Answer:
its d not b
Explanation:
Answer: (D) Middle Management
Explanation: right on edge 2020
to beter take into account the differential impact of fixed and variable costs, marketing managers canuse ____ pricing
Answer:
target return pricing
Explanation:
Target return pricing is a pricing method that uses a very simple formula:
target price = [unit cost + (desired return x capital)] /unit salesThe price is based on the ROI that the company expects from a certain product (or project).
Even though this is a fairly simple method for pricing a good or service, it can also have serious negative consequences:
it doesn't take in account consumers' tastes or preferenceswhat happens if the expected ROI is too high, that could kill a project that could have been successful otherwisethe time frames are not always exact, e.g. you believed that a project would last 5 years, but due to a technological breakthrough it only lasts 4In order to successfully apply this type of pricing strategy, a company must be able to achieve or exceed their sales goals.
Velocity, a consulting firm, enters into a contract to help Burger Boy, a fast-food restaurant, design a marketing strategy to compete with Burger King. The contract spans eight months. Burger Boy promises to pay $96,000 at the end of each month. At the end of the contract, Velocity either will give Burger Boy a refund of $32,000 or will be entitled to an additional $32,000 bonus, depending on whether sales at Burger Boy at year-end have increased to a target level. At the inception of the contract, Velocity estimates an 80% chance that it will earn the $32,000 bonus and calculates the contract price based on the expected value of future payments to be received. At the start of the fifth month, circumstances change, and Velocity revises to 60% its estimate of the probability that it will earn the bonus. At the end of the contract, Velocity receives the additional consideration of $32,000.
Answer:
the journal entries:
to record the contract
Dr Accounts receivable 96,000
Dr Bonus receivable 2,400
Cr Service revenue 98,400
to record adjustment of bonus receivable at month 5:
Dr Service revenue 6,400
Cr Bonus receivable 6,400
to record service revenue for the fifth month:
Dr Accounts receivable 96,000
Dr Bonus receivable 800
Cr Service revenue 96,800
to record getting the bonus:
Dr Cash 32,000
Cr Bonus receivable 6,400
Cr Service revenue 25,600
Explanation:
total value of the contract:
[($96,000 x 8) + $32,000] x 0.8 = $640,000
[($96,000 x 8) - $32,000] x 0.2 = $147,200
total expected value = $787,200
expected value of the bonus = $787,200 - ($96,000 x 8) = $19,200, monthly bonus receivable $19,200 / 8 = $2,400
the adjustments required during the fifth month:
[($96,000 x 8) + $32,000] x 0.6 = $480,000
[($96,000 x 8) - $32,000] x 0.4 = $294,400
total expected value = $774,400
expected value of the bonus = $774,400 - ($96,000 x 8) = $6,400, monthly bonus receivable $6,400 / 8 = $800
Haskell Corp. is comparing two different capital structures. Plan I would result in 12,000 shares of stock and $100,000 in debt. Plan II would result in 8,700 shares of stock and $155,000 in debt. The interest rate on the debt is 5 percent. Compare both of these plans to an all-equity plan assuming that EBIT will be $80,000. The all-equity plan would result in 18,000 shares of stock outstanding. Assuming that the corporate tax rate is 40 percent, what is the EPS for each of these plans? (Do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) Assuming that the corporate tax rate is 40 percent, what are the break-even levels of EBIT for each plan as compared to that for an all-equity plan? (Do not round intermediate calculations.)
Answer:
Please find attached detailed solution to the above question.
Explanation:
Please as attached detailed solution.
Troy, a cash basis taxpayer, owns an office building. His records reflect the following for 20X1. On March 1, 20X1, office B was leased for twelve months for $12,000. A $900 security deposit was received which will be used as the last month's rent. On September 30, 20X1, the tenant in office A paid Troy $3,600 to cancel the lease expiring on March 31, 20X1. The lease of the tenant in office C expired on December 31, 20X1, and the tenant left improvements valued at $1,400. The improvements were not in lieu of any required rent. Considering just these four amounts, what amount must Troy include in rental income on his income tax return for 20X1?
a. $17,900
b. $17,000
c. $16,500
d. $13,800
Answer:
c. $16,500
Explanation:
The rental revenue from office B must be included even though 3 months of rent belong to 20x2 = $12,000 + the $900 security deposit (last moth of rent). The $3,600 received for canceling the lease of office A should also be included. Total rental income = $12,000 + $900 + $3,600 = $16,500.
