Amelia is the head of an advertisement agency. Her client, a shoe company, has requested that she create two different advertisements for one of their products: one that targets high context cultures and another that is directed to low context cultures. Your task is to help Amelia formulate two different types of ads—one that will appeal to the Japanese market and one that is intended for the US market. What type of images, wording, format, and messages should Amelia include for each ad?

Answers

Answer 1

Answer:

Advertisement for the Japanese market: women's high heels. The ad is a video. You can see a woman dressed up to go to work, and it focuses on her shoes. She looks neat and fancy. She seems successful because of her attitude when she walks. The message you give with the ad is that the company's shoes give you a look that goes with the successful working woman style.

Advertisement for the US market: unisex sneakers. Graphic ad, it consists on pictures of a group of friends (boys and girls) dressed with comfy, informal clothes. All of them are wearing sneakers from the shoe company. There are different pictures of the same group, and also pictures of a boy alone and a girl alone. The ad says "Everyday sneakers. Everyday fun".

Explanation:

To complete this exercise, you have to create two different advertisements for two different markets (Japanese and US markets). I wrote one for women's high heels, describing the type of ad and its characteristics. The other one is about unisex sneakers and it includes a slogan.

Answer 2

Some advertising tips which Amelia would use for a high context culture like Japan for a shoe company would be:

Showing a woman wearing shoes from the company walking confidently to work. This would send an implied message that people who wear shoes from the company would be more confident.

Some advertising tips which Amelia would use for a low context culture like America would be:

Directly telling the viewers that wearing shoes from the company would make them look cool and stand out in a crowd and give them more confidence as a result.

We should note that a high context culture has to do with communication which is implied rather than explicitly stated and there is usually close interpersonal relationships.

On the other hand, a low context culture focuses more on explicit messages and are more result oriented and form short term relationships.

Read more about high context culture here:

https://brainly.com/question/6460491


Related Questions

7. sınıf türkçe dersi için uzun hikaye(acill lazımm yardım edinn :)​

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Bir şeyi merak ettim niye bu soruyu Amerikan versiyonda soruyorsun?

PLEASE HELP!! WILL GIVE BRAINLIEST!!

"What is significant about a person’s belief about miracles?" Explain.

Then answer, "What is the most important “proof” of miracles?" Explain.

And then answer, "Which kind of unusual event do you believe would be the easiest to confuse with a miracle?" Why?

Answers

Answer:

you winning a jackpot to pay off bills

Explanation:

well me seeing god in my dream :D which is probably that is the 1 thing i think is a miracle for me

Answer:

What is significant about a person’s belief in miracles?

Faith in the Lord

What is the most important “proof” of miracles?

The presence of the body of Pharaoh after the passage of time to keep his sermon and through it

Which kind of unusual event do you believe would be the easiest to confuse with a miracle?Why?

When Moses threw the stick, it turned into a moving snake

Riya’s height is 150 cm while her brother is 160 cm tall. If Riya

weighs 45 kg and her brother weighs 48 kg, are their heights in

proportion to their weights. pls help me in this​

Answers

Answer:riya is but her rother isnt

Explanation:

a 160 cm male proportional weight=(50.8/61.6 kg)

a 150 cm female proportional weight=(39/47.6 kg)

Hello
Please help me with this
Only If you know the answer​

Answers

Answer:

1۔ ملک

2۔ فوج

3۔ افسران

4۔ مقامات

5۔ انسان

6۔ عجیب

7۔ پھول

8۔ افواج

9- عادتیں

இலக்கணக் குறிப்பு தருக

1. மட்பாண்டம்​

Answers

Answer:

மட்பாண்டம் என்பது களிமண் மற்றும் பிற பீங்கான் பொருட்களுடன் பாத்திரங்கள் மற்றும் பிற பொருள்களை உருவாக்கும் செயல்முறையாகும், அவை கடினமான, நீடித்த வடிவத்தை கொடுக்க அதிக வெப்பநிலையில் சுடப்படுகின்றன. முக்கிய வகைகளில் மண் பாண்டங்கள், கற்கண்டுகள் மற்றும் பீங்கான் ஆகியவை அடங்கும். அத்தகைய பொருட்கள் ஒரு குயவன் தயாரிக்கும் இடத்தை மட்பாண்டங்கள் என்றும் அழைக்கிறார்கள்.

ano ang tema ng ang guryong?

Answers

Answer:

Ang Guryong o Guryong Village (Koreano: 구룡 마을) ay isang iligal na kampo (karaniwang tinatawag na isang shantytown) sa pribadong lupain sa Seoul, South Korea, sa gilid ng mayaman na distrito ng Dogok-dong, sa Gangnam District kung saan pinaghiwalay ito ng isang anim na linya na motorway.

Ito ay unang nilikha noong 1988 ng mga taong pinalayas mula sa mga bahay sa iba pang mga lugar na may mababang kita na nawasak sa mabilis na pag-unlad ng lungsod bago ang Palarong Olimpiko noong 1988, at kung sino ang dumating sa lugar na ito bilang kanilang huling kanlungan.  Mula noong hindi bababa sa 2011, may mga plano para sa muling paghangad ng lugar at paglipat ng mga residente, kahit na maliit na pag-unlad ang nagawa dahil sa hindi pagkakasundo sa pagitan ng mga opisyal sa pinakamagandang plano ng pagkilos. Ang kasalukuyang plano ng gobyerno ay imungkahi na wasakin ang Guryong sa 2015 at ayusin ang subsidized na pabahay para sa mga residente. Ito ay may tinatayang 2,500 hanggang 4,000 na mga naninirahan (lahat ng mga bilang ay tinatantiya na walang demograpikong survey ng lugar na iyon na isinagawa ), pangunahin nang naghihikop na mga matatanda, na naninirahan sa sa pagitan ng 1,200 at 2,000 shacks at trailer  sa isang lugar ng nayon na humigit-kumulang 286,929 square meters (mga 70 ektarya). Ang mga indibidwal na bahay ay may sukat na humigit-kumulang 16 hanggang 99 metro kuwadradong.  Ang mga residente, na nagtaguyod ng isang serbisyo sa koreo sa kanilang lugar, ay nakatanggap ng pansamantalang mga kard ng paninirahan noong 2011.  Ang baryo ay may mga gusali tulad ng kindergarten at simbahan, mga kagamitan tulad ng tubig, gas at elektrisidad, na kung saan ang pagbabayad ay komunal; at sarili nitong seguridad, naayos ang lahat sa pamamagitan ng dalawang samahan ng nayon.

Dahil sa hindi ligtas na konstruksyon, ang baryo ay naapektuhan ng isang bilang ng mga aksidente sa sunog.

Tinawag itong "huling dumi sa distrito ng Gangnam ng glitzy ng Seoul" at "ang huling makulaw na bayan sa Gangnam"  at, mas malawak, "ang huling natitirang kalsada sa lunsod sa Seoul".

Ang gobyerno ng Gangnam ay nagpaplano na muling buuin ang lugar ng bagong apartment para sa 7,671 katao sa 2025. [13] Noong 2019, 406 mula sa 1,107 na sambahayan (36.7%) ang inilipat. [14] Marami sa mga natitirang residente ay mga nakatatanda, ang ilan ay kumikita ng mas mababa sa $ 10 sa isang araw.

Explanation:

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