs to:
Activity-based costing systems would assign the costs associated with research and development, expediting, and purchasing to the relevant activities that generate those costs.
For example, the cost of research and development would be assigned to the research and development activity, the cost of expediting would be assigned to the expediting activity, and the cost of purchasing would be assigned to the purchasing activity. This would provide a more accurate allocation of costs and would give managers better information for decision-making.
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why are consumers more likely to pay to download some digital content, like music and books, and less likely to pay for other content, like sports and news?
Spending money to obtain digital content like music or novels is typically more cost-effective over time than news or sports information.
Since the beginning of time, books and music have not only served as a means of disseminating knowledge but have also provided an escape from the monotony of everyday work. However, the world is changing quickly these days, and the internet has a crucial role to play in the contemporary tech-based period. The Covid-19 pandemic encouraged us to spend more time online.
We rely on digital content for everything from our careers to getting away from work. The only area we have to flee during this pandemic moment when we are unable to move around freely is the virtual realm. According to the most recent figures, customers are more inclined to pay for the download of music and books than for sports or news.
Being in the quarantine had a significant negative impact on our mental health, which may be one of the main causes of that, according to the pandemic effect. Many people find that listening to music helps them relax. We may generally improve our language skills and use creative thinking by listening to music and reading literature. While sports-related information is more likely to motivate us to go out and urge us to live a healthy and active lifestyle, news enables us to stay informed about the state of the world. However, the current circumstance tempers this feeling of anticipation. Additionally, music and books can both be listened to repeatedly.
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consider two firms, with and without, that have identical assets that generate identical cash flows. without is an all-equity firm, with 1 million shares outstanding that trade for a price of $24 per share. with has 2 million shares outstanding and $12 million in debt at an interest rate of 5%. in a perfect capital market, the stock price for with is closest to: a) $8.00 b) $24.00 c) $6.00 d) $12.00
The capital structure theory of Modigliani and Miller states that a company's valuation is unaffected by its capital structure. A company's capital structure is how it funds its operations.
A company can raise money for its operations through equity or debt. This theory is based on some presumptions, and according to these presumptions, a company's capital structure has no bearing on whether it chooses to finance its operations with debt or equity.
The total value of With and Without must be the same as under MM's perfect capital market, assuming MM's perfect capital conditions are met.
What are the Modigliani-Miller model's four main assumptions?
The Modigliani-Miller Theory only holds under four conditions: there are no taxes, there are no costs associated with bankruptcy, symmetric information, and equal borrowing costs.
What are the MM theory of capital structure's presumptions?
Companies that operate in a world of perfectly efficient markets are assumed to pay no taxes, securities trading is carried out without incurring any transaction costs, bankruptcy is possible but incurs no costs, and information is perfectly symmetrical.
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what is the cash flow of a 4-year bond that pays coupon interest semi-annually, has a coupon rate of 3%, and has a par value of $100,000? (show on a timeline)
the cash flow of a 4-year bond with a par value of $100,000 and a coupon rate of 3%. from 1 to 4 years = $ 15 and at the end of the year = $ 1000.
A bond is a sort of financial security in which the issuer owes the bearer a debt and is obligated - depending on the terms - to repay the principle of the bond as well as interest over a specified period of time. Interest is normally paid at regular intervals: semiannually, annually, and less frequently at other times. Bonds provide the borrower with external capital to finance long-term investments or, in the case of government bonds, to cover current expenditure.
Bonds and stocks are both securities, but the main distinction is that shareholders have an equity stake in a firm, whereas bondholders have a creditor stake in a corporation.
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as the marketing vice president of her firm, faye is implementing a companywide pricing policy that all products must achieve a target profit margin of 10 percent so the firm can achieve its overall growth objectives. what type of company objective is this?
The objective that the company is following is referred to as a goal-oriented objective or profit-oriented objective.
What is profit oriented objective?A business goal is a goal or result that an organization wants to achieve. Business goals are measurable and effectively describe the actions required to accomplish a task.Common business goals are to increase profitability, increase productivity, improve customer service and experience, reduce employee turnover, establish and maintain a positive company culture, and even create more reach for your customers.A commercial price target means that a company strives to maximize the profit of each sale or service it offers and achieve long-term business profitability.It requires pricing to achieve the desired profit, return on sales, or return on investment. There are three profit-oriented pricing strategies such as:Target Profit Pricing. Target rate of return on the sales price.To know more about profit-oriented objectives refer to:
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a cost that does not affect the decision because it is not in the future or does not differ among alternatives is a(n) .
Irrelevant costs are those that do not differ between alternatives or do not have an impact on the decision because they are present-day costs.