Cash basis taxpayers recognize revenue when they collect money, and recognize expenses when they pay for them. There are some exceptions that apply to prepaid expenses or unearned revenue. This is known as the 12 month rule. It means that if the cash collection or payment do not extend for more than 12 months after they were made, then they can be recorded as either revenues or expenses during the current period. Since the rent was prepaid in advance for 12 months, then all the cash received must be considered revenue.
For most consumers, maximizing utility through consumption generally means finding good deals in order to maximize the utility received for each dollar spent. However, some makers of luxury goods believe that their customers actually achieve utility by paying high prices. As a result, lowering prices may lead to reduced sales for the makers of luxury goods. How is this counterintuitive concept rationalized by analysis of consumer behavior and the utility maximization rule
Answer:
The explanation of that situation is below.
Explanation:
To begin with, the most important factor to have in mind in the situation explained above is the fact that we are talking about a "luxury good" and therefore that when it comes to this type of goods is better when the majority of the people do not possess or at least they must represent the fact that they are exclusive for only some part of the population. That is why that those goods use the strategy of increase always the price because that will means that they are not affordable for the majority of the society but only for a few and that will give to the owner of the good a sense of uniqueness and with that it also comes the sense of superiority. That is why that when it comes to this type of good the analysis change and it collides with the other theory of utility maximation.
A farmer grows wheat and sells it to a miller for $200; the miller turns the wheat into flour and sells it to a baker for $500; the baker uses the flour to make bread and sells the bread for $900. The total GDP for this economy is:_______
Answer:
The right solution is "$900".
Explanation:
GDP seems to be the cash value of all finished goods products as well as services produced in something like a single year throughout a region. The farmer develops wheat here though and markets these for $200 to such a miller. The miller transforms the wheat into flour which offers something for $500 to something like a baker. After that, the final good becomes bread.Thus, the GDP seems to be $900.
Rode Company estimates bad debt expense at 1% of credit sales. The company reported accounts receivable of $100,000 and a pre-adjustment credit balance in its allowance for uncollectible accounts account of $2,000 at the end of the current year. During the current year, Rode’s credit sales were $2,000,000. What is the amount of the company’s bad debt expense for the current year?
Answer:
$20,000
Explanation:
Calculation for the amount of the company’s bad debt expense for the current year
Using this formula
Bad debt expense = Credit Sales Amount × Estimated percentage uncollectible
Let plug in the formula
Bad debt expense = $2,000,000 × 1%
Bad debt expense =$20,000
Therefore the amount of the company’s bad debt expense for the current year will be $20,000
What are the sources of brand equity?
Answer:
Ello, Imposter here
Explanation:
Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
hope this helps :P
Answer: According to Keller (2003) and his CBBE model, brand equity emerges from two sources namely brand awareness and brand image. According to this model, consumers build associations in their minds around a brand as the result of the marketing programs companies develop for their brands.
Explanation: None.
Diego Corporation values its inventory at the lower of cost or net realizable value as required by IFRS. Diego has the following information regarding its inventory. Historical cost $100,000 Estimated selling price 98,000 Estimated costs to complete and sell 3,000 Replacement cost 90,000 What is the amount for inventory that Diego should report on the balance sheet under the lower of cost or net realizable value method
Answer:
$95,000
Explanation:
When a company reports its ending inventory at lower of cost or net realizable value (LCNRV), it must value its inventory at whichever is lower:
historical cost = $100,000net realizable value = selling price - estimated costs to complete and sell = $98,000 - $3,000 = $95,000since $95,000 is lower, then the company will report its inventory at net realizable value.
Which of the following is an example of an automatic stabilizer? Governments debate implementing tax cuts when the economy is in a recession. Spending on unemployment benefits falls when the economy enters a recession. Low-income households lose their food stamp benefits when unemployment rises. The amount of tax revenues collected rises when an economy is booming.
Answer:
D. The amount of tax revenues collected rises when an economy is booming.
Explanation:
Automatic stabilizers can be defined as changes in government spending or taxes and consequently, raises aggregate demand without the intervention of policy makers when an economy falls into recession.
In Economics, it is also referred to as built-in stability and this means that with given tax rates and expenditures policies such as fiscal and monetary policy; an increase in domestic income will reduce a budget deficit or produce a budget surplus, while a decline in income will result in a deficit or a lower budget surplus.
Hence, an automatic stabilizer is an economic system or policies that automatically shore up or strengthen the Gross Domestic Products (GDP) without specific government intervention for sustenance or creation of stability in the economic cycle of a country.
An example of an automatic stabilizer is the amount of tax revenues collected rises when an economy is booming. Also, personal and corporate income tax usually decline in the event of recession in a country because individuals and business owners or entities make less, thus leading to unemployment and an increase in social security funds or welfare.
The risk-free rate is 4.2%, and the expected return on the market is 10%. A publicly-traded bond promises to return 8%. The expected return on the bond investment is 5.5%. What is the bond's implied beta?
a) 0.45
b) 0.22
c) 0.73
d) 1.38
Answer: the bond's implied beta= 0.22-b
Explanation:
According to Capital Asset Pricing Model CAPM, we have that
Expected return =Rf + β(Rm - Rf)
Rm is expected return on market
β= beta of bond
Rf=risk free return
therefore
Expected return =Rf + β(Rm - Rf)
5.5 = 4.2 + β(10-4.2)
5.5=4.2+ β5.8
5.5-4.2= β5.8
1.3=β5.8
β= 1.3/5.8=0.22
A manager must make a decision on shipping. There are two shippers: A and B. Both offer a two-day rate: A for $536, and B for $525. In addition, A offers a three-day rate of $464 and a nine-day rate of $416, and B offers a four-day rate of $459 and a seven-day rate of $436. Annual holding costs are 37 percent of unit price. Three hundred and ninety boxes are to be shipped, and each box has a price of $154. Which shipping alternative would you recommend?
Answer: I would recommend shipper A three days option as that is the cheapest option with $604.499
Explanation:
Given data
Boxes to be shipped = 300
Cost/Box = $154
Annual holding cost = 37%.
Solution:
Total cost of boxes
= $154 * 300
= $46,200
Holding cost
= 0.37 * $46,200
= $17,094.
Daily holding cost
= $17,094/365
= $46.833.
Shipper A
Two days rate = $536
= $536 + 2 ( 46.833 )
= $629.266
Three days rate = $464
= $464 + 3(46.833)
= $604.499
Nine days rate = $416
= $416 + 9(46.833)
= $835.697
Shipper B
Two days rate = $525
= $525 + 2(46.833)
= $616.67
Four days rate = $459
= $459 + 4(46.833)
= $646.332
Seven days rate = $436
= $436 + 7(46.833)
= $763.831
I would recommend shipper A three days option as that is the cheapest option with $604.499
Bambi Company manufactures fast-baking ovens in the United States at a production cost of $500 per unit and sells them to uncontrolled distributers in the United States and a wholly owned sales subsidiary in Canada. Bambi’s U.S. distributors sell the ovens to restaurants at a price of $1,000 and its Canadian subsidiary sells the ovens at a price of $1,100. Other distributors of similar ovens to restaurants in Canada can earn a gross profit (i.e., markup) of 25% of selling price. Bambi’s main U.S. competitor sells ovens at an average 50% markup on cost. Bambi’s Canadian subsidiary incurs operating costs (other than COGS), that average $250 per oven sold. The average operating profit margin earned by Canadian oven distributors is 5% (of sales). Sales $1,100 - cost 250 5%*1,100 = 55 profit Cost of goods sold = $795 1. Which of the following would be an acceptable transfer price under the resale price method? Show your calculations a. $700 b. $750 c. $795 d. $825 2. Which of the following would be an acceptable transfer price under the cost-plus method? Show your calculations a. $700 b. $750 c. $795 d. $825 3. Which of the following would be an acceptable transfer price under the comparable profits method? Show your calculations a. $700 b. $750 c. $795 d. $825
Answer:
1. d. $825
2. b. $750
3. c. $795
Explanation:
1. Transfer price under the resale price method
Acceptable price under resale method = Selling price of Subsidiary - Profit%
= $1,100 - 25%*$1,100
= $1,100 - $275
= $825
2. Transfer price under the cost-plus method
Cost plus method = Cost+Markup
= $500 + $500*50%
= $500 + $250
= $750
3. Transfer price under the comparable profits method
Comparable profits method = Selling price - Profit - Other costs
= $1,100 - $1,100*5% - $250
= $1,100 - $55 - $250
= $795
_______ refers to the gathering information and uncovering customer needs by using one or more questions.
a. Probing
b. Communication narrowing
c. Objection refutation
d. Question empathizing
e. Interrogative encoding
Answer:
a. Probing
Explanation:
Probing refers to the gathering of information and uncovering customer needs by using one or more questions.