What are Irrelevant costs?Any costs—positive or negative—that wouldn't be impacted by a management decision are irrelevant costs. As a result, irrelevant costs like fixed expenses and sunk costs are disregarded when that choice is made. A manager must, however, be able to recognize an unnecessary expense in order to perhaps rescue the company. For managers making decisions regarding the profitability of various alternatives, categorizing costs as irrelevant or relevant is useful. The choice being made has no bearing on costs that remain constant regardless of the option selected. It's critical to formally define and record costs that should not be taken into account when making a decision because they might be relevant costs in another management decision.
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calculate bond price if the coupon payment is 5%, yield for the bond is 3%, bond's face value is 1,000 and matures in 19, if paid semi-annually
The bond price will be $1228.05 if it is paid semi-annually in which coupon payment is 5%, the yield for the bond is 3%, the bond's face value is 1,000, and matures in 19.
What is a bond?A bond is a bond that represents a loan made by an investor to a borrower (usually a company or government). A bond can be thought of as a promissory note. Between the lender and the borrower, it contains the details of the loan and its payment. Bonds are used by corporations, local governments, states, and sovereign governments to fund projects and operations. Bonds are owned by creditors or creditors of the issuer.The details of a bond include the termination date at which the principal of the loan is paid to the bondholder and typically include variable or fixed rate payment terms by the borrower.It is a unit of corporate bonds issued by a company and securitized as a tradable asset.bonds are called fixed-income securities because they traditionally pay a fixed interest rate (coupon) to the holder.Bond prices are inversely proportional to interest rates:When interest rates rise, bond prices fall, and vice versa.There are different types of bonds such as:government bondszero coupon bondscorporate bondsmunicipal bondsagency bondsTo know more about how to calculate bonds refer to:
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which of the following is not a financial budget? a. budgeted income statement. b. production budget. c. budgeted balance sheet. d. cash budget.
Option C. budgeted balance sheet is not a financial budget system in the given list of budget system.
Budget:
Budget refers an estimate of how much money you'll make and spend over a certain period of time, such as a month or year.
Given,
Her we have the list of budget system.
Now, we need o identify which one is not a financial budget.
In order to find the non financial budget, we must know the definition of financial budget,
Financial budget states that the process of calculating how much money you will earn during a particular period of time, and planning how much you will spend, save, and borrow.
According to this definition, we have identified that the budgeted balance sheet is not a financial budget.
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1. If you are an account holder, is it necessary to know how to prepare bank documents related to your account? cite an example.
Bank documentation consists of a wide range of documents, including bank certificates of accounts and balances, statements of accounts and transactions, certificates of constituted deposits, contracts for account establishment or deposit constitution, and so on.
You will require the following information: This is your Social Security number. A legitimate government-issued photo ID, such as a driver's license, passport, or state or military identification card. To activate your account, you must make a minimum deposit of $25.
Bank reconciliation statements verify that payments have been processed and cash collected has been deposited. The reconciliation statement aids in identifying discrepancies between the bank balance and the book balance so that appropriate changes or repairs can be made.
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the north american industry classification system (naics) codes a. are for firms that operate in the nafta region. b. group firms by industry. c. are a perfect classification system for firms. d. a and b. e. a and c.
The North American industry classification system (naics) codes are for firms that operate in the NAFTA region as well as group firms by industry.
So, the correct option is D.
In order to categorize commercial enterprises for the purposes of gathering, analyzing, and disseminating statistical data pertaining to the American business economy, federal statistical agencies utilize the North American Industry Classification System (NAICS). As well as regional and international organizations, individual nations have created their own standard industrial codes (SICs).
It evaluates current categorization systems and discusses the development of the North American Free Trade Agreement (NAFTA) Industrial Classification System (NAICS). In order to gather, tabulate, analyze, and disseminate statistical data describing the American economy, the U.S. Census Bureau assigns one NAICS code to each establishment based on that establishment's primary activity.
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what is one general class or type of techinical indicators? in what type of market is it most useful? g
In general, technical indicators fit into five categories :trend,mean,reversion,relative strength,volume and momentum.
What do you mean by technical indicators?
Technical indicators are heuristic or pattern-based signals produced by the price, volume, and/or open interest of a security or contract used by traders who follow technical analysis.
By analyzing historical data, technical analysts use indicators to predict future price movements. Examples of common technical indicators include the Relative Strength Index(RSI),Money Flow Index(MFI),stochastics,moving average convergence divergence(MACD),and Bollinger Bands.
Technical indicators is most useful in stock market. It is used by traders to gain insight into the supply and demand of securities and market psychology. Together, these indicators form the basis of technical analysis, Metrics, such as trading volume, provide clues as to whether a price move will continue.
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