This ultimately implies that, business owners and service providers through the help of customer relationship department are able to understand the various customer needs by asking pertinent questions. The main purpose of this strategic approach (probing) is to ensure businesses understand customer needs and are able to provide appropriate solutions in a timely manner.
Some examples of probing questions used by various businesses are;
Did you enjoy our service? How satisfied are you with this product?What would you recommend we add to our website?Crispy Breakfast places a coupon in each box of its cereal product. Customers may send in five coupons and $3, and the company will send them a recipe book. Sufficient books were purchased at a cost of $5 each. A total of 500,000 boxes of product were sold in the current year. It was estimated that 4% of the coupons would be redeemed. During current year, 9,000 coupons were redeemed. What is Crispy's premium expense for 2013
Answer:
$8,000
Explanation:
premium expense = [(500,000 x 4%) / 5] x ($5 - $3) = 4,000 x $2 = $8,000
the journal entry to record this:
Dr Premium expense 8,000
Cr Estimated premium claims outstanding 8,000
Since the customers must send 5 coupons + $3 in order to get the free recipe book, the actual cost per recipe book = $5 - $3 = $2 per book
in total, the company estimates that 20,000 coupons will be redeemed, but you need 5 coupons per book, so that mean that 4,000 recipe books are expected to be handed out.
An office building with an adjusted basis of $320,000 was destroyed by fire on December 30, 2020. On January 11, 2021, the insurance company paid the owner $450,000. The fair market value of the building was $500,000, but under the co-insurance clause, the insurance company is responsible for only 90 percent of the loss. The owner reinvested $410,000 in a new office building on February 12, 2021, that was smaller than the original office building. What is the recognized gain and the basis of the new building if § 1033 (nonrecognition of gain from an involuntary conversion) is elected?
Answer:
Recognized gain or loss = $40,000
Basis of the new building = $320,000
Explanation:
Total gain = Insurance Claim - Adjusted Basis of destroyed Building
Total gain = $450,000-$320,000 = $130,000
if Section 1033 (nonrecognition of gain from an involuntary conversion) is elected
Recognized Gain = Insurance Claim – the Greater of Replacement Cost or the Adjusted Basis of Building
Recognized gain or loss = $450,000-$410,000
Recognized gain or loss = $40,000
Deferred Gain = Total gain - Recognized gain or loss
Deferred Gain= $130,000-$40,000
Deferred Gain = $90,000
Basis of the new building if Section 1033 (nonrecognition of gain from an involuntary conversion) is elected
Basis of the new building = Investment - Deferred Gain
Basis of the new building = $410,000 - $90,000
Basis of the new building = $320,000
Which of the following statements is most correct? Select one: a. Other things equal, the interest rate in an area with young population would likely be lower than that in an area with old population. b. If the Fed maintains a policy to expand money supply for several years, the entire yield curve will fall due to a higher expected future inflation. c. Short-term interest rates are less volatile than long-term interest rates because the Fed operates mainly in the long-term sector. d. Immediately after the Fed announces to expand the money supply, the long-term interest rate will drop while the short-term interest rates will raise due to a higher expected future inflation. e. An upward-sloping Treasury yield curve suggests that long-term interest rates are higher than short-term interest rates.
Answer: e. An upward-sloping Treasury yield curve suggests that long-term interest rates are higher than short-term interest rates.
Explanation:
The Yield curve is used to compare interest rates across different periods as it uses the yields of securities that have the same credit risk/ rating but different maturity periods.
A Treasury yield curve will therefore show treasury rates across different periods. If the yield curve is upward sloping, it means that long term rates are higher than short term rates because the curve starts by plotting short term rates and then moving long-term.
You have just moved to San Diego, and in your new job you get $1000 a month in disposable income. Suppose you wish to purchase new Oakley sunglasses. Online, they cost $200. But, you hear a rumor that the same glasses can be bought in Tijuana for $20. However, it costs you $50 to make the trip to and from Tijuana. Suppose your utility is given by: Utility = ln(Y), where Y is your income after buying the sunglasses.
Required:
a. What is your utility if you buy them online?
b. What is your utility if you can get them in Tijuana?
c. The probability that the sunglasses can be purchased in Tijuana is p. At what probability are you indifferent between buying them online and checking out Tijuana?
d. At a probability of 0.6, if you doubt the rumor and think that in Tijuana the glasses actually will cost $60, will you buy them online or check out Tijuana?
Answer:
All requirements solved
Explanation:
Utility if you buy them online or if you can get them in Tijuana can be calculated as follows
Requirement a. Buy online
Y=1000-200=800
U=ln(800)=2.90
Requirement b. Buy from Tijuana
Y=1000-20-50=930
U=ln(930)=2.97
Requirement c.
p(1000-20-50)=(1-p)(1000-200)
930p=800-800p
p=0.46
Requirement d. expected income from buying in tijuana:
=0.6(1000-60-50)+0.4(1000-20-50)
=534+372
=906 > 800(income from buying online)
So buy from tijuana
The skill you’re focusing on this week is:
could you explain some more please
Category of cost not associated from the extension of credit and accounts receivable is
A: Capital costs
B: Delinquency costs
C: Direct costs
D: Default costs
Answer:
A.Capital costs
Explanation:
please make me as brainlist
Define a random variable that represents the time in minutes required to assemble the product
A random variable x is a numerical outcome of a probability experiment. There is a numerical value which is determined by chance for each outcome in the procedure or experiment. Therefore, a random variable is used for describing outcomes using numerical values.
x = time in minutes
Big Box Store has operated with a 30% average gross profit ratio for a number of years. It had $107,000 in sales during the second quarter of this year. If it began the quarter with $18,700 of inventory at cost and purchased $72,700 of inventory during the quarter, its estimated ending inventory by the gross profit method is:
Answer:
$16,500
Explanation:
The computation of the estimated ending inventory is given below:
As We know that
Cost of goods sold = Beginning inventory + purchase made - ending inventory
And, the
Sales - gross profit = Cost of goods sold
So,
$107,000 - $107,000 × 30% = Cost of goods sold
Therefore, the cost of goods sold is
= $107,000 - $32,100
= $74,900
And, finally the ending inventory is
$74,900 = $18,700 + $72,700 - ending inventory
$74,900 = $91,400 - ending inventory
So, the ending inventory is
= $91,400 - $74,900
= $16,500
Hunter is the founder and CEO of a Web site development firm. Clients are typically small to midsized companies that are seeking an offbeat, innovative approach to their online design, as well as functionality that offers customers surprising ways to interact with the site. What is the more appropriate style of leadership, given the type of work Hunter wants his Web site designers to do
Answer:
The right solution would be "Transformational ".
Explanation:
The required leadership style throughout this situation, considering the sort of job Hunter requires his application or website developers or designers to be doing, is Transformative. The objective was to design or create an unexpected as well as creative approach is to develop or construct various websites.Cost of goods sold budget Pasadena Candle Inc. budgeted production of 785,000 candles for the year. Each candle requires molding. Assume that six minutes are required to mold each candle. If molding labor costs $18 per hour, determine the direct labor cost budget for the year. Wax is required to produce a candle. Assume 487,125 pounds of material will be purchased during the year. If candle wax costs $1.24 per pound, determine the direct materials purchases for the year. Prepare a cost of goods sold budget for Pasadena Candle Inc. using the information above. Assume the estimated inventories on January 1 for finished goods and work in process were $200,000 and $41,250, respectively and direct materials wax inventory of 16,000 pounds. Also assume the desired inventories on December 31 for finished goods and work in process were $120,000 and $28,500, respectively and direct materials wax inventory of 12,500 pounds. Factory overhead was budgeted at $300,000. For those boxes in which you must enter subtracted or negative numbers use a minus sign.
Answer:
$2,114,125
Explanation:
Firstly, we need to calculate direct materials purchased.
Direct materials purchased for the year = Candle wax [ 487,125 pounds × $1.24 per pound]
= $604,035
Also,
Direct labor cost budget for the year
= [ 785,000 candles × 6 minutes / 60 mins per hour × $18 per hour]
= $1,413,000
Therefore,
Costs of goods sold budget
Direct materials
Opening inventory on 1 January [16,000 pounds × $1.24 per pound] = $19,840
Add: purchases
$604,035
Less: closing inventory on 31 January [12,500 pounds × $1.24 per pound] = ($15,500)
Cost of direct materials in production = $608,375
Direct labor cost
$1,413,000
Fixed overheads cost
$300,000
Opening work in progress inventory on 1 January
$41,250
Less: closing work in progress inventory on 31, January
($28,500)
Total work in progress during the period
$12,750
Opening finished goods on 1 January
$200,000
Less closing finished goods
($120,000)
$80,000
Cost of goods sold = $608,375 + $1,413,000 + $300,000 - $80,000 - $12,750
= $2,114,125
Assume the following (1) variable expenses = $300,000, (2) unit sales = 10,000, (3) the contribution margin ratio = 25%, and (4) net operating income = $10,000. Given these four assumptions, which of the following is true? Multiple Choice The total contribution margin = $225,000 The variable expense ratio is 300% The total sales = $400,000 The total fixed expenses = $75,000
Answer:
The total sales = $400,000
Explanation:
Given the information below,
Total sales = $10,000
Variable expenses = $300,000
Contribution margin = 25%
Net operating income = $10,000
Total sales
[300,000 / (1-25%)].
$400,000
Less: Variable expenses
($300,000)
Contribution margin
($100,000)
Less: Fixed cost
[400,000 - 300,000 - 10,000]
($90,000)
Net Operating income
$10,000
The correct answer is ; The total sales = $400,000
10. What do companies do to try to market to teenagers?
A Place newspaper ads for their products
B try to establish their brand as "cool"
C place their product on the bottom shelf in the grocery store
D use musicians from the 1960s in their commercials
Answer:
the answer is B. try to establish their brand as cool
Which phrase best describes a country's monetary base?
Answer: all money in circulation throughout the economy
Explanation: apex
Answer:
all money in circulation throughout the economy
Explanation:
How do you think Alden, from Situation 2, found out about Revinate? Given all the online companies that might help your business connect you with customers, how would you choose one?
The correct answer to this open question is the following.
Although you forgot to include the proper context of the question or further references, we can comment on the following.
Alden found out about Revinate by searching on the web trying to find the best software options that could help the company to identify the customer's reviews so Gregory E. Alden could make the best decisions for his company.
Gregory E. Alden is the manager of the company Woodside Hotels, located in Northern California. He was trying to monitor the comments of his high-class clients because Woodside Hotels is in the luxurious hotel business. So knowing that constantly monitoring client's comments on social media pages such as TripAdvisor or Yelp can be an arduous and difficult task, Gregory searched for the best software company to monitor client's comments on social media. That is how he found Revinate, a company that helps managers to track reviews so they can make the best business decisions once they have learned what their customers desire. And that is exactly what I would do to choose the kind of company to know about the preferences of my customers.
Castles in the Sand generates a rate of return of 20% on its investments and maintains a plowback ratio of 0.30. Its earnings this year will be $4 per share. Investors expect a 12% rate of return on the stock. Find the price of the stock. (Do not round intermediate calculations. Round your answers to 2 decimal places.)
Answer:
$46.67
Explanation:
Given the data from the question
We have
Earnings per share = $4
Growth rate = RoE * Plowback ratio
=> 20% * 0.30
=> Growth rate = 6%
Expected dividend per share(D1) = (1 - 30%) x $4 = $2.80
Current market price(Po) = D1/Ke - g
Current market price(Po) = $2.80 ÷ (0.12 - 0.06)
Po = $2.80 ÷ 0.06
Po = $46.67
Hence, in this case, the correct answer is $46.67 for the price of stock.
The category that is generally considered to be the best measure of a company's ability to continue as a going concern is A. cash flows from financing activities. B. cash flows from investing activities. C. usually different from year to year. D. cash flows from operating activities.
Answer:
D. cash flows from operating activities
Explanation:
Operating activities include the functions of a business with respect to providing its goods and services to the market. Operating activities for a company include sales, manufacturing, marketing activities and advertising. The category that is generally considered to be the best measure of a company's ability to continue as a going concern is cash flows from operating activities.